Thesis (M.M. (Strategic Marketing))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2015. / The remarkable and apparent growth in the use of mobile technology in society is eccentric. Mobile technology brought about a swift change on how business is conducted and how individual communicate and interact. The increasing number of mobile applications available in app stores could be a challenge for developers as they will be required to stay innovative in order to acquire and maintain a competitive edge. For the mobile application businesses to succeed, owners of these applications need to know and understand their customers and their requirements to be able to meet their demands. Due to the currency of this trend, there seems to be scarcity in terms of academic literature and information intelligence for businesses on the subject. The purpose of the study is therefore to investigate the influence of systems quality, user trust and user satisfaction on purchase intention of mobile applications users in South African. A quantitative survey was conducted using a sample of 500 internet user in Gauteng Province. The survey questionnaire was designed on Qualtrics. A project manager was appointed to roll out the project that lasted two weeks. After collecting 353 responses, the survey was closed. The results were statistically analysed using the IBM SPSS to draw descriptive statistics. The construct reliability and validity was assessed by conducting Confirmatory Factor Analysis (CFA) using AMOS version 22. The model fit was also assessed by conducting path modelling. The results of the study indicated some level of significance on all the relationships. However, the results showed a very weak significance level between user satisfaction and purchase intention. In the concluding chapter, a number of recommendations are provided where it was suggested that business should invest and channel their resources towards building trust and reliance with their customers. The limitations of the study were highlighted and the chapter concluded by making suggestions for future research. Key Words: System Quality, user trust, satisfaction, purchase intension, Technology Acceptance Model (TAM)

The need for online banking technology in the banking industry is important to allow financial institutions to serve their customers worldwide, without having the need to be present in person or face-to-face to benefit from the service. Despite the investment in informational technology and information system infrastructure by Saudi Arabian financial institutions, the Saudi banks have lagged their Western counterparts when it comes to provision of online banking services. Given a relatively recent adoption of online banking in Saudi Arabia, consumer trust in online banking is a critical challenge facing bank managers, warranting further research. The aim of this research is to develop a framework to improve consumer trust toward online banking services and its affect consumer intentions to use the online banking service and e-WOM. The literature included the assessment of relevant theories including social cognitive theory, technology acceptance model and commitment trust theory. These theories formed the basis of formulation of research framework, including development of 12 research hypotheses. Perceived usefulness, perceived ease of use, relationship termination cost, shared value, communication, privacy and demographic factors all have an important role in influencing the extent of trust and the subsequent intention of customers to engage in and use online banking services provided by the financial institutions. When it comes to the literature gap, there remains a relative lack of existence of research on the subject of consumer trust in online banking within Saudi Arabia (Zhou, 2012; Alanezi and Brooks, 2014; AL-Malkawi et al., 2016), which presents a gap in the literature warranting further research. Moreover, most of the prior research on the subject of consumer trust in online banking has concentrated on the information cues such as reputation and information quality (Montazemi and Qahri-Saremi, 2015). This is alongside relatively little attention given to other factors such as perceived usefulness, ease of use, shared value, and privacy/security, which are crucial factors in online banking services (Fatima, 2011; Aloul., 2012; Montazemi and Qahri-Saremi, 2015). Regarding methodology, the positivist research philosophy, deductive approach, survey questionnaire and quantitative data collection and analysis techniques were undertaken. A key rationale for selection of such a methodology is the review of relevant literature, which led to development of research hypotheses that are tested through the survey technique, which is consistent with positivist and deductive research approach. The survey questionnaire request was sent online to 800 research participants (users of online services in Saudi Arabia). Out of these 800, 585 responded (indicating a response rate of an impressive 73%). The response rate was improved through giving regular reminders to the research participants who had not responded to the survey earlier. The findings of this research support the argument that trust in e-bank website play an important role in maintaining long term relationship with customers. Therefore, online banks who deal with their customers in a confidential, transparent and honest manner and ultimately protect the consumers' interests are likely to contribute to greater adoption of online banking by customers in Saudi Arabia. Furthermore, it is also concluded that perceived ease of use, trust in online banking website, trust in technology, relationship termination cost, privacy/security, shared value, and communication have positive and significant effect on customer trust in e-bank website, intention to use online banking, and e-WOM.

This study is attempted to the discovery critical factors of employee¡¦s e-Learning system use intention that may help companies understand for e-learning effective implement plans. It starts from literature review for getting the subjects of critical factors of enterprise e-learning and then we integrated technology acceptance model with subjective norm , system flexibility, e-Learning content richness, evaluation and records, e -Learning self-efficacy as the antecedents of perceived usefulness(PU) and perceived ease of use(PEU) Data were collected from seven implemented e-learning companies.. And analysised this structural equation model with SEM. The findings of this study present that employee¡¦s e-learning use intention and attitude are affected and guided by PU, PEOU has less influences power , Subjective norm ,system flexibility, e-Learning content richness are antecedent of PU, User support , e-Learning content richness and e-Learning self-efficacy are PEU¡¦s antecedents. Finally, we made some suggestion for practice and other researcher¡¦s base on the result

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Magister Curationis - Mcur / AIMS: This study aims to investigate the use and acceptance of educational technologies by academics in a nursing school in the Western Cape, South Africa (determination of educational technology use, perceived usefulness, perceived ease of use and influencing factors). The findings of the study may be used to facilitate planning for and implementation of increase use of educational technologies to enhance teaching and learning. METHODS: The research design was a quantitative descriptive survey using a self-administered questionnaire. Due to small population size, all 58 academics (28 lecturers- qualified personnel to teach students conduct research and involved in administration of modules and levels) and 30 clinical facilitators- registered nurses with clinical expertise who assists students in the clinical placements were included in the study. The Technology Acceptance Model (TAM) provided the framework for the study. The study adapted an existing questionnaire developed by Kripanont in 2007. Validity and reliability of the instrument were established and pre-testing was done to validate the questions. Data was entered into SPSS version 23 and analysed using both descriptive and inferential statistics techniques. RESULTS: The findings suggested that though academics use educational technology but usage was found to be low and the academics were selective in the type of technology that they use which is influenced by need, availability, duties and academic positions of such academic. This will help facilitating planning for implementation of increased use of educational technology to enhance teaching and learning. Lecturers use educational technology for teaching and learning, while its use among the clinical facilitators is still minimal. The most commonly and frequently used devices were desktops and laptops. Low usage of smartphones for educational purpose among academics was reported. Email was the most common application used by academics for teaching and learning, followed by WhatsApp. The e-learning platform was poorly used; however, the lecturers still used it more compared with the clinical facilitators. Low usage was reported on other educational technologies included in the study. Most of the respondents reported a moderate to high experience with educational technology. More than two-thirds of the respondents used educational technology for enhancing their knowledge on current evidence of nursing, preparing for classes, preparing teaching materials, student contact and supervision and for facilitating/teaching in class. Time and institutional factors were mentioned to be important factors to consider when engaging with any educational technology. Finally, perceived usefulness, perceived ease of use and academic position were predictors of use of educational technology.

The purpose of this case study is to examine how the employees perceive the usability of RISEintranet, Medarbetarportalen, and their attitude toward using it. Semi-structured interviews were used as a method to gather empirical data. A theoretical framework was made based on the selected usability components Relevance, Efficiency, and Learnability in combination with the Technology Acceptance Model (TAM). The theoretical framework was then used to analyse the empirical findings. The study shows an overall average, with a tendency towards low attitude against the usability of the intranet.

Det finns en stor mängd nya digitala satsningar som införs i företag varje år. Tyvärr får dessa system ofta ett begränsat genomslag, då forskning visar att bristande acceptans hos de anställda ofta leder till bristande effektivitet. För att identifiera vilka faktorer som bidrar till acceptans hos användarna så har Technology Acceptance Model (TAM) utvecklats, vilken kartlägger dessa faktorer. Denna uppsats undersöker hur en faktor i TAM, subjektiv norm, påverkar användarens attityd mot användning. Subjektiv norm identifieras ofta som någonting det finns en stark allmän uppfattning om. I innevarande uppsats konkretiseras subjektiv norm som en vilja att agera miljövänligt, till följd av de miljöproblem som uppmärksammats allt mer på senare tid. Uppsatsen tillämpar en kvalitativ metod i form av en enkätundersökning med kompletterande intervjuer. Resultaten indikerar att subjektiv norm påverkar acceptansen positivt hos de individer som har en stark emotionell koppling till den subjektiva normen. Vidare så identifierades även ett antal hinder som minskar acceptans. Intraorganisatorisk kommunikation visade sig även vara avgörande för hur användarna uppfattade det nya systemet, och i förlängningen hur de accepterar satsningen.

This study examined the perceived importance of availability of ICT-based features and technical support on meeting planners' recommendation/selection of a conference center. In addition, this study attempted to explain relationships between meeting planners' beliefs (perceived usefulness and perceived ease of use) toward ICT-based features and other factors: personal innovativeness of ICT (PIICT); perceived importance of the availability of technical support; self efficacy; and result demonstrability. A conceptually integrated and expanded model of the Technology Acceptance Model (TAM) developed by Davis (1986, 1989) was used as a theoretical frame. The subjects of the study were meeting planners who used the selected two conference centers for their meetings or were considering them for their future meetings. A total of 167 usable responses were gathered and the proposed model was empirically examined using the data collected. The results of the model test revealed that the expanded TAM with the integration of key factors provided a systematic view of the meeting planners' beliefs in selection/recommendation of a conference center with ICT-based features. In addition, factor analysis of the fifteen ICT-based features revealed three underlying dimensions based on meeting planners' perceived importance of the availability of each feature for a conference center selection: 1) high-speed wireless Internet; 2) network backbone; and 3) ICT-based service outlet. Specifically, high-speed wireless Internet was the most important ICT-based determinant of a conference center selection/recommendation to all types of meeting planners. Due to the exploratory nature of this study, the results provided limited facets of the impact of ICT-based feature and technical support on meeting facility selection/recommendation. Nevertheless, this study is the first research effort of its kind to investigate what type of ICT-based feature and technical support impact conference center selection/recommendation by different types of meeting planners the most. The results revealed that corporate meeting planners consider wireless Internet and a fast network more important in selection than other types of meeting planners do. The availability of ICT-based features was less important to association meeting planners when they make a conference center selection. This study also identified that there is a serious lack of knowledge in terms related to network backbones across all types of meeting planners. Technical support, especially on-site technical support, was perceived as very important to all types of meeting planners. This study also identified that meeting planners with high PIICT possess stronger confidence in using and visualizing the advantages of ICT-based features. Thus conference centers should make efforts to measure meeting planners' PIICT and use the score effectively for their marketing of ICT-based features. The study also identified result demonstrability—the visualizing of positive outcomes of using ICT-based features—as very important to meeting planners. PIICT and result demonstrability were positively related to perceived ease of use and perceived usefulness which were identified as key antecedents of actual acceptance/usage of technology in previous studies. The results of the current study present an important step toward providing practical as well as theoretical implications for future technology impact studies in the context of meeting facility selection. / Ph. D.

Indiana University-Purdue University Indianapolis (IUPUI) / Background: Pulmonary rehabilitation (PR) has the potential to reduce the symptoms and complications of respiratory diseases through an interdisciplinary approach. Providing PR services to the increasing number of patients with chronic respiratory diseases challenges the current health care systems because of the shortages in health care practitioners and PR programs. Using telerehabilitation may improve patients’ participation and compliance with PR programs. The purpose of this study was to examine the applicability of the technology acceptance model (TAM) to explain telerehabilitation acceptance and to determine the demographic variables that can influence acceptance. Methods: A cross-sectional survey-based design was utilized in the data collection. The survey scales were based on the TAM. The first group of participants consisted of health care practitioners working in PR programs. The second group of participants included patients attending traditional PR programs. The data collection process started in January 2017 and lasted until May 2017. Results: A total of 222 health care practitioners and 134 patients completed the survey. The results showed that 79% of the health care practitioners and 61.2% of the patients reported positive intention to use telerehabilitation. Regression analyses showed that the TAM was good at predicting telerehabilitation acceptance. Perceived usefulness was a significant predictor of the positive intentions to use telerehabilitation for health care providers (OR: 17.81, p < .01) and for the patients (OR: 6.46, p = .04). The logistic regression outcomes showed that age, experience in rehabilitation, and type of PR increased the power of the TAM to predict the intention to use telerehabilitation among health care practitioners. Age, duration of the disease, and distance from the PR center increased the power of the TAM to predict the intention to use telerehabilitation among patients. Conclusion: This is the first study to develop and validate a psychometric instrument to measure telerehabilitation acceptance among health care practitioners and patients in PR programs. The outcomes of this study will help in understanding the telerehabilitation acceptance. It will help not only to predict future adoption but also to develop appropriate solutions to address the barriers of using telerehabilitation.

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