Diploma thesis examines the form of television market in the age of digitalized terrestrial broadcasting with regard to the extent to which there can be found genre innovations, wider scale of origin countries and the placement of its own or foreign programme premieres. For this purpose, it concentrates on eight new digital channels distributed in terrestrial network; available nationwide, not monothematic and having audience share of at least around one percent. In the theoretical part, there is briefly summarized the history of the digitalization process in the Czech Republic, there are profiles of examined TV channels and thesis also presents extinct or minor digital channels shortly. For research purpose, thesis uses quantitative analysis methodology; it allows to explore larger amount of materials and achieve the general knowledge. The results consist of the comparison between the eight channels in three categories, description of the evolution of programme in the course of the time compared to the first month of broadcasting and contextual contrast using partial analysis of broadcasting of main and then only analogue available channels . The major positive aspect of the new channels is a higher degree of ambiguity genre. However, U.S. still holds important role as origin country of the programmes.

The TV series represent a specific phenomenon in Egypt and other Arab countries. Albeit generally regarded as an uninteresting part of popular culture rather than a sort of art, the TV dramas should be seriously taken into consideration by all of social, history, and art scientists. Firstly, because of the extreme popularity among the large majority of the Egyptians, the series are often used by authorities for spreading certain ideological and political messages. The questions of national unity and the rise of militant Islam were chosen as examples to prove this in the thesis. Secondly, the Egyptian TV series reflect the social changes in Egyptian society and promote modernisation. This is shown in the thesis on the cases of marriage and the woman status. The production of TV series in Egypt is enormous and watching them is very widespread. Therefore, the TV dramas represent a powerful means to influence Egyptian society. Keywords: TV series, television, Egypt, popular culture, film, television drama, Egyptian society, social changes, satellite broadcasting, media.

This thesis deals with medial presentation of two most watched sporting events in the Czech Republic the football Synot league and hockey Tipsport league, on channel ČT Sport. The first chapter introduces the history and play system the top two competitions. The second chapter lists the most important corruption scandals since 1993 in the Czech football and hockey, and discuss also the issue of hooliganism. The third chapter presents the history of the channel ČT Sport, all programs dealing with hockey and football competitions, the most important journalistic tools and TV professions involved in these programs. The fourth chapter presents the first part of the analysis of the two selected TV programs. The fifth chapter presents the analysis of communication and semiotic aspects of the programs Bully and Studio. The sixth chapter contains the author's own survey, which focuses on the perception of programs Bully and Studio from the perspective of the grand public. The aim of this thesis is to determine which of the competitions is presented in a better way, both from a professional point of view and in terms of the perception of spectators.

The present master's thesis named Subtitling and Dubbing on the Czech Television Screen deals with the attitudes and preferences of the Czech television audience from the point of view of audiovisual translation (dubbing and subtitling) and aims to identify the reasons for these preferences. The thesis also focuses on the impact of sociodemographic features (age, level of education, foreign language skills) on these preferences. The objective is to cover relevant matters of both audiovisual translation theory as well as practice abroad and in the Czech Republic. The theoretical part provides a systematic summary of studies and other relevant literature in the field of audiovisual translation. Firstly, the two main methods of audiovisual translation are introduced, including a comparison of their advantages and disadvantages for the viewer. This is followed by a description of the historical development of audiovisual translation in a global context and the current changes in the given field. Also other relevant audience studies are presented. The next part of the thesis discusses the specific context of the Czech Republic as a "dubbing" country not only from the historical point of view, but also from the present perspective. The author focuses mainly on the only Czech public television - Czech...

The thesis "Reflecting the media of the 1970s and the 1980s - in-house periodicals published by Czechoslovak television and Czechoslovak radio" disserts on the content of the quarterlies Televizní tvorba (Television production) and Rozhlasová práce (Radio production). The magazines which were published within two main - in that time already institutionalized - mass media were major tools serving to the KSČ, the communist party in former Czechoslovakia. Through them it was accomplishing its ideological, or more precisely propagandistic performance targeted to both, the citizens of the socialist state and abroad. Within this platform the thesis inspects the topics handled by then TV and radio employees, the following output of the discussions and their conclusions. The qualitative analysis of the two periodicals includes an introduction summarizing the historical facts that illustrate the situation of the end of the 1960's and the beginning of the 1970's. In addition, a list of periodicals published by Czechoslovak television and Czechoslovak radio for its internal use has been attached.

In master thesis called Negativity in Television News we dealt with the structure of television news from good news vs. bad news angle of view and in context both public service and commercial based media. We focused on two main TV news programmes Události (Czech television) and Televizní noviny (TV Nova). Bad news category was analysed in depth then. The text starts with a chapter about relationship between media contents and reality so we were describing social constructivism theory in media context. Then we dealt with mechanisms and influences, which affect form of media outputs; we focused on concept of news values and processes of tabloidization and commercialization. Next chapter was dedicated to definition of negativity in news. In this context we described presence of bad news in coverage during the history; we dealt with media violence and its effects on audience; we defined media negativity and set up the typology of bad news. The analysis showed us percentage of bad news in two main news programmes of Czech television and TV Nova. We found out, which negative topics were predominating and they were analysed in depth then. In this part of analysis we were researching through what particular factors of negativity the negative impression of news is being increased.

This diploma thesis is focused on the live-broadcast sports events commentary which is a strictly specific journalistic profession and also one of the most challenging news disciplines of them all. It mainly concentrates on the professional commentators ("play-by-play") in the television environment. To define differences between performances of commentators in public and private television stations using linguistic and quantitative context analysis is the main goal of this thesis. The gender issues in the live-broadcast sports events commentary as a field - which are very rare in the Czech academic environment - are also being evaluated here. Transcripts of commentaries of previously chosen ice hockey matches are the main source for practical chapters of this publication. In both theoretical and practical parts of the thesis, author also considers his own interviews conducted with commentators and other professionals from selected field.

This thesis defines wide phenomenon of popular culture and follows the way it is represented in current Czech press. The initial part of the thesis defines popular culture based on the main theoretical grounds. After that popular culture is put in context of the mass society media audiences and emphasize the delimitation of pop culture versus high culture. The theoretical part of the thesis is closed by chapter concerning the role of the press in the process of defining the popular culture in current society. The main focus of the empirical part lies on frame analysis across the spectrum of Czech dailies (Blesk, Lidové noviny, Mladá fronta Dnes) and weeklies (Instinkt, Kulturní týdeník A2, Reflex) that examines how the popular culture is presented to the current readership. The analysed articles were published at the time of broadcasting of the first series of the examined pop cultural event represented by a TV show "StarDance…Když hvězdy tančí". The discovered framework is interpreted in context of the theoretical concepts and subsequently it is confronted with a point of view of the current journalists (by means of semi-structured interviews), who write about popular culture on everyday basis and who in a sense represent a cultural elite themselves. The main goal is to find out (in connection...

"The transformation of television variety show in Czech lands" tackles the historical development of variety shows and offers an insight into the television entertainment as such in the historical context. For the sake of a more complex approach, the paper also deals with the radio variety shows and touring variety shows as a form of public entertainment. Furthermore, the thesis discusses the history of Czech cabarets, which are also an important source for the TV shows and two period programmes, Televarieté "Television variety show" and Možná přijde i kouzelník "Perhaps a Magician Will Come Too" shall be analyzed. The thesis aims to capture the spectrum of variety shows featured in the Czech television and also outline the form their production has transformed into.

This diploma thesis deals with the development of TV listings of major Czech commercial channels, TV Nova and TV Prima, during 2002 - 2012. It focuses solely on their own production and covers the shift in aired genres, which has changed from the earlier variety shows and quiz shows to reality shows and soap operas that run the listings nowadays. Most TV production is based on so-called reality TV; there the emphasis is on capturing reality in a way, which is attractive for viewers and goes across many genres and styles. Consequently, the line between genres is becoming very thin and is no longer determining. The approaches these two channels took to structuring their TV listings are also very important since each had its own specific way. This thesis draws on theoretical grounds and covers important mechanisms affecting TV in the Czech Republic in three basic areas (global, technological and economic). It points out that globalization has brought about homogenized culture and international integration, which means many programmes are of foreign license. Moreover, we can see the trend of internetisation and convergence of TV content, which is increasingly influenced by modern technologies. The purpose of all this is high ratings that affect profits from advertising. And economic profit is for...