This thesis deals with the TV political satire. It characterizes the selected audio-visual session of the genre of the Czech and American productions. Programs from the Czech environment were Česká soda, S politiky netančím and Politické harašení aneb S politiky stále netančíme, 168 hodin and Kancelář Blaník. The American programs were The Daily Show, The Colbert Report and The Onion News Network. All these TV programs were initially characterized from formal and content points of view. Then, these American and Czech programs were compared from a formal point of view, for example, it refers to the use of music, language and visual comedy, parody, comedy hoax , etc. Powered by TCPDF (www.tcpdf.org)

Title: A Comparison of Sport Clubs' Systems of Financing from the Sale of Television Rights Objectives: The main objective of this thesis was to come up with a clear description of the issues concerning the broadcasting rights in particular football leagues of Spain, Italy, Germany, France, England and the Czech Republic, and subsequently compare the contracts with TV service providers, as well as the money distribution among the participating clubs. Methods: The methods used include an analysis of documents, a comparative analysis and a thorough interview. In order to describe the particular national leagues, a great number of relevant articles and official league news were required to be analysed. This analysis then led to the comparison of the aforementioned leagues. A thorough interview was used for the description of the current Czech environment and was conducted with an employee of STES a.s., Mr. Tomáš Pata. Results: The chief result of the thesis is a clear and comprehensible description of the sale development of television rights in the most prestigious European football leagues, and the subsequent analysis in light of the solidarity in redistributing the money received. Based on this factor, the English Premier League comes out on top as it not only receives the highest amount for its...

From the begining of television broadcasting in the Czechoslovakia the sports documentary belonged to the group of TV genres, which are regularly situated on the television. Most of the czech and czechoslovak sports documentaries also got an important award at home and abroad. This thesis is looking for what place a sports documentary has in the Czech Television broadcasting at the beginning of the 21st century, an era that increasingly belongs to the Internet and shared content rather than television. The thesis also seeks to answer the question of what types of sports documentaries are currently being filmed, and whether a sports documentary is the privilege of a public television or private television or even internet stations and platforms. The thesis also includes a list of sports documentaries that were broadcasted by the Czech Television between 2000 and 2018.

Diploma thesis People as objects of showbusiness examines the problematics of objectifying of human bodies in the world of showbusiness. The main purpose is to warn about the existence of objectification and related sexualization of human body, which is often presented in media such as print, advertisements, on the internet or on television. The author chose to analyse this phenomenon on case of television show Your Face Sounds Familiar (translated as Tvoje Tvář Má Známý Hlas) based on her own experiences which she gained in past while participating on the creation of this project. Next to a content analysis, which is supposed to reveal specific signs of objectification on television screens, the author also carried out a participant observation during the preparations of the broadcast. The purpose of the observation was to reveal to public how such television formats emergence and to determine if the phenomenon of objectification is also present in the show's background. To finalise the practical research, she adds in-depth interviews with some of the artists who participated in the making of chosen television broadcast. These interviews reflect their way of thinking about objectification of their own bodies and show their perspective on this phenomenon in wider frame.

Nástup VOD přinesl novou formu spotřeby obsahu: binge-watching. Tato práce zkoumá, jak tento posun začal ovlivňovat scénář seriálů, které jsou koncipovány tak, aby byly zhlédnuty hned po sobě (binge-watched).

The thesis is firstly focused on television broadcasting. The author briefly describes the development of television broadcasting and the market specifics of TV stations. Then he describes the operation as well as financing issues of TV stations. The commercial broadcasters are dependent on revenues from advertising, so this issue is appropriately emphasized in the thesis. Then the thesis deals with targeted advertising on television from the perspective of advertisers. It describes their approach to targeted marketing, the criteria for selecting appropriate media for advertising message, suitable television channel, programme and type of advertising message. Describes the electronic audience measurement which helps to position the TV ads properly. Author also proposes the use of viewer satisfaction surveys for more effective positioning of TV ads. The last part is devoted to research of targeted advertising on TV Barrandov and observes if it is possible to place the TV spots properly according to the selected target group.

This master thesis deals with travel documentaries. It presents the genre's basic definitions and briefly describes its history from the beginning of cinematography up to now, with a special focus on current Czech and foreign TV series. Filming and post-production dramaturgical rules and production limits are described in the case study of television series Na cestě, and their resulting impact on the show's traits is analyzed. The outcomes of television rating and viewer satisfaction measurements are also dealt with; moreover, based on the available data, a viewer profile is outlined, attempting to deduce what his visions and expectations are. As a contrast with TV production, the paper includes two creative documentaries, which characteristics also fit the travel genre: Notebook from China, by Danish director Jorgen Leth, and Šimon Špidla's Into Oblivion. The study compares their style and ways of narration, draws a comparison with series' features, and aims to answer whether or not the conditions of TV series production enable creative travel filmmaking.

The topic of this thesis is Music in advertising spots. The theoretical part describes advertising history, its theory, strategies, rules and used language. It is followed by purpose of TV commercial and use of instrumental or vocal music which sounds at background. The practical part contains the implementation of music activities into specific lessons for small children at primary school. I focus on vocal, rhythmical or intonation training, improvisation and learning new songs through six TV commercials.

The thesis consists of a context and textual analysis of Artmix, a TV show dedicated to visual arts, while touching on other relevant programs on Czech TV. The results of these analyses are then brought into theoretical setting primarily using the philosophical and social concept of the Field of Power as defined by Pierre Bourdieu in his book Rules of Art. Principal themes, interspersing throughout the text, are the limits of reflections of visual arts through TV screen and hidden interpretational patterns applied to visual arts through its media image. Furthermore there is an additional issue of traditional notions of an artist existing within our society, weighed down by history, or the quest for the ideal format of a TV show reflecting visual arts.

The thesis is dedicated to the situation in contemporary advertising and its relation to film. It reflects creative crisis in advertising industry caused by discovering new digital technologies and change of spectators behaviour. The thesis presents advertising producer and director who are very important persons in nowadays advertising world becuase they understand how to create an entretaining film. In the end, the thesis offers couple of theories on future of advertising.