Marketing research in audiovisual production: pretesting of television pilots" aims to describe processes behind the creative portion of quality TV program creation. TV stations often use so-called pre-testing in order to find out, based on a small number of viewers, whether the show will meet the station's demands and gain commercial success. The thesis analyzes whether pretesting might be a powerful tool to positively influence future success of a TV show. In individual chapters of the paper, the hypothesis is being proven or disproven, depending on factual examples and partial analyses.

Thesis deals with basic tendencies and preconditions of the aesthetic development of Czechoslovak television drama of the 50s and 60s through its specialist reflection. The method of a discourse analysis which is applied to the area of aesthetics and inspired by the concepts of Michel Foucault and Achim Landwehr maps locally- and time-based field of the discourse about television drama and penetrates surface relations between subdiscourses (television criticism, television theory and influences of institutions) with the aim to capture the formative order of the discourse. A basic axis of the analysis is the evolution of the concept of television specifity which will be tracked through the crucial discussions of the period. They reflects a gradual revision of initial assumptions about the formal emancipation and the legitimacy of art of television. The next step of the analysis is the mutual comparison of solutions at which these discussions arrived via various aspects and methods. This way a second goal of the discourse analysis will be fulfilled - to trace the essential unity of the discourse which is represented by the complex of jointly asserted requirements about the ideal form of the television drama. The complex is possible to consider as an implicit poetics of Czechoslovak television drama...

This thesis on the "Establishing of a TV station in the digital era" describes and evaluates the influence of digital technologies and changing viewer behavior on television industry. It analyzes the Czech TV market regarding television operators, distribution technologies, the development of viewing shares and ad revenues and developing trends. The aim of this thesis is to show the status quo of the Czech TV market and to examine opportunities for the establishing of new television stations. Chapters of the first part focus on the current state of the Czech television market, main operators of TV stations, legislative, distribution platforms, assessment of ad revenues and the evaluation of research results. The second part of this thesis focuses on a case study on the establishment of a TV station.

In this thesis I deal with the public media programming. On the example of Czech television, Irish RTÉ and Finnish YLE am I trying to show the current tendences in the programming of new project and format as well as to show the relationship between the public broadcasters and new medias. Within the programming this thesis deals with the various types of genres that are broadcasted by public media, on the field of development of new programs it describes the process of development of new projects in the institutions mentioned before. It also analyses the current programming and scheduling of the public media. This thesis also covers the current trends in European public broadcasting companies and shows the trends on the field of develepment of new programms and new media.

The thesis deals with the qualitative decline of the Czech serial production after the revolution, namely changes in the author-producer relationships, the impact of the introduction of the commercial broadcasters into the market and an internal development of the Public television. The thesis will also look at the changes in developement and production of tv series in the Czech republic. The thesis will be looking for the roots and consequences of this qualitative decline and will compare it with the socialist era as well as the profesional developement of the foreign tv series. Through the analysis of production processes, the text seeks to identify fundamental principles affecting the quality of television production and outline possible systemic changes to strengthen the potential for future domestic as well as foreign succsess of Czech tv production.

55 Abstract - Judicial Review of Administrative Decisions in the Area of Television and Radio Broadcasting The aim of the thesis is firstly analyzing the system of radio and television broadcasting in the Czech Republic and the legal environment in which this system exists. In the beginning the thesis describes historical development of broadcasting in our country since monopoly state broadcasting system to the present dual system, which enables private subjects to run their own broadcasting. Furthermore, the thesis analyzes the role of the Czech Broadcasting Council as a central administrative body in the scope of media market. The Council grants broadcasting licences and registrations but primarily supervises whether broadcasters fulfil their duties established in the Broadcasting Act. In case they do not, the Council releases an administrative decision and may impose sanctions against broadcasters. The crucial part of this thesis deals with judicial review of the above mentioned administrative decisions. It describes legal regulation of the judicial review and deals with basic questions regarding the content of broadcasting. Firstly, it aims at judicial decisions regarding the legal requirement to present objective, impartial and unbiased information under section 31 of the Broadcasting Act. Moreover, it...

This Thesis, named "Impact of digitalization on film production" describes and asesses new technological infulences, which are changing the filmamaking process in various ways by the phenonmenon of digitalization. Specific chapters are dedicated to following topics: comparison of digital cameras from first and second generation and their specific characteristics, 3D phenomenon, transformation of recent distribution, and digitalization of archives. The conclusion is dedicated to the technological development and outlook of future. The thesis is essentially an introduction to the current view and evaluation of digitalization impact from an artists perspective as described by distributors, film makers and the end user.

The goal of the thesis set by a student is to summarize her studies at DAMU as well as to reflect her later experience of hosting in professional theatres and short engagement in Kladno theatre. Appearance in front of the camera is addressed as well. The thesis describes the school dramatic seminars, stage or film and television projects, which helped to change her reasoning about the work as an actor. These projects taught her new processes and allowed her to professionally evolve. Based on this experience, she tries to find and define mainly the common ground for both disciplines, what resources do they require and in which way they can influence each other. Considering the fact that acting in front of the camera is not being taught at DAMU, she describes her search by trial and error, or rather by collecting and improving her experience from one project to the next. Her findings are supported by citations from foreign literature on film acting, so far not published in Czech Republic. Quotes are therefore her own translation.

ARTE TV station is a unique project in the area of European audiovisual landscape, in many perspectives, and reflects its basis in many ways. It is an important player in the area of international co-productions, it is a hallmark of European arthouse cinema in the best sense of the word and its participation in audiovisual productions is available also for Czech producers. Therefore I would like to focus and analyse on the ARTE phenomenon, especially on the corporate and functional structure, business model and from historical and political view, followed by a producer's perspective (ARTE participation in co-productions) and end in an essay on the possibilities of transferring the ARTE model into the area of Central/Eastern Europe.

This study is trying to explore new american tv shows, that are smarter and more intelligent than traditional tv formats. In case of particular show it focuses sound design and its dramaturgy.