In this thesis, I am doing the cultural analysis of culinary programs on home cooking. Specifically, the Czech programs Dita P. Diary, Carolina, The Home Cook, When Dad Cooks, Boys in Action and Cheap and Tasty with Lada Hruska. At the same time this work briefly presents the context of British culinary programs. The aim is to deduce what values the Czech programs can transmit to viewers. Inspiration in this respect draws upon cultural texts dealing with food / tv studies mentioned in the introductory part of the thesis. In the last part of the thesis it occurs that a particular aspect of the programs is too broadly defined. As a result only very general characteristics of values presented in the analysed programs could be deduced.

Marketing research, as far as it exists, is definitely an essential part of every company that provides products or services to customers. Marketing surveys show exact data and give their submitters important information and feedback. However, the process of creating marketing research of media also brings certain difficulties and specialties, with which the media market deals these days. This diploma thesis focuses especially on the process of creating surveys concerning television broadcast audience. The diploma thesis deals with the matters of measuring TV ratings. The first part of the work focuses on historical progress in this field since the introduction of TV broadcasting, the earliest measurements of TV audience, up to its current electronic form ? all concerning the Czech Republic and other foreign countries. The contemporary, electronic form, is thoroughly described in the thesis. An essential aspect of the work is information about the usage of the collected data by TV and the advertising market. Another part of the work concerns international comparison of similar projects focusing on audience measurement in selected countries. The last part of the thesis focuses on possible future of the measuring of audiovisual content ? touching upon consumer behavior. The research is mainly based on controlled interviews with TV or research field workers and on an analysis of available documents concerning this topic.

Entertainment has been one of the major genres throughout the history of television, which has served an entertainment function from its very beginning. With the arrival of the dual broadcasting system, the genre became controversial in the context of public service to citizens. The thesis discusses the evolution of entertainment programmes in Czech television, placing an emphasis on Česká televize (Czech Television), the public TV. The thesis provides a comprehensive picture of the genre, putting it in the context of the historical development of Česká televize and, later, the arrival of commercial broadcasters in the Czech Republic. It discusses the development of TV entertainment formats in terms of programming, as well as the possibilities and types of programme production. Yet the most important part is the comparison of private broadcasters' and the public institution's approach to the entertainment genre, which, by definition, tends to be rather commercial in its concept.

The ethnographical study of production culture of Czech television, its character is interdisciplinary.

Head cameraman - function on live broadcasting - multicamera shootig, Description of the preparation of multi-camera shooting a television sports coverage. The distribution of camera positions in the athletics grounds, football pitches and sport halls - hockey and martial arts. The layout and scanning angles of the cameras. Shooting preparations of the motor racing and winter sports. Construction of camera towers and incorporating them into the shooting scene. Comparison of the technologies used in the Czech Republic and in the world. Wireless transmission of images used for long distance - a general description of the technology. Technology equipment and OB van HDTV description. Stereoscopic shooting and preparation for broadcasting in UHDTV2.

This thesis called "Television game shows and quiz shows in the Czech republic between 1989 - 2004" deals with the historical development of television game shows and quiz shows in the Czech republic in the first 15 years since the so- called Velvet revolution in 1989. The first, theoretical part outlines some basic terms related both to television game shows and quiz shows and to television entertainment in general. The second part summarizes television competitions in Czech TV stations in the given period from the historical point of view.

Main task of this work is to find out the answers to the questions of the television quiz shows genre development. The work deals with foreign countries development, but the main attention is fixed to Czech republic and Czech full-area broadcasting media, which emphasise general matters. Concretely these television companies: Česká televize, Nova, Prima a Barrandov. The work emphasises the problem of formats originality. The time spread is since January 1993 to April 2012. A quiz shows development before 1993 is mentioned, but the analysis does not contain that. The analysis shows four copied quiz shows development. These examples uncover the variations of the quiz shows formats copying and domestication. They reveal the rules of the copying and domestication. They show the transformation of the quiz shows during recent years. The work tries to solve a few questions about the Czech quiz shows and their partial problems. Has the hosts behaviour changed? What about the hosts gender? Is there more men or women in the quiz shows? Is the number of recently broadcasted quiz shows higher than the number of the quiz shows, which were broadcasted nineteen years ago? What about the relation of the quiz shows production and social changes? Have the western models affected Czech quiz shows production? If so,...

The thesis Czech Television and Youth Audience focuses on whether Czech Television as a public service broadcaster in the Czech Republic produces enough programmes targeted at teen audience. The aim of the study is to consider if a television as a platform for watching audio-visual content is still appealing for pubescents or whether they rather choose the Internet. Furthermore, I describe the ways by which other European public service broadcasters attract young audience and make a suggestion to improve the situation.

The thesis describes the process of development of an original script. Theory is offered in chapters dedicated to genre, structure, format. I put in categories different types of comic stories and comic characters. In addition the work proposes exercises, presents my personal creative texts and the final version of script is attached. Main goal of this work is to attract readers to develop a comedy script on their own.

This work is about cartoon Futurama and its culture-historical context. The reader gets introduced to the strong retrofuturistic influence, with its legacy of Cosmic Age.