[Abstract]How can a company implement its stakeholder orientation in the interaction with its stakeholders via the media? The study is a descriptive analysis of the starting point for a campaign-oriented approach using Pfizer Switzerland as a case study. In this paper, a framework is developed on the basis of the stakeholder and the campaigning approach. This allows a company to identify how its declared stakeholder orientation is perceived within the company, by the population and the media, in order to initiate a comprehensive stakeholder communication and encourage the stakeholders to communicate with the company in appropriate fields of interaction. To achieve this, the social-economic survey research was used as a process instrument. This is generally accepted as an objectification function. On a comprehensive structural level, it should enable management to understand its environment pertaining to a specific issue, and to communicate in such a way as to achieve the desired effect. The framework was applied to the issue of trust at Pfizer. The study concludes that the role of the media, in its primary function and in its role as a platform for initiating dialogues on appropriate interaction fields, contains potential for Pfizer. At the same time, a distinction was made between the relevance of the media, and the difference between the reports published by the media and the actual perception in the population. In particular, political orientation appears to be significant for the question of having trust in Pfizer. The framework, developed on the basis of empirical opinion research, has contributed toward the management of Pfizer seeing how the company is actually perceived in the population, thereby providing a basis for further critical reflection and decision making.At Pfizer, one is convinced that the media play an important role in the communicative implementation of a stakeholder-oriented vision. Challenges need to be met so that in the future a direct and mutual exchange with the relevant stakeholders will lead to the goal of actually being perceived by the population as a trustworthy company.

Abstract Japanese anime being an important part of modern and contemporary popular visual culture, its aesthetic merits, its roots in Japanese visual arts as well as its rich symbology derived from Japanese folkloristic, literary and religious themes are worth investigating. This research aims to track the visual links between Edo and Meiji period monster art (y??kai-ga) paintings and modern day anime by concentrating on the works of Edo and Meiji period painters and the post-war period animation and manga series Gegegeno Kitaro, created by Mizuki Shigeru. Some of the Japanese origins of anime and manga imagery can be traced back to the early 12th century Ch??j?? Giga animal scrolls, where comic art and narrative pictures first appear. However, more recent sources are found in woodblock prints of the late Edo period. These prints are the forerunners of manga in that dialogues appear with the image, generally no anatomical details are given nor are they in perspective, but often a mood is expressed in a cartoon-like manner. The visual rendering of y??kai (monsters) is a Japanese cultural phenomenon: y??kai paintings originate in the Muromachi period, and take up part of the visual arts of that era. The distinct monster (y??kai) imagery emerging in the late Edo to early Meiji periods is the focus of this research. Investigating the Gegegeno Kitaro series, the study pinpoints the visual roots of the animation characters in the context of y??kai folklore and Edo and Meiji period monster painting traditions. Being a very popular series consisting of numerous episodes broadcast from the 1960s to the present time, by analyzing the changing images related to the representation of monsters in the series the study documents the changes in the perception of monsters in this time period, while it reflects on the importance of Mizuki??s work in keeping visual traditions alive and educating new audiences about folklore by recasting y??kai imagery in modern day settings in an innovative way. Additionally, by analyzing and comparing character, set, costume and mask design, plot and storyline of y??kai-themed films, the study attempts to shed light on the roles the representations of y??kai have been assigned in post-war Japanese cinema.

In a post feminist era the dilemma facing sports managers today is how to promote their female athletes physical ability while at the same time presenting appropriate images of their feminity and sexuality. There is no easy answer to this problem. "Damned if they do, damned if they don't," describes the dilemma facing female elite athletes, and their sports manager in determining how best to present themselves publicly. Professional sport requires professional management. Sport managers work in a highly competitive industry and part of that involves winning sponsorship dollars from major corporations; an area closely related to the securing of media coverage. Sponsors are attracted to sports teams and athletes who command media interest. Therefore within the sports industry there is a need for sports managers with a comprehensive understanding of both the media and sponsorship. The representation of elite women athletes is a particular challenge because many want an image that promotes their athleticism while still maintaining their feminity. ALPHA is the first Greek letter of the alphabet and is often used to describe something new and original. This research centres on the development and trial of a new media evaluation tool. The ALPHA (analysis of text, location, photographs, headings of athletes) media analysis model provides sports managers and students with a comprehensive tool to analyse, evaluate and understand the current level of media coverage of their particular sport over a period of time. Application of the model was tested on newspaper coverage of elite female sports during the Olympics and a non-Olympic period. The research illuminated key issues relevant to the media coverage of elite female athletes. From the results teaching boxes have been developed in order to illustrate how use of this tool can enhance the education of sports managers. While this research showed that there had been some improvement in the amount of media coverage given to elite female athletes, there is still a need for sports managers to work towards improving the quality of that coverage. The ALPHA media analysis model provides sports managers and athletes with a means to make informed choices because they can effectively evaluate media coverage. As such this research adds to the overall development and professionalisation of the sports industry.

No description available.

This study of primary school classes (N=50) in Tasmanian government and Catholic schools (N=32) used a social constructivist approach to investigate the factors that shape the successful and sustained use of ICT in classroom teaching and learning practices. The findings are elaborated using activity theory. Observations covered ICT provision and working arrangements in the classroom, and teaching and learning practices in use. These in-class observations were supplemented by interviews of key school staff members including the participating teachers, principals and other school leaders, ICT coordinators, technical support staff and others involved with the use of ICT in the school. As an original contribution to knowledge the study identifies a set of key factors that together influence the success or otherwise of the use of ICT in teaching and learning. At the class level, there are four key factors: the purpose of the teaching and learning practices (and the rationale for using ICT to achieve the intended purpose); the availability of technology that matches the practices; the working knowledge required to select, operate and troubleshoot the technology being used; and the cost effectiveness of doing so. Four additional factors that are largely determined outside the classroom were also found to be significant including: governance of ICT and its use across the school; ‘reliability’ of devices, arrangements and practices; professional learning that results in a transfer of learning into practices; and collaboration as a key characteristic within classes and the school as a whole.

Television permeates our daily lives. Ninety seven per cent of New Zealand households have a television set and the average watching time is estimated at 20 hours per week (Grimes and Tyndall, 1999). This exposure to television has been recognised as an important factor in the way we see and identify ourselves as a nation - how we seek to find signs and symbols that construct a shared identity and culture that make us New Zealanders and distinguish us from other nations.Using narrative theory combined with critical discourse analysis this thesis aims to show that, even in factual programmes, stories can be constructed that convey messages of nationhood and belonging, creating and recreating a national identity that present New Zealanders in a positive way and seek to bind them as a nation.Three episodes of the television series Heartland, a popular documentary in the mid-1990s that explored the people and lifestyles in different locations around New Zealand, were selected for analysis focusing on narrative structure, the social actors and the role of the narrator. Critical discourse analysis was employed to look at the connection between language, image and text, and discursive practices as well as the relationship the text has in a socio-cultural context.The analysis found that the programmes followed a similar narrative structure to that of a fictional story involving changes in states of equilibrium that created a sense of concern or anxiety associated with what it means to be a New Zealander. However the subsequent resolution of these anxieties combined with the entertaining role of the programme presenter Gary McCormick and the involvement of social actors, resulted in a version of New Zealand's national identity being represented as a reality through a positive discourse of the population working towards a socially and culturally harmonious society.

This thesis primarily deals with the presentation of architectural information in order to allow a wider audience to gain a better understanding of an existing architectural work. It proposes to augment the role of visual media in explaining architectural subjects – beyond the commonly accepted levels in the current print publications or on the internet. The effectiveness of traditional publications of notable buildings in terms of their level of presentation and degree of information rigour are commonly presumed but unproven. In this era, their unchallenged role as facilitators for clear and in-depth learning results in mainly digital replications of conventional presentation methods. Little has been explored in the area of expanding digital visualisation capabilities to leverage information clarity. This thesis enquires into architectural precedent presentation possibilities specifically within the limitations of computer screens. The approach involves a worldwide online survey to investigate public perception of current media effectiveness within commonly available publications. The research also explores several digital visualisation presentation techniques. Together with the collected data about the building, this exploration and the results of the survey are considered in the production of a digital presentation prototype of The Arthur and Yvonne Boyd Education Centre by Australian architects Glenn Murcutt, Wendy Lewin and Reg Lark. While the thesis findings highlight critical areas overlooked by current publications, the illustrative prototype serves as a basis to propose opportunities that could be explored. There are three obvious outcomes derived from this research project: • The scope and depth of information about the Arthur and Yvonne Boyd Education Centre extends beyond what any one secondary source currently provides. Materials relevant to many aspects of the building are researched from primary sources. • There are presently numerous methods to visualise architectural information. However, in order to use them as more robust learning instruments, the thesis highlights several factors for their design enhancement. It describes some digital visualisation possibilities for adoption in future digital architectural publications. • The thesis outlines the stages undertaken and some considerations in their implementations. The design of the digital prototype presentation of the Arthur and Yvonne Boyd Education Centre suggests not only a direction for similar future works, but also identifies the technological facilitation gaps that we still need to address. / http://proxy.library.adelaide.edu.au/login?url= http://library.adelaide.edu.au/cgi-bin/Pwebrecon.cgi?BBID=1294656 / Thesis( Ph.D.) - University of Adelaide, School of Architecture, Landscape Architecture and Urban Design, 2007

The youth category, in its modern form, has emerged under particular social and economic conditions, under the influence of particular social institutions, shaped by particular discourses. This thesis is an inquiry into the constitution of youth as a social category through an examination of these factors. Through a review of the historical and sociological literature, the thesis establishes the conditions for the emergence of the modem concept of youth in the nineteenth and early twentieth centuries. The evidence suggests that the youth category came into being as a result of changes in the industrial family, the industrial reforms which progressively excluded children and young people fkom the workforce, and the establishment of compulsory schooling - especially secondary schooling. Parallel with these developments, a variety of discourses about youth (or "adolescence") were generated, establishing the emergent category in scientific terms. G. Stanley Hall's theories of adolescence, developed around the turn of the century, were perhaps the most influential of these, casting adolescence as a universal stage in life characterised by social and psychological turmoil. In sociology, this theoretical frame has been the subject of longstanding debate. The thesis explores this debate, and attempts to establish a sociological view of the youth , category in the light of the historical and sociological evidence. In these explorations, "youth" is established as a product of historical processes, a product of political economy and of scientific discourse. The analysis is brought into the present through a study of how youth are represented in a highcirculation daily newspaper, The West Australian. Using standard media analysis techniques, the study examines the construction of language around youth, and the kinds of stories in which they appear in the newspaper, and finds a detailed discursive apparatus through which young people are classified as good or bad, passive (victim, child) or active (perpetrator, adult). These constructions vary with the institutional location of the news source, and with such factors as the gender and ethnicity of the subject, while continuing to be underwritten by orthodox discourses of adolescence. For its part, the newspaper overwhelmingly casts youth in a law and order frame, driven by the appetites of audiences and the economies of news production. The study explores the differences as well as the continuities in the concept of youth employed in the patchwork of discourse that constitutes newspaper text. In these explorations, "youth" is established in the present as a contested category, the subject of competing discourses. Competing institutions and professions, in their interventions in the newspaper, try to secure a reading of the youth phenomenon which is consistent with their professional and political objectives. The thesis is about the constitution of youth. Through the analysis of historical and contemporary discourse about youth, the thesis reveals how the subjection of this section of the adult population is achieved and maintained, how they are established as a pliable, coercible and economically dispensable population, and how the instruments of their governance are legitimated.

Thesis (B.S.)--Virginia Polytechnic Institute, 1966. / Vita. Abstract. Includes bibliographical references (leaves 36-37). Also available via the Internet.

Thesis (Ph. D.)--University of Texas at Austin, 2007. / Vita. Includes bibliographical references.