This thesis develops a social semiotic analysis of pedagogic communication in a media studies course which the author taught from 1993 until 1997. The author taught the course as part of an undergraduate honours degree about science, culture and communication in a university in the UK. The analysis describes the structuring of pedagogic practice on the level of the curriculum, and within the author's own "Communicating Science" module. The analysis also describes student receptions of pedagogic practice. The research reveals the extent to which pedagogic communication served to sustain the order which the degree was designed to contest: an order based on positivist conceptions of science, science communication, and therein, media theory and practice. The thesis concludes by proposing a theory of instruction which is designed to enable students to acquire the rules of realisation for more critical forms of science communication.

No description available.

This thesis explores the current status of privacy in the context of the upcoming implementation of the General Data Protection Regulation (GDPR) and, more precisely, focuses on the redefined Right to be forgotten as its most controversial component. Norman Fairclough’s three-dimensional model of critical discourse analysis was deployed to show how the Right to be forgotten is reshaping the privacy discourse in the age of big data, digitalization, surveillance and data driven business. Qualitative content analysis was used to serve critical discourse analysis as the first stage of the three dimensions, which built the foundation for the analysis of the broader discursive and societal practices. The digital age requires a rethinking of privacy in terms of the protection of personal data due to the embeddedness of technology in everyday life, big data, easy retrieval and cheap cloud storage. Forgetting and remembering are two facets that constitute human behavior but within the regime of technological advancements, both have lost, or changed their meaning. The new legislative framework aims to enhance forgetting but seems more of a façade to legitimate remembering. Several online blog posts written by experts in diverse fields of knowledge have shown that the current legislative framework is no longer sufficient due to technological change and unequal hegemonic relations, which contribute to reshaping the privacy discourse. The thesis does not give a final answer to the questions raised but contributes to the debate and to a comprehensive understanding of the new legislation in Europe.

The purpose of this study was to examine how and why teenagers use Youtube and what they get out from using it. Youtube gives the viewer a lot of different genres to choose between and even more videos to watch which makes the platform very interesting to investigate. We used a qualitative method and interviewed eight Swedish teenagers between the ages of 15 to 19. To reach a result and answer our two research questions we used Uses and gratifiations theory and previous research to come up with different needs and motives for using Youtube. With Uses and gratifications theory we were able to obtain four needs and twelwe motives. The result showed that the respondents in this study watched Youtube mainly because of four reasons, to learn new things, the pursuit of belonging, daydream and their active use.

No description available.

This study examines how the magazines Kupé and Hit & Dit communicate both visually and in text, through their covers, and the strata of society that the magazines are targeting through that particular communication. In this study six covers have been analyzed, three for each company, where the selection of magazines is spread over time and seasons. The previous research that has been taken into account during the study has been a tool for understanding how design choices are not random and that there are several factors behind the use of celebrities on the covers of magazines. The study has a chronological disposition. The work was done in a chronological order and contains three parts, an introduction, an active mid-section and a concluding part. The theories used to carry out the analyses have been, denotation, connotation, anchorage, relay, commutation tests and habitus (cultural and economic capital). These theories have been used to study if the different elements follow any patterns, and thus possess properties that fit different strata of society. This study is a qualitative text analysis where we use a semiotic method. The Semiotic method is used to analyze the signs on the front pages of the magazines Kupé and Hit & Dit. Several work issues were constructed to provide a logical outline for the analyses and to make the analyses of each object coherent. The analyses were carried through, from the earliest number to the latest. It was revealed through the analyses how Kupé focused on known public figures or celebrities while Hit & Dit focused on activities. In the communication of the front pages of the magazines properties were found that were directly linked to Bourdieu’s concepts and theories, the space of lifestyles and the space of social positions. The theories explain where different life-style signs and social positions are situated within the cultural capital and the economic capital. The study identifies that Kupé’s communication possesses several characteristics linked to higher cultural and economic capital. At the same time, it highlights the fact that Hit & Dit’s communication also possesses some of these characteristics. The study discusses possible reasons for differencesin their communication, for example, it may be a question of the magazines’ budget and that Kupé possibly wants to compete with the airline companies. Towards the end, the implications for society were discussed. Studies in the field of public transport communication can cooperatively improve everyday life for people through further studies in the field.

No description available.

The subject of this study is the critical discourse analysis of the term “banlieues” (suburbs in French) in the French media, and its use by journalists and key opinion leaders to shed a light on the narratives attached to the word. The aim is to understand the context of the use of the term and how similar or different it is from one media outlet to another. To carry out this research thesis, the material is constituted of three articles, from three different media outlets to get an overview on what the usage of the word “banlieues”. The research question is: What is the media representation of the “banlieues” in the French Media? The study shows how the suburbs are designated under the same accepted narrative focusing on the same issues that have a tendency to be generalized to all the French suburbs.

The relationship between journalists and film makers have always been one of love and hate, and many journalists dislike how they are being portrayed in feature films. Journalists have always figured in the filmhistory, especially in Hollywood, there they hold up a cultural myth. The representation of journalist do not reflect the reality, it is rather the idea of journalism that film makers want us to believe in. The purpose of this study was to see how journalist are portrayed in their profession through a gender perspective and how the technology that they are using is being represented. The research includes two Hollywood feature films from different time periods and by different directors. The result of the analysis shows that women are represented as journalists to a greater extent in the later film and that these characters seems more careerdriven and complex. Still in both films the women are often set asside by a male counterpart that takes the important decisions. We can also see how they in the earlier film rely heavily on the representation of technology as the telephone, typewriter or notepad, whereas they mix the later and earlier technology in the later film. The use of internet and other late techology is still a little bit absent.

Social media has in a short period of time become an increasingly big part of peoples’ everyday life. For organisations and companies, it is practically essential today to be active online to be able to survive. Social media offers cheap and effective advantages compared to traditional marketing, but also increasing challenges in finding strategies and content that works in the changing opportunities of the platforms. This study has researched the social media strategies at the Swedish non-governmental organisation UNA Sweden, through interviews and observation studies at the organisation’s communication department in Stockholm. The result shows that social media is a necessary and important tool for the organisation’s communicational work, but the presuppositions for communicating online has changed since when social media was first launched. Despite both benefits and challenges with social media, the world of today seems to be too dependent and used to social media for the organisation not to incorporate it in their daily work and communication.