The purpose of the study is to describe and hypothetically explain students' attitudes to the subject of sociology in upper secondary school in Sweden based on students' (a) cultural capital and (b) gender. This is explained with the help of Pierre Bourdieu's capital theory, and also his perspective on gender. The study aims to cover the knowledge gap that exists in the field of teaching sociology in upper secondary school in Sweden with quantitative methods. The study uses a questionnaire to collect data and linear regression to analyze it. This perspective has, to our knowledge, never been done in a nordic context before, although studies on civic and citizenship education exist.    Framing of questions:  How do students' attitudes to the subject of sociology differ between gender categories in upper secondary school? What is the connection between students' cultural capital and their attitude to the subject of sociology in high school?  The sociological implications of this study is that the number of books in the students home tends to affect the attitudes towards the subject. But other aspects of the students' cultural capital, such as parentes education, art and classical music in the home aren’t statistically significant. Another sociological implication is that female students tend to have more positive attitudes towards the sociology subject compared to male students.  The sociology didactic implications of this study indicates that the number of books in the home in combination with gender has a connection with attitudes to the subject. Thus sociology teachers should focus on this. The awareness that a certain part of the cultural capital influences the students' attitudes means that the teacher can work actively to counteract this. For example by encouraging reading early in school, to create an open classroom climate and using various forms of examinations.

Warum sind Reisekunden der DB AG spezielle Kunden, deren Loyalität vergleichsweise wenig belastbar und besonders leicht zu verletzen ist? Was unterminiert ihre Leidenschaft für das Bahnfahren? Warum ist selbst für den Quasimonopolisten DB AG die Förderung einer uneingeschränkten Loyalität seiner Reisekunden relevant? Was charakterisiert die Bindung des Loyalitätstypus alter Art? Und was kennzeichnet die Entwicklung und spezifische Funktionsweise der Bindung des Loyalitätstypus neuer Art? Mit diesen Fragen greift die Autorin das Schnittstellenthema ‚Kundenloyalität in Dienstleistungsbeziehungen‘ auf, das viele Disziplinen bewegt, jedoch bislang in erster Linie quantitativ und aus Marketingsicht beforscht wurde. Carolyn Koch-Falkenberg fragt danach, wann und warum sich Kunden emotional an ein Unternehmen binden und diesem loyal sind, in welcher Form ihre Loyalität zu Tage tritt, was diese konterkariert und welche Folgen die Art ihrer Loyalitätsform nach sich zieht. Im Mittelpunkt steht damit eine spezifische Form der Bindungsorientierung, welche die Autorin explorativ mittels qualitativer Methoden konsequent aus der Subjektperspektive der Kunden am Beispiel der Dienstleistungsbeziehung zwischen Reisekunden und dem Unternehmen DB AG sozialwissenschaftlich untersucht. / Why are travel customers of DB AG special customers with a comparatively less resilient loyalty which is particularly easy to be violated? What undermines their passion for going by train? Why is even the promotion of the unlimited loyalty of travel customers relevant to the quasimonopolist DB AG? What characterizes the attachment of the old fashioned loyalty type? And what characterizes the development and specific functioning of the binding of the ‚new‘ loyalty type? The author seizes the interdisciplinary topic of the interface theme 'customer loyalty in service relationships', which ocupy many science disciplines, but has so far been primarily researched quantitatively from a marketing perspective. Carolyn Koch-Falkenberg asks when and why clients are emotionally attached to their loyality for a company, how their loyalty is revealed, how it counteracts and illustrates the consequences of their natural loyalty form. The focus is on a specific form of attachment orientation. The author is using socially and scientifically qualitative methods in order to research consistently the subject perspective of the customer at the example of the service relationship between travel customers and the company DB AG.