Several international standards-makers have emerged with different global standards and guidelines for how CSR-related issues should be presented and what should be included in sustainability reports. Several previous studies show that CSR reporting differs depending on which country the company is in, while information regarding one's activities and reporting differ. The purpose of the study is to investigate the application of international standards, specifically GRI Standards, and whether the application differs internationally by examining companies in Sweden and USA respectively. The study is also intended to investigate international differences regarding disclosure about the topic specific GRI aspects. The study uses a deductive approach and performs a quantitative content analysis to compare 60 sustainability reports prepared in accordance with GRI Standards. The study consists of companies from the US and Sweden and uses descriptive statistics, a t-test, and a z-test. The standardization efforts may have succeeded but this study provides information which indicates the continuity of international differences in sustainability reporting despite the use of international standards in the companies that were studied in Sweden and the US. This is a sign that there is still more to do to highlight the challenges against standardization efforts.

Bakgrund: Hållbarhetsredovisning har fått stor betydelse och mer uppmärksamhet de senaste åren. Det ökande trycket på hållbarhet har gett upphov till nya lagkrav och regler för företag som redovisar hållbarhet i sina årsredovisningar. Det har bland annat vuxit fram regelverk och organisationer för att stödja företag att vara transparenta och skapa en tydlig gemensam struktur för företagens hållbarhetsredovisning som till exempel GRI. Tidigare forskning menar att hållbarhetsredovisningen skiljer sig  beroende på i vilken bransch företaget verkar. Dessa skillnader gör det i sin tur svårt att jämföra hållbarhetsredovisningar. Syfte: Syftet med denna studie är att undersöka hur tillämpningen av GRI-standards påverkar innehållet i hållbarhetsrapporter och huruvida innehållet skiljer sig mellan olika branscher inom den svenska marknaden. Vidare är syftet att bidra med en djupare förståelse kring hur branschtillhörighet påverkar skillnaden i prioritering av ämnesspecifika upplysningar i svenska företags hållbarhetsrapporter som är upprättade enligt GRI-standards. Metod: Studien använder sig av en kvantitativ innehållsanalys med en deduktiv forskningsansats för att jämföra 40 företags hållbarhetsrapporter som är upprättade enligt GRI-standards. Företagen i studien valdes ut från fyra olika branscher totalt 10 företag från varje bransch. I studien används  statistiska tester i form av One Way Anova och Post Hoc Tukey test. Slutsats: Studien visar att branschtillhörighet påverkar skillnaden i prioritering av ämnesspecifika upplysningar inom GRI-standards. Det empiriska resultat visar att det finns skillnader mellan företagens hållbarhetsredovisningar. Jämförelsen av ekonomikategorin visade att det inte finns någon signifikant skillnad mellan branscherna. Redovisning av socialkategori och miljökategori visade att det finns en signifikant skillnad i redovisning av de ämnesspecifika aspekterna mellan de undersökta branscherna. / Background: Sustainability reporting has gained great importance and more attention in recent years. Increasing pressure on sustainability has led to new legal requirements and rules for companies reporting on sustainability in their annual reports. Among others, regulations and organisations have emerged to help companies be transparent and provide a clear common structure for corporate sustainability reporting, such as the GRI. Previous research has found that sustainability reporting varies by the industry in which the company operates. These differences in turn make it difficult to compare sustainability reports. Purpose: The aim of this study is to investigate how the application of the GRI standards affects the content of sustainability reports and whether the content differs between different industries within the Swedish market. It also aims to gain a deeper understanding of how industry affiliation influences the different prioritisation of topic-specific information in Swedish companies sustainability reports that have been prepared in accordance with GRI standards.   Method: The study used a quantitative content analysis with a deductive research approach to compare the sustainability reports of 40 companies prepared according to the GRI standards. The companies studied were selected from four different industries, totaling 10 companies from each industry. The study uses statistical tests in the form of One Way Anova and Post Hoc Tukey tests. Conclusion: The study shows that industry affiliation has an impact on the different prioritisation of subject-specific information within the GRI standards. The empirical results show that there are differences between companies' sustainability reports. The comparison of the business category shows that there is no significant difference between the industries. Reporting in the social and environmental categories shows a significant difference in reporting on the subject-specific aspects between the industries studied.