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Postavení Chorvatska na trhu mezinárodního cestovního ruchu / The position of Croatia on the international travel and tourism marketGregušová, Vendula January 2008 (has links)
This thesis deals with travel and tourism in Croatia, describes its current position on the international market with regard to the historical context. A big part of the thesis is also focused on tourist attractions Croatia has to offer both cultural, natural and social as well as hospitality facilities. It also discusses the impact of travel and tourism on croatian economy and mutual relations and tourism between Croatia and the Czech Republic. Finally SWOT analysis of Croatia as a tourist destination is presented.
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Sport Fan Tourism: Understanding Those Who Travel To Follow Sport TeamsFairley, Sheranne, n/a January 2006 (has links)
Sport events and attractions which encourage both participants and spectators are seen as significant contributors to the tourism economy (Delpy, 1998; Glyptis, 1991; Standeven & DeKnop, 1999). Further, Gratton and Taylor (2000) note that sport related travel accounts for 7% of total expenditure on sport. To date, the main focus of event sport tourism research has been on the economic impact of large-scale sport events (Burgan & Mules, 1992; Crompton, 1995; Mules & Faulkner, 1996; Walo, Bull, & Breen, 1996). However, Higham (1999) posits that smaller scale events such as regular season games may be of greater benefit to the host community as these events are hosted within existing infrastructure and therefore limit the need for public expenditure. However, fans who travel to regular season competition are a market segment that has been largely ignored by both sport and tourism marketers. Sport marketers have focused on home game attendance, media viewership and product purchases, while tourism marketers have focused on leveraging the destination. Anecdotal evidence suggests that fans who travel organise a substantial proportion of their discretionary time and income around this activity. Recent research by Gibson, Willming and Holdnak (2002, 2003) has begun to understand the behaviours of sport fans who travel to home games. This study seeks to understand the behaviours and experiences of those who travel to attend away games. In particular the study asks: What motivates fans to travel to follow professional sport teams, what experiences fans have and seek during the travel, and what place does travelling to follow a sport team have in the overall consumption behaviour of sport fans. This study examined the motives and experiences of six fan groups travelling interstate to follow their Australian Football League (AFL) team in the 2001 season. As the behaviours and experiences of those who travel to follow sport teams have not previously been explored, exploratory analysis using an iterative process of constant comparison between data colleted from the research setting and the existent literature. Using this method the researcher was able to describe the social world under investigation without preconceived hypotheses. The researcher travelled interstate with each fan group, and collected data via participant observation and interviews with key informants. Data were coded using standard protocols for analysis of qualitative data (Spradley, 1980). The researcher read through the transcripts and field notes and coded all phrases and opinions from the manuscript. Data were analysed through the process of data reduction, selective sampling of the literature, and selected sampling of the data (Stern, 1980). From the initial codes, data reduction identified core variables and emergent themes. Through this grounded theory methodology, a conceptual model was developed which illustrates the motives and experiences of those who travel to follow professional sport teams. Three distinct types of groups were identified, each garnering a distinctive sport tourism experience. The groups identified were: supporter groups, long-term travel groups, and temporary travel groups. While travel to follow the team is the stated rationale for all three groups, the game experience for each is substantially different, four major themes emerged which distinguished the groups and the experiences that they had. These were: (1) group structure, (2) trip characteristics, (3) socialisation, and (4) game experience and reaction to game outcome. Each type of group was found to have a distinct group structure, communication pattern, but differed in terms of the objects to which they identified. Findings suggest that sport fans do not necessarily identify with the team or related object, but can identify with a smaller social group, which has a shared interest in the team. These elements of group structure and point of identification were found to have a reciprocal relationship with various travel elements that were utilised by each group including the mode of transport, temporal elements, choice of destination, and activities at the destination. In particular, the travel elements were chosen so that each group type could best express and experience that which is core to each group. Further analysis suggested that the experience of each of the groups was influenced by the continual development of the group both before and during the travel experience. For the supporter groups and long-term travel groups, rituals, symbols, and folklore played a key role in the experience. These elements of performance were used to continually shape and interpret the travel experience. One would expect that the game would have elevated importance, as it is the activity that legitimates each group. However, the on-field game did not have prime importance. Instead the different points of identification of each group were used as a basis through which the game was experienced. Key implications for sport and tourism marketing suggest that the sport tourism experience is more than an experience of place or an experience of watching the sport. Identification with a small social group is sufficient to generate travel to follow a team. By providing a setting which immerses participants in a particular identity for a prolonged period of time, the act of travelling itself can create a social climate that encourages participants to undertake the trip week after week, and form deep connection to the team. Implications for practice and future research directions are also discussed.
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The recession as an agent in the restructuring of tourist accommodationClegg, Andrew John January 1997 (has links)
Academic research into economic restructuring in the tourist industry has solely focused on the strategies adopted by large chain hotel companies and little attention has been paid to the strategies adopted by small scale, family-run accommodation establishments. This sector is particularly significant for traditional resort areas in the UK. For example, in Torbay, Devon (as in most seaside resorts), there is an absence of large chain hotels and small-scale accommodation establishment pl ay an integral role in the local tourism economy.Consequently, an understanding of the competitive pressures and restructuring strategies in this sector is essential in maintaining the long-term health and prosperity of the resort. The aim of this study is therefore to examine the restructuring process occurring in the hotel industry and, in particular, to focus on the restructuring strategies in the small-scale accommodation s ector. To do so, this study will draw on empirical data obtained from a number of sources including a commercial register, holiday accommodation brochures, planning applications and a major questionnaire survey of all serviced and self-catering accommodation establishments o perating in Torbay. This study will show that the restructuring process within the accommodation sector has been influenced by a combination of factors within the internal and external resort environment, including free market forces and public sector intervention. Restructuring strategies have concentrated on the development of ensuite and leisure facilities, although provision has been influenced by the structural and locational characteristics of accommodatione stablishments. A review of the entrepreneurial characteristics of the accommodation providers highlights the complexity of the decision-making process and that business strategy is influenced by highly personalised and individualistic operating characteristics that are difficult to isolate and analyse. Therefore, any policy directives to guide the future development of the resort will depend on dealing with individual managemen strategies and business objectives.
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Studie aktuálního pohledu veřejnosti k problematice cestovního ruchu a jeho vlivu na okolní krajinu / The study of current public view on the issue of tourism and its impact on the surrounding landscapeHEJDA, Milan January 2014 (has links)
The diploma thesis aims at mapping the differences in opinions of various social classes of the society in the matter of the effect of tourism on the landscape. The first part is intended to find an answer to the question of a negative or positive effect of tourism on the surrounding landscape. The second part examines the opinions of various social groups of the society, which were obtained in a questionnaire survey. The reason for drawing up this thesis was the dynamic character of the growth of wellness hotels that depend directly on the surrounding landscape.
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Turecko jako destinace mezinárodního cestovního ruchu / Turkey as a destination of international tourismKořínková, Kateřina January 2016 (has links)
The subject matter of my research is Turkey as a destination of international tourism. The main aim of my diploma thesis is to assess the overall standing of Turkey as a destination on the international tourism market with respect to both positive and negative externalities. The first chapter is dedicated to a theoretical definition of international tourism including the conditions of its development. The second chapter presents basic information on Turkey, current economic situation and effects of tourism on Turkish economy. In the last chapter, an international comparison is made to analyse Turkish tourism itself.
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Unpacking the Backpacker: : Mapping the Backpacking Identifications to Understand the Backpacking ConsumersKålbäck, Olivia, Gräns, Anna-Rose January 2024 (has links)
This study explores the diverse identities within the backpacking phenomenon - educational, traditional, and flashpacker - tracing their historical roots and motivations. The significance of understanding these identities lies in their economic impact on the tourism sector. A gap in research is identified regarding the detailed exploration of backpacker identities in contemporary society. The research aims to map and comprehend these identities, considering their preferences and contributions to the tourism economy. The study employs a quantitative approach and a netnographic research design to uncover the fluid nature of backpacker categories. The main purpose of the study underscores the need to enhance our overall understanding of the backpacking phenomenon, to then be able to customise destination strategies based on the diverse preferences of various backpacker groups.
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Tourism leakage of accommodation in Bali / Le manque à gagner dans le secteur du logement touristique à BaliSuryawardani, I Gusti Ayu Oka 12 June 2015 (has links)
Le tourisme est le fer de lance de l'économie balinaise. Mais, les fruits de cette économie du tourisme ne bénéficient pas à toutes les classes de la société balinaise. Cela est dû, entre autres, au manque à gagner lorsque cette industrie importe par exemple des produits ou des services pour répondre aux besoins des touristes (alimentation pour la restauration par exemple). Le calcul du manque à gagner pour l'économie balinaise n’a jamais été fait auparavant. Pour cela, cette recherche est nécessaire. Les objectifs de la recherche étaient : de calculer le manque à gagner pour l'économie balinaise dans le secteur du logement pour les touristes en micro-économie (niveau industriel) ; d'estimer le manque à gagner pour le tourisme balinais dans le secteur de l'hébergement touristique en macroéconomie (au niveau provincial) ; d'évaluer l'impact de la subvention gouvernementale et la réduction des importations dans l' industrie du tourisme, les opportunités d'emploi et la distribution des revenus ; d'évaluer la perception et le choix des touristes internationaux face aux offres de produits importés et locaux, et aussi d'évaluer l'opinion des touristes sur le constat : est-ce que les dépenses des touristes pendant leur voyage à Bali bénéficient à la société balinaise ? ; et d'évaluer les opinions des gestionnaires des hôtels sur l'utilisation des produits importés et des produit locaux pour la consommation des touristes ; de créer une stratégie afin de minimiser le manque à gagner dans le secteur du tourisme pour l'économie balinaise. La recherche est basée sur les approches quantitatives et qualitatives. Les données primaires ont été recueillies par la méthode du sondage sur quatre destinations touristiques, à savoir : Kuta, Nusa Dua, Sanur et Ubud, auprès d'un échantillon de 79 hôtels selon la méthode de probabilité proportionnelle à la taille qui est divisée en trois échantillons en grappes : hôtels classés 1, 2 et 3 étoiles ; hôtels classés 4 & 5 étoiles et hôtels privés (non-chain) ou appartenant à une chaine hôtelière (chain) ; hôtels non-classés. Nombre de répondants 600 touristes internationaux qui étaient en vacances à ce moment-là. Le calcul du manque à gagner dans l'analyse micro a été mené selon la méthode d'Unluonen et. al. (2011), tandis que l'analyse macro a été faite selon la méthode de Thorbecke (1988) en utilisant l'approche de la matrice de comptabilité sociale (MCS) de la province de Bali de l'année 2010. La perception et le choix des touristes internationaux vis-à-vis des produits importés et locaux ont été analysé selon le logiciel JMP tandis que les stratégies de la minimisation du manque à gagner dans l'économie touristique balinaise ont été créées selon la méthode de l'ISM (interpretive Structural Modelling). [...] Les touristes internationaux choisissent de façon significative les produits locaux et ils sont prêts à dépenser leur argent au bénéfice des populations locales. Les gestionnaires des hôtels sont prêts à utiliser les produits locaux tant que l’offre est suffisante pour remplacer les produits importés. Les stratégies pour minimiser le manque à gagner pour le tourisme à Bali : optimiser les potentiels des produits locaux ; développer l'agriculture et l' élevage, réduire les produits importés pour la consommation des touristes, augmenter l'exportation des produits locaux, augmenter la qualité des produits locaux ainsi que la qualité des ressources humaines locales, renforcer la société locale, inciter le gouvernement à mettre en œuvre une politique de minimisation du manque à gagner dans l'économie touristique, limiter les investissements étrangers dans le secteur du logement touristique, stabiliser les fluctuations des taux de change, augmenter le rôle du Ministère des affaires étrangères, du ministère de l'industrie, du Ministère du commerce ainsi que le rôle du Ministère du tourisme et de l'économie créative afin de réduire ledit manque à gagner. / Tourism has become the leading economic sector in Bali Province of Indonesia. However, the economic impacts of tourism have not been convinced to be full y beneficial for Balinese community. One of the reasons is tourism leakage that occurs when the industry imports both products and services to support tourism industry in Bali. So far, the amount of tourism leakage in Bali has not been calculated yet. Therefore, there is a need to ascertain the current amount of leakage in Bali tourism. The objectives of the study are: (i) to calculate the amount of tourism leakage from accommodation sector in Bali at micro (industrial) level; (ii) to calculate the amount of tourism leakage from accommodation sector in Bali at macro (regional) level; (iii) to evaluate the impacts of government subsidies and import reduction by accommodation sector on tourism leakage, job opportunity and income distribution; (iv) to evaluate the perception and preference of foreign tourists on imported and local products as well as the willingness of foreign tourists to spend their money to benefit of Balinese people; (v) to evaluate the points of view of hotel managers related to imported and local products as well as their willingness in reducing the use of imported product and (vi) to develop strategies in minimizing tourism leakage in accommodation in Bali. Research was designed through quantitative and qualitative approaches. Data was collected by using survey method at four main tourist destinations in Bali, namely: Kuta, Nusa Dua, Sanur and Ubud. There were 79 hotels selected based upon probability proportional to size sampling method which consists of three clusters namely 1,2,3 Star-rated, 4&5 Star-rated either chain and non-chain and Non Star-rated hotels. The number of respondents was 600 foreign tourists were selected as respondents. Calculation of tourism leakage on micro analysis was undertaken by using a method developed by Unluonen, et. al. (2011), meanwhile, on macro analysis was carried out by using a method proposed by Thorbecke ( 1988) which was based on the Social Accounting Matrix (SAM) of Bali 2010. Perception and preference of foreign tourists on imported and local products were analyzed by using JMP program, meanwhile, Interpretative Structural Modelling (ISM) was undertaken to develop strategies. The results show that based on the micro analysis, the highest tourism leakage of accommodation sector in Bali is at 4&5 Star-rated chain hotels (51.0 %), followed by 4&5 Star-rated non-chain hotels (22.7 %), 1,2&3 Star-rated hotels (12.0 %), Non-star rated hotels (8.8 %), and with the average leakage of 18.8 %. Based on macro analysis, tourism leakage of accommodation sector in Bali are as follow: (i) Leakage of Non Star-rated hotels is 2.0 %; (ii) Leakage of 1,2&3 Star-rated hotels is 15.7 %; (iii) Leakage of 4&5 Star-rated non-chain hotels is 7.1 %, (iv) Leakage of 4&5 Star-rated chain hotels is 55.3%; and (v) Average leakage of all types of accommodation is 19.5%. Foreign tourists significantly look for local products and are willing to spend their money for Balinese people. Hotel managers are willing to use local product as long as local products are available to substitute the imported products. Strategies for minimization tourism leakage are optimizing the potential of local products, develop agriculture and livestock; reduce the use of imported products for tourists, improve quality of local products and human resources, empower community, urge government to develop and implement supporting policies in minimizing tourism leakage, establish policy on restriction of foreign investment on accommodation in Bali, improve the role of Ministry of Foreign Affairs, Ministry of Industry, Ministry of Trade and Ministry of Tourism and Creative Economy. 7 Ps of marketing mix on service: product, price, place, promotion, people, process and physical evidence need to be implemented in order to support sustainable tourism in Bali
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Ekonomické a sociální dopady kulturního cestovního ruchu v ČR / Economic and social impacts of cultural tourism in the Czech RepublicRaabová, Tereza January 2006 (has links)
The work observes the positive relationship between culture and tourism and quantifies the economic and social (or socio-economic) impacts of cultural tourism in the Czech Republic. The first part showcases successful cultural projects in the Czech Republic and abroad, which attract tourists and provide destinations with financial resources and create new jobs. The author characterizes these positive economic and social impacts and benefits on the development of the region and analyzes existing studies of socio-economic impacts, normally processed abroad for cultural organizations and attractions. While in the Czech Republic, these studies are not yet very widespread, they represent a a useful document for the organization itself, but also for providers of grants and financial contributions, or for agencies and authorities designing concepts of culture and tourism. The work presents the basic methodologies used by the economic impact studies and further elaborates the most accurate and also the most demanding method of calculating the impacts, input-output analysis. Using this method, the author proposes a comprehensive model for calculating the economic and socio-economic impacts and benefits. The model uses statistical data of Czech national accounts and is intended for Czech cultural organizations attracting visitors. After using financial data of the surveyed organization and the expenditure of visitors, the model can easily determine the impacts of the organization to increase production, gross value added, employment and income of workers in the Czech Republic. The work builds on a lot of foreign findings, which seeks to apply in domestic conditions while using local data.
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