Assessment of tourism’s contribution to the economy of a country or a region is extremely complicated because of the nature of tourism. A tourism satellite account (TSA) is a major recent contribution in this area. It involves building a specific tourism account in the context of a national account. After more than 20 years of development, the current trend in TSA research is to refine and implement the method. This paper summarizes the methodology developments of TSA and explores the feasibility of adopting a TSA in municipal area. Thus, it discusses the TSA system from a municipal perspective. Because it is a new topic, a qualitative method is adopted by using a case study in Suzhou, China. The paper discusses and provides a definition of TSA from varied perspectives. It also provides a technical framework for a municipal TSA, illustrates the driving forces and institutional attitudes behind the development of such a TSA, and examines the limitations and advantages of the TSA methodology in a municipal context.

A persistent trend in the tourism field is the emergence of different types of niche markets. One niche form of heritage tourism that has gained popularity in Scotland since the Millennium, is ancestral tourism. Ancestral tourism is defined as choosing to travel to a host country based on one’s ancestral origins and genealogical interest. This paper traces the nature and importance of ancestral tourism for Canadian Scottish descendents in Ontario, Canada. Based on a social constructivist and multiple methods approach, the ancestral tourism initiative was reviewed within the perspectives of both the demand and supply side. The demand side findings revealed that Canadian Scottish descendents identified with and participated more in their social heritage at the local level, than in their personal heritage in the homeland. The degree to which the descendents were involved in Scottish heritage and ancestry was dependent on a variety of factors such as the emigration date of the respective ancestor, life-changing circumstances, and external stimulants. The majority of Canadian Scottish descendents were characterized as supplementary ancestral tourists and revealed that traveling to Scotland, for an ancestral tourism experience, would be one of many motivations for traveling to the homeland. Supply side findings characterized ancestral tourism as being “embryonic and full of potential”. A few challenges for those involved in the facilitation and marketing of the ancestral tourism experience were also highlighted. Characteristics associated with the ancestral tourism product were diverse and the changing nature of the genealogical resources utilized by descendents was reviewed. A shortfall of marketing the ancestral tourism initiative to only international visitors was examined, despite healthy promotional efforts such as the “Ancestral Tourism Welcome Scheme”. Key recommendations for parties interested in the ancestral tourism initiative included increased coordination among stakeholders at a regional level, increased funding and functioning capacities for the volunteer sector, re-examining current marketing strategies to include the domestic level, expanding marketing activity in the Canadian context, and maintaining ancestral tourism as a modest and “intimate” trend.

Professional management literature suggests that goal setting is one of the most important steps in the organizational process as goals provide a clear understanding of the directions in which the organization is heading. In ensuring that each member of an organization is aware of its goals, the goal communication process is viewed as a central part of everyday management. Goal communication between managers and interpreters at Ontario heritage sites is the focus of the present study. Three sites were investigated, and three different research methods were used to obtain the data: semi-structured interviews with managers and interpreters; analysis of documentation related to the operation of the sites; and participant observation. The study’s findings revealed that: 1) not all heritage sites have their goals documented; 2) the documentation of site goals does not necessarily guarantee that interpreters are aware of them; 3) goals of the sites are communicated to interpreters by only two means – orientation, and reading materials; and 4) more training is required for interpreters in order to implement their site’s goals successfully and consistently. A number of recommendations for heritage site management were developed, which include extending goal communication techniques to daily site interaction and to daily assignments given to interpreters, as well as exploring new goal communication channels and providing opportunities for continuous training of interpreters.

The study explored risk perceptions and novelty dimensions associated with family vacations. In particular, the study focused on households containing married or common law partners, blended families, single parents and same-sex partners, with at least one child aged twelve years old or younger, located in one of the Region of Waterloo’s three cities, encompassing Kitchener, Waterloo, and Cambridge, Ontario. The research explored whether novelty or familiarity of a vacation destination affected the level of risk perceived as well as the locus of control. Additionally the research focused on particular aspects of the family vacation including the decision making process and the stage of the family life cycle in which respondents are categorized, having either younger or older children, affected the decision making process. Lastly, the study looked at external sources of information including family and/or friends, other sources of information, prior experience at the destination, if applicable, and the distance traveled, borders crossed and transportation utilized. Families in each specified area were initially accessed through five direct contacts and an associated snowball sampling method. A revised data collection method was utilized part way through the study being distribution at a recreation centre within the Region. Respondents were asked to complete a self-administered questionnaire containing questions relating to their last family vacation, preferences for novelty/familiarity, locus of control orientation, degree of risk perception agreement or disagreement and basic sociodemographic characteristics. Data were reduced to minimize complexity through a series of factor analyses through the use of components analysis. It involved taking salient items and factoring them together based on the conceptual fit within each loading having eight components created. T-tests and analyses of variance were utilized to further univariate relationships between variables of interest. Relationships between perceived risk, gender and prior experience were non-significant (p > .05) whereas family life cycle, level of education, crossing an international border, and total distance traveled had a significant effect on risk perceptions (p < .05) and were included in stepwise regression analyses. The present study complemented emerging literature suggesting that parents with older children attributing greater risks as associated with creating memories. There was less support for extant research indicating that families with younger children are more likely to associate as many risks with travel. Similarly, preference for novelty/familiarity was found to not have a significant effect on respondents’ risk perceptions yet certain external sources of information (e.g., friends/family, travel agents) played a large role in the level of risk perceptions.

Community-based natural resource management has been introduced in Ghana as an instrument to assist nature conservation and natural resource management, as opposed to the fences and fines approach of the protectionist model. The purpose of this study was to examine the extent of natural resource exploitation by the local communities in and around the Ankasa Resource Reserve after the introduction of the Amokwawsuazo Community Resource Management (ACREMA) programme. Particularly, the study sought to understand whether the implementation of ACREMA has helped to achieve nature conservation and natural resource management inside and outside the Reserve. The specific study objectives were as follows. First, the study seeks to assess the socio-demographic characteristics and economic activities of ACREMA community members. Second, the impact of ACREMA community members’ activities on natural resources of the Reserve was assessed. Third, the extent of natural resource exploitation after ACREMA was evaluated. Fourth, examine the measures undertaken to minimise natural resource exploitation in the Ankasa Resource Reserve after ACREMA was introduced. Fifth, the research assessed the ACREMA community members’ willingness to support nature conservation and other alternative livelihood programmes such as tourism. Finally, the research sought to provide guidelines and recommendations for policy makers, park management and other parties interested in the implementation of any development project in the Ankasa region. The study was justified because very little has been documented about the effectiveness of this approach in promoting nature conservation in Africa. Therefore, this study could contribute to understanding of the effectiveness of community-based resource management programmes in achieving nature conservation in Ghana. In order to achieve the objectives set, the study developed a conceptual framework based on social exchange theory. Social exchange theory conceptualises human behaviour as an exchange of goods and services, both tangible and intangible, and based on rewards for services rendered. The study combined both quantitative and qualitative research techniques. Hence, the main modes of data capture were survey, focus group interviews and in-depth interview. While quantitative data was analysed using SPSS version 14, qualitative data obtained were transcribed and analysed according to emerging themes. The results showed that natural resource exploitation declined following the introduction of ACREMA. This was as a result of the more effective collaboration and partnership developed between park management and local community members. Where exploitation existed, the study showed that this was primarily due to poverty and a lack of alternative resources. Secondly, the research demonstrated that ACREMA community members were willing to support nature conservation and as a result have undertaken several measures to minimise natural resource exploitation within the Ankasa region. The high level of enthusiasm to support nature conservation and tourism development was largely attributed to benefits already received for undertaken conservation measures as well as benefits perceived to result from the development of tourism in the future. Due to lack of alternative livelihoods, household heads also expressed interest in providing tourism-related services such as accommodation, catering services, working as drivers and tour guides if and when tourism becomes available in the region. This case study confirms that community-based natural resource management has been successful in achieving nature conservation and natural resource management in the Ankasa Resource Reserve and area. The study also provided several policy implications and pointed out areas for further study.

Over the past decade, Persian Gulf countries witnessed an increase in tourism development and the number of international tourists. Though tourism development plays an important role in enhancing economies, tourism development may conflict with the region's conservative traditions and culture. The purpose of this research is to identify the attitudes and perceptions of residents in the State of Qatar towards the impacts of tourism development by: 1) applying Ap & Crompton's (1998) Index of Tourism Impacts (ITI): measuring the physical/ecological/social or cultural environments, and the residents' acceptance of visitors, 2) by identifying resident attitudes as expressed on Qatari-based social networks, and 3) through personal observation of resident attitudes. Respondents were selected using a convenience sampling technique to complete a survey instrument. Non-intrusive personal observation was also carried out to observe the nature of host-guest interactions at local tourist areas. Material regarding resident attitudes towards tourism development published through local media and forums on local social networks were collected. Descriptive statistics, factor analysis, and independent t-tests were used to describe data and to better understand resident attitudes towards the ITI dimensions. Content analysis was used to analyze forum entries, and field note extracts of personal observations were also used to present observed behaviours of residents. Survey findings reveal that resident attitudes differed according to respondents' age, length of residence, and ethnicity, particularly with respect to perceptions of change in local services and natural environment. The content analysis of forums revealed mixed feelings by residents (primary expatriates) towards tourism development. An attitude typology was derived from resident attitudes expressed through forum entries. Attitudes ranged from “denying tourism's existence” to “encouraging tourism”. Field observation of behaviours also revealed mixed attitudes towards the presence and behaviours of tourists, where residents either “accepted tourism” or “disapproved tourism”. Results suggested further research be carried out in testing the attitude typology in countries within the same region, and to modify the belief scale items and dimensions.

Sexual minorities experience more stress than the general population, which contributes to negative mental and physical health outcomes. This minority stress is a result living and working in social environments that do not accept homosexuality. In an attempt to avoid stressful situations, some sexual minorities try to conceal their sexual identity to various degrees in their everyday lives; however, this behaviour causes additional distress and becomes an even greater barrier to one’s well-being. One way to manage this stress is to participate in recreational activities in the company of other sexual minorities. In this way, leisure travel can be used as a coping mechanism for minority stress. The findings of this study bridge a gap between research on travel motivation, concealable stigma and stress coping. The aim of this study is not simply to list the travel motivations (such as escape, relaxation and socializing), but rather to uncover the meanings behind these motivations.

Cultural clusters with an agglomeration of heritage and historic assets represent national or local history, culture and tradition. Hence, they often become distinctive urban tourism resources supplying multifunctional places for tourists to visit and enjoy. However, the designation of a cultural district by government is not merely a strategy for the preservation of cultural assets and tourism development because a variety of stakeholders, with divergent goals and objectives, are usually involved in the process of converting cultural resources into marketable products. The number of tourists to Insadong, a representative traditional cultural district in Seoul, Korea, has increased rapidly in the last decades with many issues and problems. Insadong is a place where Koreans and foreigners alike experience Korean tradition and it is a unique area where the atmosphere combines both the historical and modern in the centre of the city. The area is also multi-functional, offering a mix of history, entertainment, cuisine, shopping etc. for a mixed clientele. This area has a long history as a cultural business district which was organically generated, but numerous issues and changes have occurred in relation to the commercial development and policy of government. Since this area gained fame as a tourism destination after it was designated as a cultural district, it also encountered problems like rising rental fees, change of space use, modifications in the items for sale, and destruction of small traditional art-related shops, which created the traditional atmosphere. This study examined the policies of the public sector and the role of the private sector in the development of Insadong through examining the government’s assessment and perspectives, the NGO’s perspectives and the entrepreneurs’ situation and expectations for business. Through analyzing crucial events, NGO’s activity, and the initiation of government policies, my research reveals dramatic change under the impact of tourism and government policies, as well as recent problems that have occurred at the cultural district. This study also examined aspects of heritage tourism in an evolving culture cluster in a major city. To the author’s knowledge, this type of research has not been undertaken previously in Korea and is rare in Asia. However, it is difficult to generalize from a case study. Thus, there is a need to undertake similar studies elsewhere to determine if what has been observed in Insadong is unique or if it is an example of a phenomenon that can be observed in other places.

Saudi Arabia is the world's leading oil producer and exporter. The economy in the country is almost totally dependent on oil. Tourism is one of the sectors which received more attention in the last few years after the establishment of the High Commission for Tourism and Antiques in 2000. The Commission's main purpose is to develop, promote and enhance the tourism sector, particularly the domestic tourism sector, to be one of the important sectors in economy. The main purpose of this research is to identify motivations and values for Saudi citizens to travel domestically and to measure their satisfaction on the services they are provided with when they travel within the country. Maslow's Motives Modal (1998) and Rokeach Value Survey (1973) are applied in the study. Motivations are examined by understanding the 'push' and 'pull' factors and these concepts have been used in many studies. The idea behind these concepts is that people travel because they are pushed by their own internal forces and pulled by external forces of the destination attributes. The study was conducted in the city of Medina and Jeddah in Saudi Arabia and 140 questionnaires were obtained, 77 in Medina and 63 in Jeddah. Respondents were selected using a convenience sample through a snowball technique among females and families and a convenience and purposive sample among males at places such as coffee shops and restaurants. Obtained data were analyzed using SPSS. The findings indicated that there are eight push motivations for Saudi domestic tourists including (Relaxation, Spirituality, Family, Cultural, Activity, Knowledge, Loyalty and Economic) and five pull factors including (Religious, Safety, Entertainment, Luxury and Local culture). The study showed that the push factor of Relaxation and the pull factor of Religion are the most important factors as perceived by Saudis. It was also revealed that Saudi domestic tourists have high level of satisfaction on the services they are provided with when they travel domestically. The study suggested further research to be carried out across the Muslim and Arab world in order to explore more travel motivations and values dimensions for people in this region.

Culture has been demonstrated in the literature to have an effect on tourism behavior, including the way that tourists perceive their travel experience; different cultures often hold different values (LeBlanc, 2004 & Sussman and Rashcovsky, 1997). Thus, understanding visitors’ values in comparison to those of the host destination may alter how tourism businesses should relate to tourists, how a tourist may perceive their experience, as well as a tourist’s motivation to travel to a destination (Devesa, Laguna & Palacios, 2010). The combination of heritage and tourism, specifically the UNESCO world heritage site designation, has had a significant impact on tourist motivation as well through the prestige that the designation presents (Parks Canada, 2009). Current research lacks a focus on the individual in relation to the UNESCO world heritage site designation (Marcotte & Bourdeau, 2006). There is also a lack of research with a Canadian focus as well as comparisons amongst cultures (Kay, 2009). Although there has been some focus on Canada, the demographics have been skewed toward English speaking individuals; a lack of demographic information and data concerning native tongue has been collected (Gibson, McKelvie & DE MAN, 2008). The current study will take a Canadian focus by situating the research within Canada, specifically the UNESCO world heritage site of Quebec City, and compare the Anglophone and Francophone cultures. Anglophone and Francophone tourists are defined in this study as “people whose mother tongue is French (Francophone) or English (Anglophones)” (Gibson et al., 2008, p. 137). This study uses a questionnaire; which combines the questionnaires found in Lee, Lee and Wicks (2004) and Kozak (2001), in order to collect data on tourist travel motivations and satisfaction. The survey was conducted during October 2011, and involved the researcher travelling to different tourist sites, such as the Citadel and Le Musee de la Civilisation. The final data set consisted of 375 cases, and an effective response rate of 443. The objectives of this study were: 1.To examine the motivational differences between Canadian Anglophone and Francophone visitors. 2.To examine whether there are cultural differences in the travel needs of Francophone and Anglophone travelers.3.To examine whether tourism sites and businesses in Quebec City are meeting the needs and desires of tourists. To accomplish these objectives, the following research questions were asked: 1. Why do people visit heritage sites? Specifically, what motivates people to visit heritage sites? 2. Do Canadian Anglophone and Francophone cultures have different motivations for travelling? Sub-questions could include: in general, do different cultures have different motivations for travelling? For example, tourists may aim to connecting with their ancestral roots and culture. 3. Are Anglophone and Francophone tourists satisfied by their travel experience to Quebec City? In particular, are there differences in satisfaction levels between Anglophone and Francophone tourists? The computer program SPSS (version 19) was used to conduct statistical tests on, and interpret, the data that was collected. Independent samples t-tests, one-way ANOVAs,Two-way ANOVAs and frequencies, modes and medians were performed in order to reach the research objectives and answer the research questions. This study provides insight into the travel motivations and satisfaction levels of Anglophone, Francophone, and bilingual visitors to Quebec City. The main implications of this study concern marketing, interpretation of sites, and service provision. The findings of this study present conflicting results surrounding the influence of family and culture on travel motivations of tourists. However, the findings of this study suggest that gender has a strong influence on tourist motivation, and marketing efforts should be targeting females as they were more significantly affected by the motivations examined in this study. There are also implications related to interpretation as there were significant differences found between Anglophone and Francophone participants on the motivation factor ‘cultural exploration experiences offered’. Finally there are implications surrounding service provision as the findings suggest that activities may be more geared towards the Anglophone travelers. This study will expand on these implications further.