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Turistbyråns digitala möte med besökaren / The tourist office´s digital meeting with the visitorOlsson, Jonas, Lundberg, Matilda, Larsson, Anders January 2017 (has links)
I Sverige förekommer turistbyråer på de flesta platser där det finns turism och den här studien undersöker digitaliseringen av turistbyråer. Den här studien berör frågor som i vilken utsträckning som turistbyråerna har digitaliserat sin verksamhet, vilka orsakerna är till turistbyråernas digitalisering och vilka potentiella effekter digitalisering leder till för verksamheten och dess framtid. Den teoretiska utgångspunkten bygger på forskning kring övergången från ett industrisamhälle till ett informationssamhälle, besöksnäringens beroende av digital utveckling och besökarnas krav på digitala tjänster och produkter. Studien har en kvantitativ metod i form av en enkätundersökning som distribuerades till alla auktoriserade turistbyråer i Sverige. Syftet med enkäten var att undersöka varför och i vilken utsträckning turistbyråerna har digitaliserat sin verksamhet samt vilka digitala planer dem har för framtiden. Studien resulterade i att orsakerna bakom digitaliseringen är att de följer samhällsutvecklingen och att konsumentbeteendet har förändrats vilket gör att besökaren kräver mer lättillgänglig information. Samtliga turistbyråer som deltog i enkäten använder sig av någon typ av digital kanal och majoriteten av dem planerar att utöka sin digitalisering. Respondenterna har både positiv och negativ inställning till digitaliseringen och majoriteten tror inte att en fullständig avveckling av det fysiska besökscentret är rätt väg att gå. Vikten av det fysiska och personliga mötet lyfts av både respondenterna och teorierna. / In Sweden tourist offices are found in most places where there is tourism and this following bachelor thesis is about digitization of tourist offices. The thesis will examine tourist office´s extent of digitized activities, underlying causes behind the digitalization of tourist offices and what potential effects digitalization will lead to for these organizations and their future. The theoretical starting point is based on research on the transition from an industrial society to an information society, the dependency of the tourism industry on digital development and consumer demand for digital services and products. A quantitative method is used in the form of a survey that was distributed to all authorized tourist offices in Sweden. The purpose of the survey was to investigate why and to what extent the tourist offices have digitized their business and what plans they have for digitalization in the future. The research showed that the underlying reasons behind digitization are that they want to follow the societal development, the consumer has changed their behavior and the visitors are requiring more accessible information. Every tourism office in Sweden that took part in the survey is using some kind of digital channel and the majority of them are planning to expand their digitalization. Respondents have both positive and negative attitudes towards digitization and the majority does not think that a complete discontinuation of the physical visitor center is the right way to go. The importance of the personal and physical meeting is highlighted by both respondents and theories.
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ARCHEOLOGICKÉ MUZEUM - PŘESTAVBA AREÁLU HRADIŠTĚ SV.HYPPOLITA VE ZNOJMĚ / THE ARCHEOLOGICAL MUSEUM - REBUILDING OF ST.HYPPOLITS AREAL IN ZNOJMOPomykalová, Andrea January 2014 (has links)
This thesis presents the use of the uppermost place in Znojmo - Hradište . The objective was to create a center of archeology at the heart of Hradiště with connection to cycling and walking routes , but also attract visitors and revive the whole Znojmo. Archeological museum needs three functions ( research, culture , recreation) that complement each other . The main gist of the division is the fact that cultural are is created by research but used by recreational areas. There are designed three buildings , each of which has a different function. In account is the historic environment and the overall concept of settlement. The area is designed with the aim of developing and transferring nature of philosophy from archeology to architecture. Buildings in the south notionally closed top shape and follows on shape neighboring monastery.Division into two units allow connection of streets Mašovická and Křižovnické . Schematic plan view of the southern part of the site is designed with the recreational areas in shapes inspired by human bone under a microscope. Culture uilding located in the northern part of the site follows the curvature of the final contour . By using complementary cultural remains ( foundations ) Moravian stone church , the highlighted field . Inspiration unit is based on archaeological finds ruins . The building is divided into several unequal masses, each of which performs a specific function . Trying transcript archaeological finds in architecture is also designed in detail. The proportions of wall and grassy areas before entering the cultural building is inspired by the shape and proportions of the graves that were found at the Great Moravian Slavic necropolis .
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