The purposes of the study were to: 1) identify Indian tourists' demographics and travel patterns; 2) examine Indian tourists' motivation to take the Bangkok area trip; 3) examine the level of importance of information sources; 4) identify the level of satisfaction of Indian tourists on their travel experience on the Bangkok area attributes; and 5) examine the intention to return and willingness to recommend the Bangkok area and Thailand. The findings showed that Indian tourists were motivated to visit the Bangkok area by both push and pull factors. Family and/or friends and the Internet were considered as important sources in trip decision making. Indian tourists were generally satisfied with the Bangkok area's attributes. They also showed the desire to revisit and recommend Bangkok and Thailand as travel destinations.

No / Bradford was the first city in a ¿difficult area¿ in the UK to try to capitalise on tourism. This concept was introduced by Buckley and Witt in the 1980s using Bradford as an example. The article looks at how Bradford and its tourism policies have changed since their initial success in the 1980s. Support for tourism from Local Government has fluctuated because of funding crises, uncertainty about the benefits of tourism and changing political priorities in the City. In the late 1990s, Bradford launched a new strategy to attract leisure tourists, using support from the private sector and funds from Europe. Finally, we attempt to evaluate Bradford's success in tourism over the period and relate this to the original study of difficult areas.

Submitted in partial fulfillment of the requirements for Master Degree of Technelogy: Marketing, Durban University of Technology, 2008. / The South African tourism industry is becoming an important service sector in this country, which is attracting increasing international tourists in recent years. China, as a fast developing country, will be exerting greater influence on the development of tourism worldwide over the next decade. In particular, the impact of rapid growth of China's outbound tourism market has been felt by South Africa. A feature that South Africa's tourism marketers need to understand is the different demographics of the Chinese population and their different perceptions on SouthAfrican tourism. The purpose of this study is to identify, analyze and evaluate factors that could impact positively and/or negatively on the image of South Africa as a tourist destination among prospective tourists from China. It examines the opinions and perceptions of Chinese tourists in Shanghai. The research evaluates the kinds of perceptions and attitudes held by Chinese tourists towards South African tourism. The study was conducted with the assistance of fieldworkers in Shanghai who helped the research complete all the interviews and questionnaires. Data was analysed through the Statistical Package of Social Sciences (SPSS), and findings, conclusions, and recommendations are presented. The study provides the recommendations to South African tourism organizations to take into considerationthe seriousness of Chinese tourists' understanding and perceptions towards South Africa as an emerging tourism destination as results indicate that many Chinese tourists do not quite understand South Africa and lack proper knowledge and information. Findings indicated that, although many Chinese tourists do know about South Africa as a tourist destination, they do / M

Cultural heritage tourism is the fasted growing segment of the tourism industry, because there is a trend toward an increased specialization among tourists. This is evident in the rise in the volume of tourists who seek adventure, culture, history, archaeology and interaction with local people. Specially, tourists who come to visit Malacca State are interesting in cultural heritage sites have increased recently and are expected to continue. This study attempts to investigate the relationship between cultural heritage destination attributes and tourist satisfaction, and to identify the relationship between cultural heritage destination attributes and tourist satisfaction in terms of selected tourists¡¦ demographic characteristics and travel behavior characteristics. In this study, expectancy-disconfirmation theory was used to provide a conceptual framework. The theory holds that consumers first form expectations of products or service performance prior to purchasing or use. Subsequently, purchasing and use convey to the consumer beliefs about the actual or perceived performance of the product(s) or service(s). Then the consumer will compare the perceived performance to prior expectation. Consumer satisfaction is seen as the outcome of this comparison. The study area for this study was Malacca State, Malaysia. Malacca State is a historical city centre which has been listed as UNESCO World Heritage Site since 7 July 2008. Malacca has adopted as its slogan, ¡§Visiting Malacca Means Visiting Malaysia¡¨, because Malacca have developed over 500 years of trading and cultural exchanged between east and west in the straits of Malacca. Besides that, Malacca also demonstrates the early stages of history originating in the 15th century Malay Sultanate, Portuguese, and Dutch periods beginning in the represents the British era from the end of the 18th century. Furthermore, in year 2009, total of 8.9 million tourists has visited Malacca. It increased about 1.7 million tourists flowing in compared year 2008. The data of this study were collected from the on-site survey method. The sample population for this study was composed of tourists, who visited Malacca State in May, 2010. The survey was conducted at two sites in the cultural heritage sites of Malacca State. Out of 150 questionnaires, 115 were usable. Therefore, the data from 115 respondents were analyzed in this study. A few of appropriate statistical analyses such as frequencies, descriptive, factor analysis, linear regressions analysis, Analysis of Variance (ANOVA), and Analysis of Covariance (ANCOVA) were used according to respective objectives and descriptors. The factor analysis was conducted to create correlated variable composited from the original 23 attributes. Using factor analysis, 23 analysis attributes resulted to three dimensions: General Tour Attraction, Culture and Heritage Attraction, and Differentiate and Amenity Attraction. These three factors then were related with overall satisfaction. The linear regression analysis revealed that was relationship between cultural heritage destination attributes and tourists¡¦ overall satisfaction. ANOVA showed that there was significant difference between derived factor in relation to gender, age, education, country of origin, household income, past experience to cultural heritage sites, length of stay, and information selected, such as internet, newspaper, holiday exhibition, brochure or travel magazine or guidebook, and local or town trail among the demographic and behavior characteristics. The lastly, ANCOVA showed that origin of country, household income per year, and decision time of the control variables controlled the relationship between the overall satisfaction of tourists and derived factors. According to the results of this study, origin of country and household income controlled the relationship between the overall satisfaction of tourists and derived Factor 3 (Differentiate and Amenity Attraction) and time planning showed significant in relationship between the overall satisfaction of tourist of tourists and derived Factor 2 (Cultural and Heritage Attraction). Based on the results several recommendations can be made to improve and increase tourists¡¦ satisfaction of the cultural heritage tourism in Malacca State, such as comprehending what tourists seek at cultural heritage attractions will help tourism marketers better understand their customers. Through this study, planners or marketers can identify which attributes satisfy the tourist who visit cultural heritage destinations will help tourism planners develop appropriate strategies to attract their customers and serve them effectively. Besides that, it allow planners or marketers knowing who the satisfied tourists are may help reduce marketing costs and maintain cultural heritage destinations¡¦ sustainability.

No description available.

No description available.

This dissertation is aimed at analyzing and discussing the perception of the local people of Chiang Mai towards tourism. Tourism in Thailand and its importance to the country is illustrated in the first chapter. The current position of Tourism in Thailand is indicated in the second chapter with tourism statistics and major trends shown between 1985-1995. This chapter also reviewed the importance of tourism within the Thai economy. The third chapter elaborated some of the major issues in Thai tourism with special attention to economic, environmental and sociocultural issues, as well as the related problems. In chapter 5 anticipated advantages and observed disadvantages in local community involvement in tourism in Chiang Mai are elaborated. Chapter 5 explains the research methodology followed by study results in chapter 6. Chapter 7 concluded the study's hypothesis as well as the objectives of this research. The implications from field - work and the policy issues are also noted. The conclusions from the study investigating the inner city of Chiang Mai residents' perceptions toward tourism development in the areas of arts and culture ; environmental circumstances ; employment ; infrastructure development and social problems revealed that on one side, there was a high degree of agreement among the respondents with regards to economic gain and employment created by tourism. Infrastructure development was also viewed positively by the respondents. On the other side, tourism was perceived as the cause of the environmental degradation and social problems. It is hoped that this study will serve as a source of reference and a guideline to be used by both private and public sectors in considering perception of local Chiang Mai people to tourism. The author has drawn articles from a variety of sources, including tourism journals, local newspapers and magazines. Field-work in the form of the samples were systematically chosen from the inner city of Chiang Mai to guarantee the outcome from the specified area of study.

Hospitality industry has a long history of providing accommodation along with recreation facilities. Resorts are a more recent phenomenon in offering similar services. The similarity stops there as the people who use resorts have different expectations and motives to be there. While hotels are mainly used by the business people and are busier during the weekdays, resorts are generally used for vacation and rest and are busy during holiday season. The difference in the clientele's motivations makes it difficult for the resort marketers to effectively position and market the property to the right segment. There have been many studies done primarily on hotel clients, while resorts have largely been neglected. This study is the first step in evaluating the level of contribution beliefs and past experiences make when Australian tourists decide on their resort accommodation purchase. To achieve this aim the Australian resort market was segmented and then every segment was tested on the model developed for the study. In this study, 412 people responded by filling out the questionnaires that were put in their rooms, by the participating resorts they were staying in. The study targeted all states and Territories of Australia. Every possible precaution was taken to maintain the anonymity of the respondents and the participating resorts to avoid compromising their financial interests. The study found four segments of resort tourists. They were named active conventionalists, young conservatives, elite regulars and veterans. The role of beliefs and past experience in purchase decision was found to be of varying degrees amongst the segments. It was also found that benefit beliefs had the bigger role in resort accommodation selection compared to normative beliefs. Control beliefs had the least role in the formation of the purchase behaviour. It was also found that while the Theory of Planned Behaviour was incapable of predicting resort accommodation purchase behaviour on its own, the addition of past behaviour to the mix increased the predictability perceptibly. The main limitation of the research was that the researcher and the respondents were far removed from each other. It is recommended that in future studies; there must be a provision for qualitative data to complement the quantitative approach. Besides this, there are many more important recommendations made relating to design and application of the questionnaire for future studies. The study also stresses that similar studies should be conducted, preferably on longitudinal basis to confirm or reject the findings of the present study. The present study contributed to the body of knowledge by providing a theoretical framework and suggesting a resort accommodation purchase predictability model incorporating beliefs and past experience of resort tourists. It also provided resort marketing planners with practical recommendations and implications in terms of attracting the right clients to their resorts as well as how to position their resorts for the intended market segment to get the best returns on their investment in marketing.

The Chinese tourists market has become the 4th largest inbound market for New Zealand in 2007; it also ranks 6th in terms of expenditure. Chinese visitors spent a total of NZ $352 million to the year December 2006, an average of NZ $3,340 per person (Ministry of Tourism, 2006). The latest statistics released from New Zealand Tourism Research Council show that 122,045 Chinese visited New Zealand by the year ended January 2008. These crucial statistics – market size, length of stay and average spend – indicate the necessity for the New Zealand tourism industry to understand and provide for Chinese expectations and requirements. Auckland is New Zealand's key gateway, and it is vital that Auckland provides a first good impression for the rest of country. Chinese travellers visit New Zealand with great desire and expectations of experiencing an exotic land. They expect Auckland, as the biggest city in New Zealand, to provide them with a memorable city experience in a developed country. The purpose of this research is to study Chinese tourists' expectations and travel experiences, with a particular focus on investigating whether Auckland can provide suitable services and experiences which match their requirements and expectations. The research will build on the study by Bull (1991) and Ryan (1995), which looked at supply demand relationships and at the tourism industry attempts to balance the supply with the actual demands. It will also build on work by Zhao (2006) and Qu (2006) which explored the dimensions of Chinese demand and distribution channel factors at both origin and destination. The goal is to establish which factors are adequate or inadequate. A synthesis of the demand supply situation will enable the development of recommendations. It is envisage that these recommendations could be adopted by local government and the tourism industry, either as actions or as improvements to policy. With regards to the purpose of this research, a qualitative method was decided as the most relevant approach. Qualitative methods are useful for revealing and understanding what lies are behind any phenomenon about which little is known. Grounded theory is a qualitative research method that was developed for the purpose of studying a social phenomenon, and to generate a theory relating to a particular situation (Strauss & Corbin, 1994). The historical bases of the grounded theory approach matches the aim of this research, namely to reveal the relationships between tourists and the tourism industry and to gain a better understanding of Chinese tourists' expectation and satisfaction, and the level of the service which the Auckland tourism industry provides to Chinese travellers needs to match the Chinese market and requirements of travellers. The interviews were conducted with both Chinese travellers and the Auckland tourism industry, including hotel managers, restaurant managers, gift/souvenirs shop assistants, tour guides, and so on. The research shows Auckland is not ready for Chinese market yet. This result comes from three aspects: firstly, most Chinese tourists do not have clear requirements or expectations of Auckland before they come to New Zealand. This is mainly because of the limited promotional materials available in China about Auckland. Secondly, Chinese tourists do not have many opportunities to get to know Auckland's attractions and activities after they arrive in Auckland. Auckland city is New Zealand's most popular urban tourism destination in terms of population and gateway function provides tourism facilities and services to Chinese tourists. However, the findings highlighted most Chinese tourists found Auckland's tourism attractions to be unattractive to them due to the language barrier and itinerary issues. Thirdly, the research also found Chinese tourists have been driven away due to lack of hotel accommodations in Auckland, especially in the shoulder or high seasons. Auckland's accommodation facilities are facing a challenge. The increasing domestic and international visitors' numbers and insufficient hotel accommodations will be the major problem for Auckland for the next decade. Most of the Chinese tourists who were interviewed expressed their hope of knowing more about Auckland, however, these hopes will go unrealised until the city provides better attractions and more services for them.

The liberalization of cross Strait tourism not only is essential to mere financial benefit, but also will drive the political movement and economical strategy. The development of tourism policy is at the same time affecting the momentum of interflow in the private sector across the Strait. In coordination with the ¡§Tourist Doubling Program¡¨, the Ministry of Interior has revised the policy on ¡§Regulations Governing the Permission for Mainland Personnel to Come to Taiwan for Tourism Activities,¡¨ which called off the ¡§Group-in, Group-out¡¨ rule for Category III Mainland tourists . This means Mainland Chinese who stays overseas could travel to Taiwan even alone. Deregulating this rule is considered to be effective in promoting cross Strait tourism and cultural exchange. ¡§Complete Liberalization the Visits by Mainland Tourists to Taiwan,¡¨ is a determined government policy and could be seen as the prelude of ¡§Three Links (links in mail, transportation and trading).¡¨ Taiwan travel agencies are anticipating eagerly on Taiwan government¡¦s liberalization of Category I Mainland tourists through political negotiation after the admission of Category II and III tourists to visit Taiwan since January 2002. This research reveals the problems which might arise from the ¡§Complete Liberalization the Visits by Mainland Tourists to Taiwan,¡¨ and the ways both government and tourism industry would take to solve these problems. This research acknowledges that supporting measures for the ¡§Complete Liberalization the Visits by Mainland Tourists to Taiwan¡¨ should be devised. While using Mainland tourist management experiences in HK, USA and Japan as reference, this research also touches the issues of currently implemented regulation for Category II and III tourists, such as quantity entry control, prior material screening, immigration security, itinerary management, guarantee fund system, quota management, group-in/group-out, custom route arrangement, certificate identification, stowaways prevention, overstay, etc. The core objectives of this research are to share my research findings, conclusions and suggestions for the strategic planning of government and for the reference to the tourism industry, as well apply them for practical use.