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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

The Study of Internet Users' Attitudes toward Internet Advertising

Yun, Jen-Wen 02 August 2000 (has links)
none
2

The Efficacy of Brief Family Based Treatment in Changing Family Members' Attitudes Toward People with Addiction and Attitudes Toward a Relative with Addiction

Kolodny, Teresa Lynn January 2009 (has links)
The family has been described as the center or heart of societal relationships with each family member playing an integral part in that relationship (Garret & Landau, 2007; Jay & Jay, 2000). Therefore, when a family member is affected by a disease such as addiction, his or her predicament typically impacts other members of the family. When this occurs, family members may seek therapy to provide solutions. One technique that has been found to be beneficial to the entire family by providing education about the addiction is brief family-based treatment (FBT) (Jay & Jay; Johnson, 1998). Brief family-based treatment, teaches, that as family members work together, they have a much better chance of changing their own perceptions/attitudes about addiction and thereby changing the outcome for the relative with addiction.
3

The Effects of Brand-Image Congruence on Sports Websites Sponsorship

Cheng, Yung-chen 20 July 2009 (has links)
This study aimed to investigate the influence of the brand-image congruence on consumers¡¦ attitudes toward the sponsor, the advertisement, and the sports website, and it also examined the moderating effect of sports involvement. An experimental design was used to measure the attitudes of 1,063 Internet users. The results of this study showed that higher level of brand-image congruence resulted in more positive attitudes toward the sponsor, the advertisement, and the sports website, whereas the moderating effect of sports involvement was not significant. This study provides brand management implications for both sponsors and sports websites, and suggestions for future research were outlined.
4

Market Segments Based on Consumers' Attitudes Toward Luxury

Liu, Chia-Wen 06 August 2007 (has links)
In the past times, luxury had been a way for the noble to show their wealth and social status off, which belongs to behaviors of the minority. However, with the times and the cultures changing, people¡¦s viewpoints toward luxury have altered. Trading up has been a prevailing phenomenon while new luxury also has come out gradually. As long as consumers regard the products as worth through the affective facet, they will be willing to make purchases with higher prices. Though luxury has nothing with the social status anymore, the value presented by luxury has overpassed what the currency can provide. This study tried to explore consumers¡¦ attitudes toward luxury through cognitive component, affective component, and behavioral component, further, to do the segmentation of consumers based on their attitudes toward luxury. In addition, this study explored whether diverse demographic segmentation will lead to varied attitudes toward luxury, and even analyzed the relation between attitudes toward luxury and buying behaviors. This study took convenience sampling. The questionnaires comprised the paper ones and the online ones, distributed on March 11th, 2007 and completed on April 6th, 2007, while there were 518 questionnaires of validity. The study result found that the attitudes toward luxury can be divided into three categories. One was the self-presenting, another was the pro-luxury, and the other was the anti-luxury. This study found that those who have positive attitudes toward luxury will purchase luxurious products more often. Besides, age and education would have a remarkable effect on attitudes toward luxury; by contrast, gender, occupation, income, and residence failed to. Finally, this study recommended that the corporations should choose marketing strategies according to consumers¡¦ attitudes toward luxury. As for those who had negative attitudes toward luxury, the companies should avoid using ¡§luxury¡¨ to be the main point for the advertisements. The corporations had to reinforce the intrinsic value within luxurious products and the added value, and further took care of the traditional elite luxury market and the mass luxury market.
5

Karriärmorsor och velourpappor : Bedömning av föräldrar som karriärister och föräldralediga

Jern, Clara, Karlsson, Johanna January 2013 (has links)
Familjestrukturer och föräldraroller är i förändring. Stereotyper av föräldraskap har bidragit till rådande attityder där män och kvinnor i icke traditionella familjestrukturer bedöms mindre fördelaktigt (Brescoll & Uhlmann, 2005). Studiens syfte var att se om attityder påverkas av huruvida föräldern är karriärist eller föräldraledig samt man eller kvinna. En pilotstudie genomfördes för att generera egenskaper för föräldraskap och bestod av 30 deltagare. I huvudstudien deltog 115 personer, varav 69 kvinnor och 46 män. En egenkonstruerad enkät användes där deltagarna fick bedöma bra respektive dåligt föräldraskap utifrån en fiktiv fallbeskrivning. Enkäten bestod även av The Ambivalent Sexism Inventory som avser att mäta sexism (Glick & Fiske, 1996). Resultatet visade att både män och kvinnor bedöms som bättre föräldrar då de är föräldralediga. Fientlig sexism hade samband med uppfattning av mäns bra föräldraskap samt kvinnors dåliga föräldraskap. Resultaten stämmer till stor del överens med tidigare forskning om traditionella samt icke traditionella familjestrukturer.
6

Consumer behavior of Thai People Toward Hotel Reservation Online

soponprapapon, varanya, Chatchotitham, Tachchaya January 2010 (has links)
No description available.
7

Questioning the Meaning of Authenticity in Martin Heidegger's Being and Time

Liwinski, Thomas 2011 August 1900 (has links)
The purpose of this thesis is to clarify the meaning of authenticity in Martin Heidegger's Being and Time. This is done first by situating the meaning of authenticity within the project as a whole, second through an exegesis of key parts of the text, and third, through an evaluation of certain scholarly commentaries. The ultimate aim is to argue against an interpretation of authenticity that carries an overly subjectivistic-individualistic connotation. The second chapter seeks to provide the necessary context for the meaning of authenticity within the project of Being and Time as a whole. The goal is to make transparent the situation that Heidegger finds himself in when he conceives of the necessity for the concept of authenticity. Towards this end, it is necessary to highlight those commitments to phenomenology and hermeneutics that informs Heidegger's effort. The third chapter first introduces the various characterizations of authenticity that Heidegger offers in Being and Time and the problematic meaning they suggest. Subsequently, the third chapter aims at creating a context for the meaning of those characterizations through an exegesis of the existentials of every existentiell disclosure of Dasein's being-in-the-world. By examining what it means for Dasein to be in the world in general, the goal is to narrow the scope of what authenticity can and cannot mean. The fourth chapter surveys certain commentaries on authenticity that argue in favor of a subjectivistic-individualistic emphasis for the meaning of authenticity. The goal is to isolate the key points in Being and Time that are used in support of these interpretations, and subsequently to use the frameworks created in Chapters II and III to articulate why such commentaries are incorrect. Finally, Chapter IV gestures towards the right meaning of those descriptions of authenticity that carry a subjectivistic-individualistic connotation in order to place them in the right context. The thesis concludes by suggesting that a non subjectivistic-individualistic interpretation fits more holistically with the other social-historical parts of the text, and that a subjectivistic-individualistic interpretation remains within the provenance of the kind of metaphysics that Heidegger wishes to distance himself from.
8

Computer-Assisted Instruction in an Urban School Setting: Fifth-Grade Teachers’ Perceptions and Students' Attitudes Toward Science

Howell, Leanne 2010 December 1900 (has links)
The purpose of this dissertation study was to investigate a specific computer-assisted instructional software, Study Hall 101, in fifth-grade science. The study was conducted on an urban, elementary school campus in a northeastern school district in Texas. A mixed-methods approach was utilized in an attempt to understand two teachers’ perceptions about its use in fifth-grade science and evaluate its impact on fifth-grade students’ attitudes toward science. The first inquiry employed a qualitative research design in an attempt to understand teachers’ perceptions towards the use of Study Hall 101. Data collection methods used in this study included interviews, focus groups, and electronic-mail (e-mail) responses to open-ended sentence stems. Four favorable themes emerged from teachers’ responses: (1) students' attitudes toward science, (2) students’ participation in science class discussions, (3) content individualization, and (4) students’ engagement. Teachers’ frustrations also emerged into themes: (1) time constraints, (2) technology glitches, and (3) specific design elements. The second inquiry employed a quantitative research design in an attempt to investigate the impact of Study Hall 101 on seventy fifth-grade students’ attitudes toward science after an eight-week period. The Modified Attitudes Toward Science Inventory (mATSI) was used for data collection and was administered to students on two occasions, before and after treatment. Results indicated no statistically significant change in fifth-grade students’ overall attitudes toward science as a result of its use; however, two statistically significant findings did occur when data were analyzed across attribute variables of gender, ethnicity, and economic status, as well as specific domains within the mATSI. First, the use of Study Hall 101 was associated with males’ and females’ attitudes in opposite ways in regard to one domain of the mATSI: self-concept toward science. Second, students in the control group experienced a decline in another attitude domain of the mATSI: desire to do science. The results of this study contribute to the field of K-12 education as we search for effective educational tools to reach diverse student populations. This study concludes that teachers’ perceptions of this software are favorable and that its use in fifth-grade science should be considered as a tool to engage students in their own learning process.
9

A study of scientific story integrated in science science curriculum

Wang, Yuh-Chao 07 August 2003 (has links)
The objective of this research is to discuss the scientific story intergrated in science curriculum about the students¡¦ attitude towards science and conceptions of the nature of science . This research made use of the Static-group comparison design method for use in quasi-experimental research. The first step was to collect the related scientific background and a scientists¡¦ information, and then create a fictitious story according to the situation in an experimental teaching process, and finally issue a questionnaire in order to understand the students¡¦ experience and conviction. Our research samples were 4 grade 5 classes from a school in Kaohsiung, selected as our test group. Our control groups were 5 classes chosen from another school in Kaohsiung City. We made use of both quantitative and qualitative analysis to collect the data and analyze the information, and the research included the original Questionnaire on the nature of science, Questionnaire on learning science, and an interview information sheet. The questionnaire on the nature of science was analyzed using descriptive statistics and the t-test to obtain a quantitative analysis. The questionnaire on learning science uses percentiles and inductive analysis to obtain a quantitative analysis, with an interview providing qualitative information. The research results indicated that the students enjoyed the fictitious story curriculum, and especially enjoyed hearing about the scientists¡¦ background, as the students believed the stories could assist them in their learning. The students¡¦ attitudes were found to be positive, as the stories were thought to assist them in their learning. Thus, the students were highly interested in the curriculum, though the attitude towards the image of the scientists was not as positive, as was their attitude towards science career planning. On the point of the nature of science, students in the test group were modern minded, and the test group achieved more than the control group. On the quantity and quality of the students¡¦ knowledge, there were significant differences between the test group and the control group. Therefore, the recommendation of this research is that teachers, if interested in this teaching approach, should attempt to collect information on the scientists and their backgrounds. Also, the history of science should be taught to training teachers during their teaching training program. This will assist the teacher in becoming an effective aid towards the students learning of science.
10

Propriedades psicométricas da Escala de Atitudes sobre o Amor (LAS) em universitários peruanos

Paula C. Lascurain Wais, Lavandera Liria, María Claudia, Manzanares Medina, Eduardo 05 1900 (has links)
The aim of this article was to analyze the construct validity and reliability of the Love Attitude Scale (LAS, Hendrick & Hendrick, 1986). The sample consisted of 381 undergraduate students (61.7 % of them women) between the ages of 17 and 25 years old. The LAS and the I- PANAS - SF (adapted by Gargurevich, 2010) that evaluates positive and negative affect were applied. The exploratory factor analysis resulted in six factors (Eros, Ludus, Storge, Pragma, Mania and Ágape), that explained 47.87 % of the total variance. The correlations between the score of Eros and Pragma styles and positive affect were positive and significant; while Manía and Ludus styles had positive and significant relationships with negative affect. Reliability by the method of internal consistency of the six factors found was from .62 to .85; while the stability coefficients for test- retest method were .44 to .77. These results allow concluding that the LAS and their scores are valid and reliable to measure attitudes toward love in the college population of Lima. / El objetivo de este estudio fue analizar la validez de constructo y la fiabilidad de la Escala de Actitudes sobre el Amor (Love Attitudes Scale [LAS]) de Hendrick & Hendrick (1986). La muestra estuvo compuesta por 381 estudiantes universitarios de Lima, Perú, (61.7 % mujeres) de entre 17 y 25 años de edad. Aparte del LAS, se aplicó el I-PANAS-SF adaptado por Gargurevich (2010), el cual evalúa el afecto positivo y negativo. Como resultados, el análisis factorial exploratorio del LAS arrojó una solución de seis factores (Eros, Ludus, Storge, Pragma, Manía y Ágape) que explicaron el 47.87 % de la varianza total. Las correlaciones entre las puntuaciones de los estilos Eros y Pragma y el afecto positivo fueron positivas y significativas; mientras que los estilos Manía y Ludus tuvieron correlaciones positivas y significativas con el afecto negativo. Utilizando el método de consistencia interna, la fiabilidad de los seis factores encontrados fue de .62 a .85; mientras que con el método testretest, los coeficientes de estabilidad fueron de .44 a .77. Estos resultados permiten concluir que el LAS y sus puntuaciones son una medida válida y fiable para medir las actitudes hacia el amor en la población de universitarios de Lima, Perú.

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