The purpose of this research was to examine the relationship between music and the sexualization of women. The study focused on 450 participants, both male and female, belonging to various ethnic backgrounds, ages 18 and up. It was hypothesized that a participant’s exposure to sexually suggestive music would impact their views of women. Specifically, exposure to sexual explicit or suggestive music would relate to more sexist views towards women. Results indicated that there were relationships between music and the sexualization of women. The breakdown of each genre of music and the different measures proved to be surprising, as some genres had a very strong correlation, while others had none at all. Overall, the results supported the idea that media, specifically music, does certainly have an impact on listeners and viewers. This supports most previous research, and disproves the very few studies that suggest otherwise.

The purposes of this study were to assess the effect of the initial and exiting attitudes toward mathematics and academic outcomes of students placed in the Developmental Mathematics Basic Arithmetic course at a community college in Maryland. Major research questions included were: (1) What is the difference, if any, between the pretest and posttest attitudes toward mathematics of students placed in Basic Arithmetic as measured by the Aiken Mathematics Attitude Survey? (2) What is the effect, if any, of the placement test for students enrolled in Basic Arithmetic on the final exam score, attitude pretest scores, and attitude change scores? (3) What is the difference between the achievers and nonachievers in Basic Arithmetic as measured by the Aiken Attitude Towards Mathematics Survey? (4) What is the difference between the achievers and nonachievers in Basic Arithmetic based on the demographic variables of age, gender, and ethnicity? The population consisted of 329 students placed in the developmental course DVM001 Basic Arithmetic. Data were collected by utilizing the Lewis R. Aiken Attitude Toward Mathematics Survey and the admissions and registration data. The analysis of variance and the Paired Samples Test were used to obtain the comparative and correlation analysis. Chi Square was utilized to determine the relationship between the final grade and the demographic variables. The results revealed: (a) No significant differences between the pretest and posttest attitudes toward mathematics; (b) The posttest shows a gain of 1.70 percent in the attitudes towards mathematics; (c) Attitude change based on gender showed a gain in the female score only; (d) Achievers and nonachievers have the same attitude towards mathematics; (e) There were statistically significant differences between the placement score and the final exam score, and (f) The demographic variables of age and gender were related to the final exam score. / Ed. D.

Teaching mathematics is now gaining more importance, as the new elementary mathematics school curriculum has been adapted to Turkish Educational System. One of the main goals of the curriculum reform is to increase elementary school students&rsquo / problem solving abilities in mathematics (Ko&ccedil / , ISiksal &amp / Bulut / 2007). In this study, the aim is to investigate the change in sixth grade students&rsquo / problem solving abilities, attitude towards problem solving and attitude toward mathematics after mathematics instruction based on Polya&rsquo / s problem solving steps. The sample of this study consisted of 53 sixth grade students from an elementary school in Istanbul. The participants consist of a class selected conveniently among all the sixth grade classes in the school. In these selected classes, mathematical problems are solved according to the Polya&rsquo / s problem solving steps by following different problem solution techniques during the semester.At the end of this study, the three main results were found: 1) Instruction based on Polya&rsquo / s step has significantly affected students&rsquo / problem solving abilities in a positive way, 2) students&rsquo / attitudes towards problem solving has changed in a positive way, 3) students&rsquo / attitudes towards mathematics is enhanced by the instruction based on Polya&rsquo / s problem solving steps.

Downstream fuel retailing among the major players in South Africa is highly competitive, and further compounded by the emergence of new players and changing customer orientation under the current price regulation environment. Marketing of fuel by way of expanding geographical coverage and the distribution network is no longer sustainable. Advertising benefits fuel companies by communicating their value proposition for brand differentiation, swaying consumer perception of fuel as a low involvement commodity with no difference in quality, and ultimately influencing their attitudes and behaviour. Fuel companies can take advantage of the advertising elements that have direct bearing – and are within their control – to make impactful advertisements to attract customers. Thus, this study investigates the influence of advertising controllable elements – namely, source and message – on attitude towards the advertisement, as well as attitude towards the brand and subsequently on purchase intention. A sample of 201 respondents was selected using convenience sampling method. The data was collected using an online self-administered questionnaire. Data analysis was performed using the Statistical Package for Social Sciences (SPSS) version 26.0. The relationship between the independent and the dependent variables was then examined using Structural Equation Modelling (SEM) with Analysis of Moment Structures (AMOS) version 26.0. The study findings established that attitude towards the advertisement is positively and significantly influenced by source credibility, source likeability and emotional message. Rational message has a positive impact on attitude towards the advertisement, albeit insignificant. Meanwhile, only source credibility and rational message have positive significant effects on attitude towards the brand. The impact of source likeability on brand attitude although positive, is not significant. Contrariwise, emotional message has neither influence nor significant effect on attitude towards the brand. Moreover, the study findings showed that while attitude towards the advertisement positively influences brand attitude, it does not influence purchase intention. The purchase intention for fuel is nonetheless influenced by attitude towards the brand. This study offers useful insights that can be used to create an impactful fuel advertisement, leveraging on source attributes and message appeals to influence consumers' attitudinal as well as behavioural intention.

Candidates’ attitudes towards various personnel selection methods get attention of organizational and work psychology specialists because of various reasons. The most important reason is that individuals’ attitudes towards personnel selection methods influence their latter behavior. Although there is a substantial amount of studies carried out in different countries, there is no data from Lithuanian and Swedish samples. The aim of current study was to analyze the attitudes towards personnel selection methods among Lithuanian students, Lithuanian employees and Swedish students. The participants (197 students and 86 employees) filled in a questionnaire, which includes short descriptions of 10 personnel selection methods as well as items about fairness of these methods. According to the results of the study, work-sample tests were ranked as the fairest personnel selection method in the Lithuanian sample. The fairest personnel selection methods in Swedish sample were work-sample tests, interview, resumes, and personal references. Lithuanian students ranked the fairness of written ability test and honesty test more favorably than Swedish students, but Swedish students tended to rank as more favorable interview, resumes, personal references and personal contacts. Personal contacts and graphology were ranked the lowest on fairness dimension in Lithuanian sample, and Swedes ranked only graphology as the least fair personnel selection method. Lithuanian employees ranked personal references, personal contacts and graphology more favorably than Lithuanian students. In Lithuanian students sample, perception of personnel selection method as a scientifically proved, logic and precise or providing an opportunity to show one’s skills, had the strongest connection with favorability ranking of personnel selection method’s fairness. In the Lithuanian employees and the Swedish students samples, perception of the method as logic or providing an opportunity to show one’s skills, had the strongest link with fairness.

<p>Candidates’ attitudes towards various personnel selection methods get attention of organizational and work psychology specialists because of various reasons. The most important reason is that individuals’ attitudes towards personnel selection methods influence their latter behavior. Although there is a substantial amount of studies carried out in different countries, there is no data from Lithuanian and Swedish samples. The aim of current study was to analyze the attitudes towards personnel selection methods among Lithuanian students, Lithuanian employees and Swedish students. The participants (197 students and 86 employees) filled in a questionnaire, which includes short descriptions of 10 personnel selection methods as well as items about fairness of these methods. According to the results of the study, work-sample tests were ranked as the fairest personnel selection method in the Lithuanian sample. The fairest personnel selection methods in Swedish sample were work-sample tests, interview, resumes, and personal references. Lithuanian students ranked the fairness of written ability test and honesty test more favorably than Swedish students, but Swedish students tended to rank as more favorable interview, resumes, personal references and personal contacts. Personal contacts and graphology were ranked the lowest on fairness dimension in Lithuanian sample, and Swedes ranked only graphology as the least fair personnel selection method. Lithuanian employees ranked personal references, personal contacts and graphology more favorably than Lithuanian students. In Lithuanian students sample, perception of personnel selection method as a scientifically proved, logic and precise or providing an opportunity to show one’s skills, had the strongest connection with favorability ranking of personnel selection method’s fairness. In the Lithuanian employees and the Swedish students samples, perception of the method as logic or providing an opportunity to show one’s skills, had the strongest link with fairness.</p>

The thesis examines attitudes towards outdoor advertising, with strong emphasis on gender-based differences. The research intends to reveal the most influencing factors, including gender, format, different images and recall. Earlier researchers have argued that females are inclined to rate advertisements more positively than men. Five different, but interconnected studies, one content analysis and four surveys, were implicated in order to measure the responses to advertising. It is further suggested that positive attitude towards outdoor advertising affects the purchase intent. The theme of sexualised advertising is also discussed within this research. After detailed examination of the advertisements in the centre of St. Petersburg it was concluded that females’ rating is considerably more positive compared to males in the situation of high processing opportunity. However, men were more positive when respondents were asked about more general attitudes to outdoor advertising. Recall of advertising was studied within the field settings and showed that women indeed demonstrate better visual memory. Such factors as format, content were proved to have influence on the recall. In addition, different visual preferences were tested within one study. The findings prove that gender differences in perception of outdoor advertising do exist and should be taken into consideration by advertisers in order to raise the effectiveness of advertising campaigns.

The rapid growth in mobile communication in South Africa makes it an important new advertising medium, and that is why an understanding of attitudes towards mobile advertising is important. As the most technologically astute generation, the Generation Y cohort (individuals born between 1986 and 2005) represents an important current and future market segment for digital media, including mobile media. In South Africa, black African make up the majority of the Generation Y cohort (hereinafter referred to as black Generation Y). Given the size of the black Generation Y market segment in South Africa, and the potential earning power and influential role of those with a tertiary qualification, a need was identified to propose and empirically test a model of possible antecedents that may determine attitudes towards mobile advertising amongst black Generation Y students. The sampling frame for the study included black Generation Y students aged between 18 and 24 who were registered at South Africa’s 23 public registered higher education institutions (HEIs). This sampling frame was narrowed down, using judgement sampling, to three HEI campuses situated in the Gauteng province – one from a comprehensive university, one from a traditional university and one from a university of technology. Lecturers at each of the campuses were contacted and asked if they would allow a questionnaire to be distributed to their students during class time. A convenience sample of 600 students across these three campuses was taken in 2013. Self-administered questionnaires, designed to measure the antecedents influencing black Generation Y students’ attitudes towards mobile advertising, were hand delivered to students during class time at each of the three campuses. The statistical analysis of the collected data included exploratory factor analysis, descriptive statistical analysis, correlation analysis and structural equation modelling. The findings of the study suggest that South African black Generation Y students have a strong positive attitude towards advertising in general, and towards communicating using the SMS function. Moreover, they have a positive attitude towards the value of mobile advertising. It appears that they find mobile advertisements to be intrusive, and do not perceive mobile advertisements to have much entertainment value, which may account for them not having an overall positive attitude towards mobile advertising. Attitude towards advertising and credibility were found to have a significant direct influence on black Generation Y students’ perceived value of mobile advertising, which in turn has a significant direct influence on black Generation Y students’ overall attitude towards mobile advertising. Personalisation and in formativeness have a significant positive influence on credibility. Entertainment, attitudes towards advertising, control and credibility have a significant positive influence on the perceived value of mobile advertising. Intrusiveness has a significant negative influence on overall attitudes towards mobile advertising, while trust and perceived value have a significant positive influence. This study will contribute to developing a profile of the consumer behaviour of the black Generation Y student in South Africa concerning their attitude towards mobile advertising. This research study aimed to develop a conceptual model to illustrate the antecedents that influence black Generation Y students’ attitudes towards mobile advertising. The findings of this study will act as marketing strategy guidelines for marketers seeking to reach this segment through mobile advertising. The findings of this study will be of value to South African marketers, as well as international advertisers, seeking to target this lucrative market segment. / PhD (Marketing Management), North-West University, Vaal Triangle Campus, 2014

The effectiveness of an educational psychotherapy presentation on Asians' therapy expectations and help-seeking attitudes was investigated. Subjects were foreign-born Asian university students. Compared to a non-Asian American normative sample, the Asian group demonstrated significantly less accurate expectations about therapy and less positive attitudes about seeking help for psychological problems. A psychotherapy presentation was used to modify expectations and attitudes. It consisted of an audiotaped lecture on therapist and client roles and the types of problems discussed in therapy. It also included a written transcript of therapist-client dialogues for subjects to read. The experimental group, which received the presentation, was compared to placebo control and delayed-treatment control groups. The psychotherapy presentation did not modify Asians' expectations or attitudes more than the control groups. Instead, all three groups showed improvement at posttest. Because there is a clear need to assess further the therapy expectations and attitudes of Asians, future research was recommended.

The dissertation aims to examine the implementation of state policies intended to promote and protect women’s rights in the first seven years of the People’s Republic of China, selecting Shanghai as a case study. Using policy implementation theory (Van Meter and Van Horn 1975; Hasenfeld and Brock 1991; Hill and Hupe 2002, 2014), the research proposes a conceptual framework to guide the analysis of implementation process in 1950s Shanghai. The framework explores four domains: policy objectives, implementing organisations, policy output and policy outcome.Three state policies towards women are examined: the Marriage Law (1950), the abolition of prostitution, and state policies towards female workers. Research findings show that the implementation of state policy towards women in the PRC (1949-1956) has been primarily influenced by the underlying state-centred principles in setting policy objectives, the level of autonomy of the local government in making local adaptive policies, and the role of the Shanghai Democratic Women’s Federation in promoting actions at grassroots level.First, the objectives of these three policies reflect the underlying state-centred principles of the central policy makers who located women’s emancipation in the process of socialist state building. Indeed, the Marriage Law (1950) did not only aim to transform traditional marriage system and establish a “democratic and harmonious” family promoting women’s status, but also to consolidate social control through marriage registration and premarital physical examination. The prohibition of prostitution ambitioned to save the “victims” of the Old society, but also to establish a new socialist social order by the accommodation and re-education of prostitutes. As for the protection regulations for female workers, the goals have changed from a mere emphasis on protecting women’s special interests to the combination of reducing women’s “special difficulty” at work, raising women’s enthusiasm for participating into the socialist construction and improving their work efficiency. As we see, the state policies towards women were not only part of the practice of women’s emancipation, but also of the broader program of social transformation and state construction. Under the broad intentions, the execution of state policies towards women would be inevitably re-oriented to serve state development.Second, when local authorities enjoyed a certain level of autonomy in formulating concrete measures based on the central policies and the local conditions, state policies towards women could be put into practice. The Marriage Law (1950) was poorly implemented until local regulations on marriage registration and premarital physical examination were allowed to be issued by the Shanghai municipal government. Prostitution were officially eradicated by the November 1951, when the local government drafted detailed plans and provided budgets and resources. As the central authorities granted local labour authorities the flexibility to formulate protection measures towards female workers, protection provisions towards pregnant and breastfeeding female workers were experimentally organised by the Shanghai Federation of Trade Unions and the Shanghai Democratic Women’s Federation.Third, the role of the Shanghai Democratic Women’s Federation has changed over the period under study. During the early periods of the PRC, the Shanghai Democratic Women’s Federation was involved in the closed government policy making. Cadres of the Women’s Federation did not only help draft local regulations on marriage registration and premarital physical examination but also played a key role in their implementation. Later, while the centralised governmental system was established, the Shanghai Democratic Women’sFederation had more impact on the implementation stage rather than on policy making as such. That is, the role of the Women’s Federation was restricted to assisting the local authorities in the implementation of central policies.In sum, based on archival documents, the research offers a better understanding of how state policies were actually deployed at the local level. Through the empirical policy implementation analysis in Shanghai, the framework applied in this dissertation provides reliable guidance to identify the factors that influenced the implementation of state policies related to gender issues in the 1950s China. It demonstrates that the Women’s Federation did influence the implementation process of state policies towards women at the local level and explains why and how this women’s intervention was weakened during the first seven years of the PRC. / Doctorat en Sciences politiques et sociales / info:eu-repo/semantics/nonPublished