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1	The Secret Trade : Booksellers, advertisement and sexually transmitted diseases in eighteenth-century London Hjälm Ellnemyr, Makrina January 2023 (has links) This thesis examines the relationship between booksellers, medicine for sexually transmitted diseases, and advertising in eighteenth-century London. The analysis is based on trade cards, prints and advertisement in newspapers and periodicals. The results of the thesis show that booksellers were an active part of the medical marketplace and came to influence the sale of patent medicine in both the capital and in other parts of England during the eighteenth century. The study thus shows that booksellers had a much more important role in the English medical marketplace than previous research has shown. Sex and sexually transmitted diseases regularly featured in advertisement, demonstrating that both sex and sexually transmitted diseases were part of everyday life in eighteenth century London. / I den här uppsatsen undersöks förhållandet mellan bokhandlare, medicin mot könsjukdomar och reklam i 1700-talets London. Analysen baseras på handelskort, tryck och reklam i tid- ningar och tidskrifter. Resultatet av undersökningen visar att bokhandlare var en aktiv del av den medicinska marknaden och kom att påverka försäljningen av patenterad medicine i både huvudstaden och i andra delar av England under 1700-talet. Studien visar därmed att bok- handlare hade en mycket viktigare roll i den engelska medicinska marknaden än vad tidigare forskning har visat. Sex och könssjukdomar förekom regelbundet i reklamen från London och demonstrerar att både sex och könssjukdomar var en del av vardagen i 1700-talets London. Eighteenth century London England medicine booksellers book trade trade syphilis sexuality advertisement disease history trade card bill head Historia 1700-tal handel bokhandlare London England medicin sexualitet Humanities and the Arts Humaniora och konst

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The Secret Trade : Booksellers, advertisement and sexually transmitted diseases in eighteenth-century London