This diploma thesis compares marketing strategies of TV stations in the Czech Republic during 1990s. It focuses on segmentation, brands and positioning. The first part defines theoretical terms. Practical part describes television market in the Czech Republic and analyzes and compares marketing strategies of individual TV stations. The last chapter highlights current trends in respect of television market.

This thesis called "Labour force migration in Plzeň region" is focused on employing foreigners in labour market, particularly at regional level. The thesis contains description of theories applied on situation in the Czech Republic, as well as development of Czech immigration policy since 1989. Furthermore, the thesis describes forms of employment of foreigners in the Czech labour market, with special emphasis on the description of forms which are considered to be irregular. It analyzes these irregular forms of employment in the Czech context, focusing on the most significant minority in our country. It describes the economic consequences of these phenomena. The overall assessment of the situation is supported by a framework calculation.

The main purpose of this thesis is to analyze the development of insurance market in Czech Republic between years 2000 and 2008 and make forecast of the market's development. The first chapter differs social and commercial insurance based on the way of financing and describes the basic characteristics of the commercial insurance market. The goal of the second chapter is to describe the macroeconomic conditions which where essential for the development of Czech insurance market in 90's. The scope of the third chapter is the commercial insurance market and analysis of the premium, insurance claims, insured events and number of insurance companies in the market. The goal of the final chapter is to forecast the development of Czech insurance market till 2012 based on time series analysis (premium, GDP).

There are many companies operating in the current electricity market and new companies are still forming. This gives every consumer an option to choose a company selling electricity. Electricity dealers can even buy or sell electricity from abroad. Although this situation seems to be natural, it's very complicated to achieve. It's necessary to follow a lot of rules and business processes to be able to establish a functional liberalized market. Because of the amount of business processes it's obvious that liberalized market depends first of all on information systems. However, to develop an information system is usually big investment and it is necessary to find some way to cut the information systems prices. This thesis introduces an effective way of system development for the electricity market domain. This method is introduced as Model Driven Development (MDD) methodology. The idea promoted by MDD is to use models to describe programs and automation code generators to transform models into source code. Model creation is obviously much faster than writing source code, which makes software development more effective. In the category of supporting MDD tools, Damas Energy platform is introduced. The main goal of this thesis is to analyze the usability of Damas Energy with MDD and to show which method to choose when developing information systems for the electricity market domain.

My thesis is directed to the definition, description and comparison of models of the financial market's regulation and supervision. The attention is addressed in particular to institutional aspects of individual systems, advantages and risks which are connected with them, and also to reasons which trigger changes in single countries. The internacional standards are basis for their legal anchorage in which parameters of the independence and accountibility play an immense role. The quality setting of the institutional structure is one, however not sufficient, presumption for the effective supervision's performance. It should not be an objective but only a stepping stone to achieve a better effeciency. The decision which model will be applied for the regulation and supervision is left upon national jurisdictions as it is actually them to take into account all the benefits and expenses including the economic size, structure and level of the market development, legal environment and the central bank's role. Within the last 20 years a fully integrated supervision was generally accepted in the frame of single institution for all financial market's sectors, mostly outside the central bank. Nevertheless, the contemporary regulation is scrutinized in the light of global financial crisis originated in the year 2008. On the base of actual findings it can be expressed that the current mechanism of regulation is not efficient and does not correspond with the degree of global interconnection among financial markets and the offer of inovative financial products. Although the European Union prepared amendments which came into effect from January 1st 2011, by which new bodies were established, the time for a detailed analysis of the potentional contributions has not come yet. However, I suppose the framework for regulation will again be reevaluated in the future. In my opinion no solution brings a complete eliminaton of risks concerning vulnerabilities and systematic shocks on the financial markets. The main analytic part of my thesis is focused on the current supervisory system in the Czech republic and Slovakia, which is based on fully integrated architecture within the central bank. Having used the methods of enquiry and intentional selection I verified the validity of two hypotheses: 1. National supervisory institutions grow in favour of market participants unlike the new set european bodies. 2. The current institutional form of the financial market supervision has a support of market participants in the Czech republic and Slovakia. The results imply that the first hypothesis is valid for the Czech republic only where generally exists a bigger discretion in relation to the new european regulation and supervision bodies. In the case of the second hypothesis it can be said that it was confirmed in terms of the institutional form of the financial market supervision has a major support of financial institutions and experts in both the Czech republic and Slovakia.

The diploma work "Problems of the labour market in the region of Vysočina" evaluates the main causes and process of the economic recession, based on an analysis of the labour market and unemployment in the region of Vysočina which are based on chosen socioeconomic and demographic characteristics. The work consists of theoretical and practical parts. The first chapter is devoted to basic theoretical concepts concerning the labor market. The second chapter deals with unemployment and clarifies its economic, social and psychological impacts. The third chapter contains an analysis of demographic and socioeconomic characteristics affecting the labor market in the region. The fourth chapter assesses the impact and consequences of the crisis in the Vysočina region and explains the emergence of the financial crisis and its expansion into the real economy. The fifth chapter covers the analysis of the labor market and unemployment during the economic cycle changes. The last two chapters contain empirical research carried out using questionnaires, whose task was to clarify the feelings and attitudes of the population to adverse economic developments and their impact on the labor market and employment.

The thesis is focused on the area of personal finance and discusses the financing possibilities of an apartment for further renting. The thesis describes the construction of saving products and mortgage loans, law regulation, risks associated with doing business in this field and static as well as analytical methods for assessing investments. The practical part evaluates benefits of investing in a particular apartment in terms of both the above mentioned methods.

The aim of this thesis is to describe Czech mortgage market and follow its development from the beginning till now. This thesis does not contain only description of mortgages, but also gives the demographical overview of regions and mortgages analyses provided by competitive banks. Following attention is dedicated to "Hypoteční banka, a.s.", which was the first on the Czech market and this bank is still the number one, following by competitors. This thesis is focused on its strategy, with the detailed description of financial results. Thesis also contains tables and graphical analyses for easier understanding and clear overview.

The main aim of my thesis is to identify the obstacles with which the Czech companies face during establishing a new company on the French market and which obstacles facing French companies on the Czech market. I will compare the ease of entry to these two markets. On this topic I addressed 100 French companies developing their activities on the Czech market and 100 Czech companies operating on the French market.

This thesis will map the situation of women in the labour market, who are also mothers. The main objective of this thesis is to refute or confirm the hypothesis about the correlation of the financial situation of women, respectively the level of education and efforts to return to work and also the attractiveness of flexi-time jobs. The theoretical part will examine the possibilities for various form of assistance in returning to the labour market and to compare the situation of Czech women on a European scale. In the practical part I will assess the responses from the questionnaire survey and decide on the basis of an analysis of hypotheses. The survey will be conducted in selected regions of the Czech Republic.