Thesis is focused on "Taking into account the marketing aspects in the sale of real estate" and deals with the current situation of the real estate market in the Czech republic with an emphasis on marketing at the point of sale recruitment of real estate. The situation of the real estate market is compared with the designated area for the marketing research, therefore, district Vyškov. In the framework of the marketing research was carried out analysis of the real estate agents and their customers by using questionnaires. On the basis of the results of the analysis were designed marketing strategies for sales and recruitment of individual types of real estate. The diploma work has two parts theoretical and practical. In the first part I deal with the specifications of the basic concepts related with marketing, in the second part is already applied marketing research in practice. In conclusion are given suggestions and recommendations for improvement.

The diploma thesis is focused on marketing communication of a selected company oper-ating on the B2B market. Based on the definition of the theoretical framework, the the-sis focuses on the evaluation of the current situation in the company and subsequent recommendations and suggestions of possible improvements that will bring new cus-tomers to the company, strengthen the loyalty of existing customers and at the same time increase awareness of its operations on the market.

Tato diplomová práce se zabývá hypotečními trhy v České Republice a Spojeném Království. Porovnává faktory působící na funkci těchto trhů. Tyto faktory jsou vybrány na základě PEST analýzy. Cílem diplomové práce je popsat a porovnat tyto faktory na obou trzích za účelem jejich ohodnocení a navržení kroků ke zlepšení situace. Úspěšné a perspektivní stránky jednoho trhu jsou brány jako vzor pro nástroje, které by zlepšili situaci na trhu druhém.

Diplomová práce se zabývá analýzou forem vstupu na zahraniční trh v odvětví dřevostaveb zaměřenou na konkrétní firmu D.E.E.D. a.s., a její případný vstup na Ukrajinský trh. Využití metodologie forem vstupu na zahraniční trh pro střední firmu by měla následně ukázat, zda na trh vstoupit či ne, a jakou formu zvolit. Výsledky budou dále také srovnávány s podobným trhem, kde firma již působí. Na tomto základě bude navrženo efektivní využití a postup do budoucna.

The thesis deals with designing an automated trading system, especially for intra-day trading the currency markets. The aim is to create a comprehensive theoretical background, practical work knowledge can be used to develop appropriate automated trading system. The thesis is an emphasis on technical and partly a psychological analysis of currency markets. Designed system will be suitably optimized to maximize profits and stability of applications on the most liquid currency pairs.

The aim of the diploma is to introduce provide information about financial system of Russia. It includes a description and classification of Russian financial markets, development of the whole system and describe a current financial position during the crisis. Diploma also includes Regulation and Supervision part, which is relatively important due to a present situation in the financial world. In terms of practical part basing on technical and fundamental analyses the author tends to forecast the probable future trend of development of the Russian Trade System RTS. The diploma is made for a wide range of prospective readers, who even might not be interested in Finance.

Themes my diploma is ,,Bonds trading on the capital market in the Czech Republic``. In introductory part of my thesis I deal with theoretic summary and functioning of capital market, regulation and supervision of capital market and individual subjects acting in this market. In more detail I deal with describeing the Prague Stock Exchange and company RM-System. I further define conception the bond and I describe long bonds, theirs basic kinds and conceptions used in the bonds. I also allude to series of different kinds of the bonds, that the offer on the international markets. Next part of my thesis is aimed to describe the development of the Czech market of bonds. I analyze the development of bonds trading in the last of several years on the regulated markets and the OTC-markets in the Czech Republic. In the close of my thesis I analyze the development of bonds trading on the Czech market of bonds in comparasion with Slovakian, Polish and Hungarian markets. This analysis was take in on comparision of the Stock Exchange of chosen countries.

This thesis examines the impact of shocks in spot prices on long-term forward contracts in power markets. A unique comparison of efficiency of German and Hungarian power markets is provided. The risk premium on week-ahead forward contract is scrutinized by both data inspection and by unbiased forward rate hypothesis (UFRH) testing. Additionally, the ex-post market's prediction error for this product is explained by main drivers of spot electricity price, which are presented in section devoted to introduction to power markets. Expectedly, Hungarian forwards with longer time-to-delivery are found to react heavily on spot market shocks after controlling for changes in short-run marginal costs of conventional power plants. Such outcome applies both to intra-day and weekly time horizons. However, this evidence was not found for German market. These results point out to immaturity and the presence of inefficiencies in Hungarian power market. However, Hungarian risk premia on week-ahead and day-ahead forward products turn out to be considerably lower than for Germany. This was confirmed by UFRH tests on week-ahead forward contracts, where a significant risk premium was found in Germany as opposed to Hungarian risk premium. This finding is surprising since Hungarian spot prices are more prone to upward...

The thesis focuses on the position of graduates of the master's programme in translation and interpreting at the Institute of Translation Studies at the Faculty of Arts of Charles University in Prague (formerly Department of Translation and Interpreting at the Faculty of Arts of Charles University; University of 17 November) on the labour market. It follows up on the survey of employment possibilities of graduates of these institutions which was carried out in 1997 (Čeňková). The theoretical part of the thesis addresses graduate placement from the viewpoint of education policy and of translation studies. This part also provides a description of language industry trends and problems of the translation and interpreting market, with particular emphasis on the Czech environment. The empirical part presents the results of a questionnaire survey among graduates in the field of translation and interpreting from 1967 to 2010. The survey focuses on the current position of the graduates on the labour market, on the development of their professional careers, on the transition of graduates to the labour market after completing their studies, on some aspects of the work of freelance translators and interpreters, on an assessment of the study programme and on the perception of the translating and interpreting...

Only one third of the French SMEs are going abroad. However, this option can be an opportunity for the enterprises to extend their growth. The Chinese market is often designated to be the best place to invest. Nevertheless, it is far from France geographically and culturally. Russia and Central/Eastern Europe represent for French SMEs huge and frequently unknown markets, closed to France with all the benefice of their accession to the European Union. These regions have economic and demographic potentials because of their singular history. The study of these countries will show the possible market development in which the French companies and specially SMEs have competences and know-how highly valuable in these markets. Furthermore, the European and French incentives for SMEs and the support of different organizations are additional assets to facilitate the internationalization.