Tourism comprises the world's largest industry, and beaches (marine tourism) are considered as one of the major tourism attractions in the world. Marine tourism includes different aspects such as the ocean, coastal water sports, hotels and restaurants, island and beach resorts, recreation, fishing boat operators, cruise ships and charter yacht companies. One of the main contributors to marine and wildlife tourism in South Africa, is South African National Parks (SANParks), comprising of 21 national parks. Of the 21 National Parks six are marine national parks covering 4004.4 square kilometres namely West Coast, Wilderness, Tsitsikamma, Addo Elephant, Agulhas and Table Mountain National Parks. The two most known Marine National Parks in South Africa are Tsitsikamma and Addo Elephant National Parks: Addo Elephant for the fact that it is the only national park in South Africa hosting the BIG 7, namely elephant, rhino, lion, buffalo, leopard, whales and great white sharks. Tsitsikamma National Park is important as it is the first and oldest Marine National Park in Africa. South African National Parks receive thousands of visitors each year and tourists visiting these parks are a source of revenue for national parks and by determining travel motives, marketing can be undertaken more effectively, and specific factors can be taken into account when the marketing strategies are being planned. The literature review indicated that an understanding of tourist motives is a key aspect in understanding tourist behaviour. If the travel motives of tourists are known to product owners, in the case of South African National Parks, they will assist the product owner with product development as well as its marketing strategy. By understanding tourist behaviour one can understand why tourists buy certain products and why they make certain decisions. Tourist behaviour can be analysed in terms of the purchasing process a tourist goes through when making a decision. Different tourists will have different decision making processes and will have different motives for buying different products and services. To be able to understand how buyers proceed through the decision making process one has to look at the tourist decision–making process which consists of different influences like demographic factors, the marketing mix, internal/ psychological, external/social and situational factors. From the literature review, the following travel motivations theories were identified: Maslow's hierarchy of needs, Murray's classification of needs, Mill and Morrison's needs and wants theory, Push and Pull theories and the Sun lust and Wanderlust theory. It was found in the literature review that there are some travel motives that are found in most of the nature based destinations such as “relaxation and escape”, “learn about nature” and “park attributes” to name but a few. The research, however, also found that travel motives are closely linked to what these destinations offer and it was also found that different marine destinations seem also to have different travel motives. The aim of this study is, therefore, to determine the travel motives of tourists to selected Marine National Parks in South Africa. Secondary data was used to determine the visitor's profile as well as the factor analysis on travel motives. Four hundred and eight questionnaires were administered to the Addo Elephant National Park and 495 to the Tsitsikamma National Park. The data analysis consisted of two parts, the first part was descriptive data and here the profile of the visitors to the two selected marine national parks was discussed. In the second part a factor analysis was conducted. The aim of a factor analysis is to reduce the data and to assist in the interpretation of the data. A factor analysis further describes the variance–covariance relationship among a number of variables in terms of a few underlying but unobservable random quantities, called factors. For this research a principal axis factor analysis with Oblimin with Kaiser Normalisation rotation was performed on the 22 travel motive items. The visitors' profiles for both the parks were quite similar except for the following: The largest percentage of the visitors to Tsitsikamma National Park were Afrikaans speaking and not as in the case of Addo Elephant National Park most tourists were English speaking, The major markets for Addo Elephant National Park, were the Western and Eastern Cape Provinces and for the Tsitsikamma National Park the major markets were Gauteng and the Western Cape Provinces. The factor analysis regarding travel motives revealed the following four factors: Education and knowledge seeking, Relaxation and escape, Park attributes and Family togetherness. A comparison was done regarding the travel motives of tourists to the two national parks to determine if there were any differences. A small to medium effect size was found for “relax and escape” and “education and learning about wildlife”, therefore, a small to medium statistical significant difference were found. This research confirmed that different marine destinations have different travel motives. Therefore, marketers can use this information and focus on individual marketing for each park based on the products they offer. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2012.

Tourism comprises the world's largest industry, and beaches (marine tourism) are considered as one of the major tourism attractions in the world. Marine tourism includes different aspects such as the ocean, coastal water sports, hotels and restaurants, island and beach resorts, recreation, fishing boat operators, cruise ships and charter yacht companies. One of the main contributors to marine and wildlife tourism in South Africa, is South African National Parks (SANParks), comprising of 21 national parks. Of the 21 National Parks six are marine national parks covering 4004.4 square kilometres namely West Coast, Wilderness, Tsitsikamma, Addo Elephant, Agulhas and Table Mountain National Parks. The two most known Marine National Parks in South Africa are Tsitsikamma and Addo Elephant National Parks: Addo Elephant for the fact that it is the only national park in South Africa hosting the BIG 7, namely elephant, rhino, lion, buffalo, leopard, whales and great white sharks. Tsitsikamma National Park is important as it is the first and oldest Marine National Park in Africa. South African National Parks receive thousands of visitors each year and tourists visiting these parks are a source of revenue for national parks and by determining travel motives, marketing can be undertaken more effectively, and specific factors can be taken into account when the marketing strategies are being planned. The literature review indicated that an understanding of tourist motives is a key aspect in understanding tourist behaviour. If the travel motives of tourists are known to product owners, in the case of South African National Parks, they will assist the product owner with product development as well as its marketing strategy. By understanding tourist behaviour one can understand why tourists buy certain products and why they make certain decisions. Tourist behaviour can be analysed in terms of the purchasing process a tourist goes through when making a decision. Different tourists will have different decision making processes and will have different motives for buying different products and services. To be able to understand how buyers proceed through the decision making process one has to look at the tourist decision–making process which consists of different influences like demographic factors, the marketing mix, internal/ psychological, external/social and situational factors. From the literature review, the following travel motivations theories were identified: Maslow's hierarchy of needs, Murray's classification of needs, Mill and Morrison's needs and wants theory, Push and Pull theories and the Sun lust and Wanderlust theory. It was found in the literature review that there are some travel motives that are found in most of the nature based destinations such as “relaxation and escape”, “learn about nature” and “park attributes” to name but a few. The research, however, also found that travel motives are closely linked to what these destinations offer and it was also found that different marine destinations seem also to have different travel motives. The aim of this study is, therefore, to determine the travel motives of tourists to selected Marine National Parks in South Africa. Secondary data was used to determine the visitor's profile as well as the factor analysis on travel motives. Four hundred and eight questionnaires were administered to the Addo Elephant National Park and 495 to the Tsitsikamma National Park. The data analysis consisted of two parts, the first part was descriptive data and here the profile of the visitors to the two selected marine national parks was discussed. In the second part a factor analysis was conducted. The aim of a factor analysis is to reduce the data and to assist in the interpretation of the data. A factor analysis further describes the variance–covariance relationship among a number of variables in terms of a few underlying but unobservable random quantities, called factors. For this research a principal axis factor analysis with Oblimin with Kaiser Normalisation rotation was performed on the 22 travel motive items. The visitors' profiles for both the parks were quite similar except for the following: The largest percentage of the visitors to Tsitsikamma National Park were Afrikaans speaking and not as in the case of Addo Elephant National Park most tourists were English speaking, The major markets for Addo Elephant National Park, were the Western and Eastern Cape Provinces and for the Tsitsikamma National Park the major markets were Gauteng and the Western Cape Provinces. The factor analysis regarding travel motives revealed the following four factors: Education and knowledge seeking, Relaxation and escape, Park attributes and Family togetherness. A comparison was done regarding the travel motives of tourists to the two national parks to determine if there were any differences. A small to medium effect size was found for “relax and escape” and “education and learning about wildlife”, therefore, a small to medium statistical significant difference were found. This research confirmed that different marine destinations have different travel motives. Therefore, marketers can use this information and focus on individual marketing for each park based on the products they offer. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2012.

The results of a community survey of the rocky intertidal and subtidal reef ichthyofauna of the Tsitsikamma National Park and adjacent areas are presented. An updated species checklist is given, comprising 116 species of 46 families, including a new genus and species of Tripterygiid. Single species are shown to dominate, in terms of numbers, both the cryptic and subtidal components for all the areas sampled down the vertical profile. Species richness, evenness and diversity are found to increase with depth for both the cryptic and suprabenthic components. A community level feeding study shows an increase in trophic specialisation with depth and food availability is found to be an important factor delimiting littoral fish vertical distribution. The nursery function of the Tsitsikamma rocky littoral area is assessed and it is shown that shallow littoral areas as a whole are more important than intertidal pools alone in functioning as nurseries. The results of the study are found to fit into the existing trend of an increase in species richness and diversity, from west to east, along the South African coast. A significant difference is shown between the observed frequencies of species on exploited reefs outside the Park and unexploited reefs inside the Park. The density of the key reef predator Petrus rupestris is shown to be nine times more abundant on deep reef inside the park compared to deep reef outside the park (0.0045 fish/m² and 0.0005 fish/m² respectively) and a paucity of larger individuals of this species on exploited reefs is noted. Marked differences in the relative abundance of other species between exploited and unexploited reefs are evident and it is hypothesised that community disruption has occurred on exploited reefs, either directly or indirectly because of the removal of P. rupestris. These results are discussed in the context of marine reserves as a conservation strategy and a recommendation is made to extend the 5.6km seaward boundary of the Tsitsikamma National Park westwards to include the large concentration of presently exploited rocky reefs between the Blaaukrans river mouth and Natures Valley.

The primary objective of this study was to determine the socio-economic impact of the Tsitsikamma National Park. Secondly, to determine the relationship between the community's level of interest in the Tsitsikamma National Park (TNP) and their perceptions concerning the environmental, economic and social impacts of the TNP. By conducting a literature study, the first objective was achieved. The following tourism impacts were identified: environmental, economic and social. These impacts, both positive and negative, were measured by means of a questionnaire. The goal of the questionnaire was to measure the communities' perceptions concerning the Tsitsikamma National Park and its impact on the local economy. Based on this, the aspects that needed clarity were the economic (monetary) value of the TNP in terms of tourists and park management spending as well as the size of the multiplier effect. Furthermore, the residents' perceptions regarding the TNP were identified as well as the benefits received from the TNP. Three surveys were conducted to achieve the goal of this study: a community survey (among the local residents of Nature's Valley and Storms River Village) to measure the tourism impacts; a business survey (including penrnanent local businesses in and around the TNP), and a visitor survey (tourists visiting the TNP) to measure the economic impacts as a result of the TNP. A total of 299 questionnaires were completed of which 132 represented the community survey, 11 the business survey and 156 the visitors' survey. Firstly, partial multipliers were derived through a process of iteration to determine the economic impact of the Tsitsikamma National Park. The total impact of the Tsitsikamma National Park on the local economy resulted in total spending being R45 359 784, an output effect of R50 002793, and finally an income effect of R21 723 510. Therefore, it was found that the TNP has a positive economic impact. Secondly, effect sizes were calculated, which involved the difference in means to determine the relationships between tourism impacts and product interest from the communities' perspectives. It was found that residents who visit the TNP more often have a more positive attitude towards the Tt\IP, which is important for the sustainability of the TNP as well as building positive relationships with the community. The positive impacts due to TNP that were found can be divided into three categories. Firstly, environmental impacts included improving the appearance of the area, conservation of natural resources, sustainability of the natural environment, increased awareness of nature, improvement of knowledge and preservation of water areas for recreation purposes. Secondly, positive economic impacts included an increase in employment opportunities, more investors focused on development in the surrounding areas, business development and tourism is promoted and money spent by tourists stimulates the economy. Lastly the positive social impacts that were identified included opportunities to relax and the park provides opportunities for people to have fun with their families and friends. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2010.

The primary objective of this study was to determine the socio-economic impact of the Tsitsikamma National Park. Secondly, to determine the relationship between the community's level of interest in the Tsitsikamma National Park (TNP) and their perceptions concerning the environmental, economic and social impacts of the TNP. By conducting a literature study, the first objective was achieved. The following tourism impacts were identified: environmental, economic and social. These impacts, both positive and negative, were measured by means of a questionnaire. The goal of the questionnaire was to measure the communities' perceptions concerning the Tsitsikamma National Park and its impact on the local economy. Based on this, the aspects that needed clarity were the economic (monetary) value of the TNP in terms of tourists and park management spending as well as the size of the multiplier effect. Furthermore, the residents' perceptions regarding the TNP were identified as well as the benefits received from the TNP. Three surveys were conducted to achieve the goal of this study: a community survey (among the local residents of Nature's Valley and Storms River Village) to measure the tourism impacts; a business survey (including penrnanent local businesses in and around the TNP), and a visitor survey (tourists visiting the TNP) to measure the economic impacts as a result of the TNP. A total of 299 questionnaires were completed of which 132 represented the community survey, 11 the business survey and 156 the visitors' survey. Firstly, partial multipliers were derived through a process of iteration to determine the economic impact of the Tsitsikamma National Park. The total impact of the Tsitsikamma National Park on the local economy resulted in total spending being R45 359 784, an output effect of R50 002793, and finally an income effect of R21 723 510. Therefore, it was found that the TNP has a positive economic impact. Secondly, effect sizes were calculated, which involved the difference in means to determine the relationships between tourism impacts and product interest from the communities' perspectives. It was found that residents who visit the TNP more often have a more positive attitude towards the Tt\IP, which is important for the sustainability of the TNP as well as building positive relationships with the community. The positive impacts due to TNP that were found can be divided into three categories. Firstly, environmental impacts included improving the appearance of the area, conservation of natural resources, sustainability of the natural environment, increased awareness of nature, improvement of knowledge and preservation of water areas for recreation purposes. Secondly, positive economic impacts included an increase in employment opportunities, more investors focused on development in the surrounding areas, business development and tourism is promoted and money spent by tourists stimulates the economy. Lastly the positive social impacts that were identified included opportunities to relax and the park provides opportunities for people to have fun with their families and friends. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2010.