The aim of the study was to determine if interactivity would affect how immersed and aroused the participants would become when exposed to horror media with different levels of interactivity. Two groups of participants were asked to either play or watch a virtual scenario. The participants had their heart rate measured using an activity bracelet and eyes tracked using a Tobii 4C eye tracker. The study found that as interactivity increased, so did arousal, whilst immersion did not. The results indicated that cutscenes may result in significantly lower levels of arousal, compared to interactive gameplay. / Målet med studien var att fastställa om interaktivitet skulle påverka hur inlevelsefulla och upphetsade studiedeltagarna skulle bli inför skräckmedia med olika nivåer av interaktivitet. Två grupper studiedeltagare blev tillfrågade att antingen spela eller titta på ett virtuellt scenario. Studiedeltagarnas hjärtrytm mättes sedan med ett aktivitetsarmband med inbyggd hjärtmonitor. Studiedeltagarnas ögonrörelser spelades in med hjälp av en Tobii 4C eye tracker. Studien fann att upphetsning ökade när interaktivitet ökade. Inlevelse ökade inte när interaktivitet ökade. Resultaten indikerade att cutscenes kan ha signifikant lägre nivåer av upphetsning, jämfört med interaktiv gameplay.

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Curiosity can be defined as a drive to engage in exploratory behaviors and has been associated with an increased state of arousal (Berlyne, 1954). Exploratory behaviors, such as feedback requests, are associated with an information gain and the reduction of uncertainty. Although previous research has demonstrated the effects of emotions on the value of information gain (Marvin & Shohamy, 2016), and that the manipulation of arousal affected confidence (Allen et al., 2016) suggesting uncertainty can be affected independent of task difficulty, no previous study independently manipulated arousal to test its effect on curiosity. Given the effects of curiosity on motivation and learning, understanding how arousal influence curiosity would be beneficial for applications in fields such as education. In the present study, we hypothesized that emotionally-induced arousal has an impact on curiosity by influencing uncertainty and the value of information gain. A sample of 17 students were presented with arousing supraliminal emotional cues prior to rating confidence about their answers to trivia questions and deciding on feedback choices. Feedback requests were associated with a time delay, in a way that participants were required to trade off time for information. Results showed that uncertainty levels did not reliably predict feedback choices. Further analyses failed to demonstrate an effect of arousal on feedback choices. Finally, the pupillary response to events suggested that arousal levels did not differ significantly across conditions. Results can be due to the small sample or the test sensitivity. Possible improvements to the experimental paradigm are discussed, and directions for future research are considered.