The subject of this thesis is news, or, more particularly, the theory of news values, which was first published in 1965 by Johan Galtung and Mari Holmboe Ruge. Following the first chapter dealing with some aspects connected with the theory, such as tabloidization, story selection or the gatekeeping theory, is an in-depth description of the original concept of news values and a summary of its main impacts on the field of media studies. The thesis also introduces later studies, revising or interchanging the original concept. After that, the Czech weekly magazine Respekt is briefly introduced, for it is this particular magazine to which two news values concepts (the original by Galtung and Ruge and a later re-worked version by Harcup and O'Neill) are applied in quantitative content analysis. Within the monitored period of the first half of 2009, the values from both concepts are analysed on the front page topic, first on the front page itself (as conceived by the magazine, the front page always features a large hand- painted image), then within the referred article. As a conclusion, the results show the rate of presence of the values from both concepts, which leads to a general evaluation of the theory of news values and its influence on the story selection in Respekt.

Den här kandidatuppsatsen har utförts genom en nulägesanalys på ett IT-inriktat konsultbolag. Studien identifierar det upplevda nuläget inom organisationen för att se om medarbetarnas upplevelser matchar de förhoppningar organisationen har med ett nytt infört värdegrundskoncept. Ett värdegrundskoncept med syfte att identifiera medarbetarnas inre motivation och främja den personliga utvecklingen samt hur det nya värdegrundskonceptet ämnar lösa de problem som finns inom system- och mjukvaruutveckling. Organisationen vill i sin tur att det ska leda till ett internt och externt värdeskapande och engagemang för alla parter, vilket kopplas till samhällsnytta, hållbarhet samt arbetsmiljö.   Studien har genomförts med en induktiv ansats, där den kvalitativa undersökningen har samlat in data utifrån sex intervjuer, för att få en djupare förståelse av medarbetarnas egna tankar och åsikter. Den insamlade empirin har sedan jämförts, analyserat och diskuteras i förhållande till teori och tidigare forskning. Utifrån likheter och skillnader kunde vi sedan dra en slutsats till hur nuläget i organisationen är i förhållande till vad teorin säger.   Resultatet av studien påvisar att respondenterna har en gemensam syn på att organisationen är innovativa och placerar medarbetarna i fokus. Inom organisationen finns det en samhörighet, lyhördhet och delaktighet, vilket skapar engagemang, motivation och personlig utveckling bland medarbetarna. Respondenterna ser det nya värdegrundskonceptet som ett bra komplement den agila metodiken som råder inom organisationen samt ett bra agilt verktyg. Organisationskulturen speglas av bra stämning, fräsch och inbjudande kontorsmiljö samt ärlighet mot kunden. Det framkom även en del meningsskiljaktigheter under undersökningen, exempelvis rörande osäkerhet över hur informationen tillhandahålls och hanteras. / This candidate assignment has been conducted through a zero-position analysis at an IT- based consulting company. The study identifies the current situation within the organization to see if the employees' experiences match the hopes the organization has with a new introduced values concepts. A values concepts aimed at identifying employees' internal motivation and promoting personal development as well as how the new values concepts aims to solve the problems in system and software development. The organization, in turn, wants it to lead to internal and external value creation and commitment for all parties, linked to community benefits, sustainability and work environment.   The study has been conducted with an inductive approach, where the qualitative survey has collected data based on six interviews, to gain a deeper understanding of the employees' own thoughts and opinions. The collected empire has since been compared, analyzed and discussed in relation to theory and previous research. Based on similarities and differences, we could then draw a conclusion about how the present situation in the organization is in relation to what the theory says.   The result of the study shows that respondents have a common view that the organization is innovative and places employees in focus. Within the organization there is a sense of togetherness, responsiveness and participation, which creates commitment, motivation and personal development among the employees. Respondents see the new values concepts as a good complement to the agile methodology within the organization as well as a good agile tool. The organizational culture is reflected by good atmosphere, fresh and inviting office environment and honesty towards the customer. There were also some differences of opinion during the investigation, such as uncertainty about how the information is provided and managed.