Magistro baigiamajame darbe gvildenama mokslinė problema – kokia IS sudarytų draudimo brokeriui galimybes atlikti skirtingų draudimo kompanijų siūlomų draudimo produktų lyginamąją analizę ir pateikti klientui optimalų draudimo variantą. Iškelta problema buvo tiriama trim lygiais. Darbo objektas, t.y. draudimo informacinės sistemos, tiriamos iš paslaugų teikėjų IS pusės, produkto formavimo sistemos ir kliento informacijos kaupimo požiūriais. Galimybių pačiam klientui palyginti draudimo kompanijų siūlomus draudimo produktus praktiškai nėra, todėl jis yra priklausomas nuo draudiko. Darbe daroma prielaida, jog pagrindinės kliūtys šiai problemai spręsti iškyla nepakankamai panaudojant IT, nesugebant įmonių sistemose sukaupti ir panaudoti draudimo brokerio žinių ir patirties bei integruotai apdoroti skirtingų draudimo įmonių produktų informacijos. Todėl baigiamojo darbo tikslas - sudaryti vieningą draudimo brokerio marketingo IS modelį, sugebantį suformuoti klientui komercinį pasiūlymą pasitelkiant skaičiuokles, įvertinant sukauptą informaciją apie klientą išplėstinėje duomenų bazėje, įdiegiant marketingines strategijas kliento poreikius atitinkančiam pasiūlymui formuoti. Pagrindiniai darbo uždaviniai: 1. Ištirti draudimo rinką, jos dalyvių informacinius ryšius. 2. Identifikuoti, kurios marketingo teorinės koncepcijos yra tinkamos draudimo procesams ir produktams tirti. 3. Atlikti draudimo rinkoje įdiegtų IS lyginamąją analizę. 4. Atlikti empirinį tyrimą, kokia informacija... [toliau žr. visą tekstą] / In the MBA graduation Paper the functions of marketing information technologies applied in the insurance broker market. The aim of the Paper is to answer to the question, what kind IS could help to insurance broker to do comparative analysis of different insurance companies’ products and to form the optimal insurance product. There were made researches in three levels: insurance companies and brokers informational systems, products’ IS and client information storing system. The activities of insurance broker are analyzed, as based on the premise, that the final optimal offer for the client is best formulated by the insurance specialist. In the third part of MBA Graduation Paper I suggest united broker IS. The main advantage of the suggested system is its ability: 1. To store not only basic clients’ data, but also additional information, this could help to take various marketing actions (up-sell, cross-sell and other) and to increase insurance value. 2. To make calculations, which take into consideration the insurance conditions, risk, approved basic tariffs and clients’ requirements, 3. Also to generate offer to the client for best-fit insurance product. The MBA graduation Paper contains three main parts, which take up 55 pages. There were used MS Excel and STATISTICA packages to process research data. To make diagrams and pictures there was used MS Visio package in the last part of the graduation Paper. Also there are 24 pictures, 7 tables and 5 appendixes.

The subject of the work is Sustaqinable transportation system in Klaipeda city. The work covers the analysis of the importance of the transportation system in Klaipeda city in the context of global transportation system in Lithuania and EU. It provides with a number of soliutions corresponding to the provisions of White Paper on European Transport policy for 2010 and designed to achieve the sustainability of the existing transportation system. The progressive management of the transportation system invoking strategies and principles of the sustainable policy is proposed as one of the main soliutions for sustainable transportation. The establishment of a unified automatic ticketing system and an innovative transport mode is also proposed for the optimization of the operation of public transport in Klaipeda city. The work includes the research on the formation and the structure of parking places in the central part of Klaipeda city. The action plan and detailed, feasible solutions are proposed for the systematic development of the parking places. Sustainabgle transportation system in Klaipeda city is shaped with a view of creating proper conditions for both society and environment, harmonizing their interaction, and proposing strategy of sustainable transportation system suitable for unique surroundings of the city.