The rapid growth of the Internet has provided tremendous opportunities for laptop companies to offer quality of customer service. The prime drivers and motivations for offering such customer service through the web are to reduce service costs and to provide efficient and effective service to customers. In the business of laptop RANGS electronics Limited (REL) is a new company which aims to achieve business excellence through quality product by satisfying customer expectations. But what are the marketing media essential for building a successful customer service operation in REL business? This paper addresses this specific issue by isolating the essential elements from the available literature, and assessing them individually from interviews to obtain better insights and understanding. The respondents were Swedish, Chinese and Bangladeshi students studying in Orebro and Karlstad University. In order to find a suitable media for the REL marketing of laptop, the data gathered was analyzed and compared groups of concepts related to the purpose and the research question. The result suggests that online service delivery has greater charm to customers for its low or limited levels of complexity. The three important concepts to establish the service into customers mind are developing speedy service, increasing customer affiliation through networking and engaging customer into product marketing. This could help REL to design and develop robust foundations on which to build successful customer service operations. The foundations between the service and e-business were sometimes confusing. This paper clarifies some of these opacities.

Elektroninio verslo vadybos magistro baigiamojo darbo tema yra aktuali, nes iki šiol mokslo įstaigos neskyrė didelio dėmesio konkurentabilios savo pozicijos formavimui rinkoje ir papildomų lėšų generavimui, dėl ko aukštųjų valstybinių mokyklų leidybinių institucijų reikšmė buvo nepakankamai įvertinta. Šiuo metu valstybinių mokslinių įstaigų pertvarkos planas lemia besikeičiantį valstybinių aukštųjų mokyklų statusą ir jų komercinio pobūdžio veiklą, kurios pagrindiniai tikslai yra pritraukti investicijų ir formuoti prestižinį įvaizdį. Viena iš priemonių, padedančių realizuoti šiuos tikslus, yra mokslinės produkcijos leidyba, kurios kokybinį lygmenį apibrėžia Mokslinės informacijos institutas. Pastarųjų reikalavimus realizuoti įgalina marketingas virtualioje erdvėje. Darbe analizuojama virtualaus marketingo sistemos struktūrinė sudėtis ir jos reikšmė LR mokslinės produkcijos leidybos verslo verslumui. Pirmą kartą tiriamas virtualaus marketingo sistemos priemonių pritaikymas švietimo ir mokslo sektoriuje, kaip priemonė užtikrinti finansinį potencialą. Mokslinė problema. Valstybinės aukštosios mokyklos savo veikloje neskiria pakankamai dėmesio investicijų pritraukimui. Valstybinių aukštųjų mokyklų reorganizavimo iniciatyvos skatina keisti požiūrį į mokslinių įstaigų veiklą, kuri įgauna komercinį pobūdį ir yra organizuojama laisvos rinkos bei intensyvesnės konkurencijos sąlygomis. Tyrimo objektas – virtualaus marketingo sistemos priemonių veiksnys Lietuvos mokslinės produkcijos... [toliau žr. visą tekstą] / The issue of the electronic business management master's final work is important because educational institutions have not paid attention to its position in the market and the generation of additional funds until now. It is the reason why the importance of the publishing institutions of higher educational institutions has been underestimated. At the moment the reorganization plan of higher educational institutions leads to the changing status of higher education institutions and their commercial nature, whose main objectives are to attract investment and create a prestigious image. One of the measures to realize these objectives is the publishing of scientific output, whose qualitative level defines the Institute of Scientific Information. Marketing in virtual space enables to realize the latter requirements. The final paper analyzes the structure of the virtual marketing system and its impotance to the entrepreneurship of the publishing business of Lithuanian scientific output. The application of the virtual marketing system‘s means in the education and science sector as a means to ensure financial potential have been studied for the first time. Scientific problem. The higher educational institutions do not pay enough attention to pull investments in. The initiatives to reorganize the higher educational institutions induce to change the approach to the activities of scientific institutions as commercial matters, which are organized under conditions of a free market and... [to full text]

Technology is dominant and intensively evolved in our lives today, as technology is being used on several aspects of our daily lives like smart phones, tv and several other technological gadgets which are very important tools in marketing. New technological innovations are being invented which help to open up and create new opportunities to people. Virtual reality technology (VR) is one of the new and unique electronic technologies that has emerged in recent years. VR has been helping to transfer some aspects from our real life (RL) to virtual reality (VR), in other word virtual world. This research presents a qualitative study of the role of VR technology in the marketing of tourist destinations. The research has examined the conditions for Swedish destinations to use VR technology for marketing purposes, and how VR technology could in that case be used in municipal destination companies in Sweden. Also, it explores some of the pros and cons of using VR technology in advertising marketing within tourist destinations. This research’s results demonstrated positive feelings among the majority of the participants regarding the use of VR technology as future marketing tool. However, the participants expressed that is challenging to use VR at the present time due to financial factors and lack of knowledge around the VR field. Furthermore, most respondents highlighted the great potential opportunities that could be accessed through the application of VR technology. They pointed out that VR technology could attract more visitors to the destinations by the virtual experience which could lead to arousing interest in the tourist destination. / Tekniken är dominerande och intensivt utvecklad i våra liv idag, eftersom tekniken används i flera aspekter av vårt dagliga liv som smarta telefoner, tv och flera andra tekniska prylar som är mycket viktiga verktyg i marknadsföring. Nya tekniska innovationer uppfinns som bidrar till att öppna upp och skapa nya möjligheter för människor. Virtual reality-teknik (VR) är en av de nya och unika elektroniska teknologier som har dykt upp de senaste åren. VR har hjälpt till att överföra vissa aspekter från vårt verkliga liv (RL) till virtuell verklighet (VR), med andra ord virtuell värld. Denna forskning presenterar en kvalitativ studie om VR-teknikens roll i turistdestinations marknadsföring. Forskningen har undersökt förutsättningarna för svenska destinationer att använda VR-teknik i marknadsföringssyfte, och hur VR-teknik i så fall skulle kunna användas i kommunala destinationsföretag i Sverige. Dessutom utforskar den några av fördelarna och nackdelarna med att använda VR-teknik i reklammarknadsföring inom turistdestinationer. Resultaten av denna forskning visade på positiva känslor hos majoriteten av respondenterna angående användningen av VR-teknik som framtida marknadsföringsverktyg. respondenterna uttryckte dock att det är utmanande att använda VR-tekniker för närvarande på grund av ekonomiska faktorer och bristande kunskap kring VR-tekniker. Dessutom lyfte respondenterna flesta svarande fram de stora potentiella möjligheter som kan nås genom tillämpning av VR-teknik. Respondenterna påpekade att VR-teknik skulle kunna locka fler besökare till destinationerna genom den virtuella upplevelsen som kunde leda till att väcka intresse för turistdestinationer.