This thesis examines the virtual social world of the Massively Multiplayer Online Role-Playing Game, Runescape. I observed several locations in the Runescape world, conducted in-depth interviews with players, and participated in clan activities. I analyzed how individual players develop and extend concepts of self through their participation in the game. Players attach patterned meanings to in-game social objects, particularly their character (avatar) that mediates their experiences in the game. Many players refer to their character’s appearance and accomplishments as an extension of the self, particularly when they master game skills or accumulate in-game wealth. How players spend and think about time in the game suggests that they experience a blurred boundary between “play” and “work.”

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