In my diploma thesis I have worked up a strategic analysis of the Pacovské strojírny Inc. company, during which I have used various methods of internal and external strategic analysis. Strategic analysis included Analysis of Company Resources, Portfolio Analysis and SWOT Analysis. The external strategic analysis included Porter's Five Forces Model, PEST Analysis and Competitors Analysis. On the basis of the aforementioned analyses I recommended a suitable strategy for future development of the enterprise.

The Diploma thesis called ?Analysis of a Selected Business Firm and Future Development Suggestion? deals with the theory and practice of business management strategy. The theoretical part defines general procedure of business strategy and management, which is the basis for strategic plan creation. The practical part describes an actual well-established medium enterprise, presents a complex analysis of external environment, or its surroundings, and internal environment, or its internal sources and abilities. A SWOT analysis is realized based on the facts consequent upon the enterprise analysis. Thus we can compare the existing strategy and plans of the enterprise to the suggested solution.

The main theme of the thesis was the processing of the company?s internal and external analysis and compiling a new development strategy based on the strategic analysis. The new strategy focuses mainly on rescuing the company from liquidation and production expansion whilst keeping the continuity of business.With the help of external analysis the development of external environs was ascertained.The inner environment analysis enabled to specify internal sources of a company and their use. A new development strategy plan contains the scenario of the future development of the external environment, a new vision and the company?s mission. New strategic aims were determined.The new development strategy aims at gaining new markets and customers, incorporating new delicatessen into the production portfolio for the customers who prefer healthy lifestyle. Tradition, thorough preparation of delicatessen and a personal approach towards customers are competitive advantage which can hardly be replaced by retail chains.The company finds itself in a difficult financial situation and it is inevitable to incorporate changes which will save it from liquidation.

This dissertation is written on the company belonging to the group of the world largest producer of passenger cars and light trucks.There were identified major problems during last few years. During the first half of 2006 there was announced a sale of 51 % of company to an investor. The original mission was to serve and support sales of concern brands. The new shareholder is an investment corporation and has already announced the expectation of high increase of volumes and also the level of profitability. The subject of this dissertation is to provide Strategic analyze and redefine the Business Strategies of the selected Strategic Business Units in accordance with new needs and requirements related to the new investorś entry.

The paper aims at giving analytic picture of postmodern culture in its various demonstrations in mass society and in its influence upon man{\crq}s individuality and their lifestyle.The beginning of the paper deals with terminology and with description of the western culture development. The main part of the paper analyses (gradual compilation) main works of important authors with various views and approaches (G. Lipovetsky, M. Maffesoli, Z. Bauman). An interesting contribution to this topic represents futurological vision of A. and H. Tofflers spouses, who describe mankind development and creation of new forms of democracy. The last chapter deals with comparing the similarities and the differences between the works of the above mentioned authors.

The master’s thesis deals with Balanced Scorecard implementation within a company environment. The object of the thesis is to increase the effectiveness of strategic management which can be achieved through proper implementation of the method. The theoretical section explains the basic concepts of strategic management, followed by the description of method BSC, its implementation and risks. The practical part is focused on creating a business strategy and the model BSC implementation in particular company. As an auxiliary tool for management decision making a fuzzy model was developed and then a dialogue is held with fuzzy expert system.

In my diploma thesis am focusing on a concept of novel sutdent housing, as current dormitories do not respect recuirements of young adults. That is why I have decided to bring up the issue, and to propose a possible solution.

In my diploma thesis am focusing on a concept of novel sutdent housing, as current dormitories do not respect recuirements of young adults. That is why I have decided to bring up the issue, and to propose a possible solution.

This diploma thesis deals with the marketing strategy of ROS.BR s.r.o. The work is divided into three units. The first theoretical part describes general problems of marketing strategy development, market development characteristics, segmentation and marketing situational analysis. The second analytical part deals with the analysis of the internal factors of the company, the general and the business environment, the interpretation of the conclusion from the questionnaire survey and the analysis of the web marketing tools. In the third final part is elaborated a proposal of marketing strategy, individual goals and paths to achieve the stated goals.

The subject of the diploma thesis is “Rehabilitation of the historical center and the surrounding neighborhoods in Kyjov with main focus on public space”. Urbanistic solution covers an area in close distance from the Masaryk Square, where the effort is to offer housing in the newly designed residential district. Diploma thesis also contains a design for completion and increase of capacity of the social services complex which is adjacent to the park by Saint Josef Chapel. This park is a part of the urbanistic design as well. The studied area is bordered by the streets of Újezd, Dobrovského, Dvořákova, Klvaňova, Brandlova and Palackého třída. Although Kyjov is situated mostly on plains the studied area is in a hilly and disunited part of the city. Buildings in this area are rather low-rise and mainly used for housing purposes. The design is focused on offering varied housing, which relates to the existing buildings and develops unused public space. Scope of this diploma thesis also contains a vision for the year 2070. The vision focuses on an area currently with high-rise blocks of flats. This area is adjacent to the newly designed residential district.