This paper examines the Swedish travel agencies that offer voluntary carbon offsetting to their costumers. Tourism is expanding in a fast rate globally with international arrivals predicted to reach 1,8 billion by 2030 (UNWTO, 2008). Economic development and more availability of individual free time are two of the most significant drivers to this growth in tourism. Globalization has also resulted in the growth and increase of mobility on a global scale (Harvey, 2000). The reduction of cost and time of mobility in space, driven partly by technological innovation in the transport sector has resulted in the increase of mobility (Harvey, 2000). Tourism is inseparable with transport; an increase in tourism therefore results in an increase of emissions related to tourism transports (Duval, 2007). One of the most alarming challenges facing tourism is the increase of green house gases. A number of Swedish travel agencies are offering voluntary carbon offsetting to their costumers as a way of tackling the problem off the increase of emissions related to tourism. This study however shows that the interest and motivation to buy voluntary offsetting from travel agencies are low, and gives some incentive to why that’s the case. Swedish travel agencies effort to sell voluntary carbon offsetting to their costumers must be seen as a failure, both in numbers and in doing any significant impact on the mitigation of climate change related to tourism.

Idag är det få som motsäger sig att människan är ansvarig för de klimatförändringar vi börjat uppleva. Globala överenskommelser visar sig vara svåra att formulera men regioner såsom EU har infört handeln med utsläppsrätter och allt fler enskilda nationer och verksamheter sätter nu upp egna mål för reduktioner av skadliga utsläpp. Vissa verksamheter går steget längre och har skapat interna kompensationssystem för sina aktiviteters klimatkonsekvenser. Studien har med hjälp av kvalitativa intervjuer undersökt sex verksamheter i Sverige som frivilligt valt att klimatkompensera internt. Här presenteras bakgrunderna till det interna valet, hur arbetena utformats liksom vilka lärdomar som kan dras från deras erfarenheter. Resultatet visar på en viss misstro till externa kompensationsprojekt men främst en vilja att ta ansvar och förbättra på hemmaplan först. Utformningarna skiljer sig och det är många praktiska omständigheter att ha i åtanke när verksamhetsintern klimatkompensation ska införas. Klimatnyttan av dessa arbeten är svår att beräkna, men verksamheterna vittnar om att det skapar en medvetenhet, vilken på sikt kan leda till förändrat beteende som sparar både pengar och miljö. / Nowadays, few people resist the fact that mankind is responsible for the climatic changes we are now beginning to experience. Global agreements seem difficult to form, but regions like the European Union has introduced an Emissions Trading Scheme, EU ETS. More and more nations and organizations are now also setting up their own emission reduction goals. Some organizations takes it even further and have created systems of carbon offsetting within their own organizations.This study has executed qualitative interviews with six Swedish organizations that have chosen internal carbon offsetting. Here you find their motives to compensate internally, how the work is designed and what lessons to be learned from their experiences. The results show a certain mistrust in external compensation-projects, but they mainly report a desire to take responsibility and to start improvements locally. The design of these works vary and there are many aspects of practicality to bear in mind when implementing internal carbon offsetting. The climatic benefits from these works are difficult to calculate, but the organizations claim that it creates a an awareness that, in the long run, can lead to an altered behavior, saving both money and the environment.

In 2015, the Paris Agreement was signed by nations all over the world. The new climate agreementwill replace previous Kyoto Protocol post-2020 and will likely change the conditions for using carbonoffsetting. It is probable that even more stringent controls will be required to ensure a credible carbon marketwhich avoids double counting and secures environmental integrity. Voluntary use of offsetting has to becompatible with the new rules set under the Paris Agreement to manage these risks. More countries will countemission reductions to their new nationally determined contributions, and therefore increases the risk ofdouble counting. Hence, the purpose of this master thesis was to reveal how the Swedish companies’ currentuse of voluntary carbon offsetting is compatible with the likely carbon market post-2020. The companiesreasons as why they use voluntary carbon offsetting, together with their underlying ethical view, based ontheir practices around carbon offsetting, were investigated. Eight qualitative semi-structured interviews withSwedish companies using voluntary carbon offsetting were conducted during February - March in 2020. Theresult was analysed through the ethical theories consequentialist and duty-based theory to understand theirunderlying ethical view in relation to their carbon offsetting. The result showed that there are two primaryreasons as why companies use voluntary carbon offsetting. The first reason is that voluntary carbon offsettingis a part of their strategy to reduce their climate impact, and the second reason is to gain the trust of customersand marketing themselves through voluntary carbon offsetting. The thesis concludes that for the companies’to best guarantee the expected outcome of their offsetting, and be compatible with the post-2020 carbonoffsetting, they should have a combination of consequentialist and duty-based underlying ethical view withstrong follow up. Furthermore, regardless of reason for using voluntary carbon offsetting, or their ethicalview towards the action, the companies may choose to move to the alternative of financially supportingthe host countries in their work to reduce their GHG emissions instead of offsetting post-2020.