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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"volunteers organisation""

1

Exploring the Use of Internal Marketing Within Non Profit Organisations : The example of the Swedish Society for Nature Conservation

Rakevicius, Edgaras, Bert, Marjolaine January 2010 (has links)
Purpose: The purpose of this study is to explore the potential of internal marketing within non profit organisations. Method: Qualitative case study of an NPO with the part of primary research based on fives interviews of workers.T heoretical framework: The framework consists of theories and models on internal marketing. Internal marketing is studied from the point of view of its tools of implementation, its purposes and also its limits. Conclusion: Internal marketing is revealed as a high potential for NPOs. However, this concept, developed for the profit area, requires some adaptations to fit well to NPOs.
Internal marketing
NPO
SSNC
Naturskyddsföreningen
employee satisfaction
service quality
not for profit
volunteer organisation
internal marketing mix
conceptualisation...
Business and economics
Ekonomi

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