Diplomová práca analyzuje potenciálne možnosti vstupu už existujúcej slovenskej firmy na zahraničný trh. Cieľom je porovnanie možnosti expanzie firmy do členského štátu Európskej únie so štátom mimo Európskej únie a výber najvhodnejšej z nich. Poznatky z odbornej literatúry uvedené v teoretickej časti práce, predstavujú nevyhnutný základ pre výber vhodných nástrojov a analýz k vypracovaniu analytickej časti. Posledná časť práce je venovaná konkrétnym návrhom riešení, ktoré vedú k dosiahnutiu stanovených cieľov.

The topic of this diploma thesis is “Franchising in the Czech food market”. The objective of this thesis is to create a model of entry the food market in form of recommendations for future franchisees. These recommendations will be based on own work of the author, who will use strategic management methods to evaluate the market both internally and externally using methods such as SWOT, PESTE, IFE and EFE matrix or Porter’s five forces. Market analysis will be accompanied by analysis of primary data obtained from owners of active food stores who concentrate on high-quality, farmers’ and regional products. Regression analysis is used to process these data and provide results on which factors are important and which influence the economic performance of the food store. Advantages and disadvantages of franchising as seen by experienced franchisees are then presented to complete all necessary information to give final recommendation for potential franchisees for their future entrance to the market.

The thesis demonstrates the entry strategy of a fundamentally new product - the magazine-catalogue of business books through the publishing house - to the B2B Belarusian book market. This product will help companies to make a better choice in the market of business literature. Customers will enjoy an overview and easy access to the titles, will have a quick reference about the content and prices, and will be able to place purchase orders online. The central issue is the optimization of courier service in the capital city Minsk and the surrounding area based on the customer demand. Therefore there is a need to introduce a new product, which will help to order books through catalogue and having them delivered by post, saving both, time and energy. The thesis is based on actual experience and its conclusions can be used in business practice.

Diplomová práce je zaměřena na vysvětlení teorie tvorby podnikatelského plánu, která je následně aplikována na podnikatelský plán společnosti Agrovaria export-import spol.s.r.o. Dále tvoří část práce i vysvětlení analýz, které jsou obvykle součástí podnikatelského plánu(SWOT analýza, analýza konkurence). Vybrané problémy mezinárodního marketingu upozorní na časté chyby a rizika s kterými při vstupu na mezinárodní trh třeba počítat, dále uvádí možné formy vstupu pro MSP na mezinárodní trhy a vysvětluje postup eurokontroly. Výsledkem praktické aplikace výše zmíněné teorie je podnikatelský plán Vinotéky Agrovaria export-import spol.s.r.o.

The objective of the diploma thesis is to analyze potential of the Brazilian market for Czech companies. The thesis focuses on defining the most promising areas for the Czech export and also addresses the barriers to entry that can prevent Czech entrepreneurs from successful entry into Brazil.

The aim of thesis is to describe development of the GDP, its components and other corresponding indicators. The experimental part describes development of the indicators during 1993 - 2010, analyses of performance on convergence criteria, analyses of the Czech Republic' competitiveness and evaluating the benefits of EU accession. In the conclusion data were analyzed using regression analysis of two periods, before and after joining EU.

The goal of the thesis is to offer a comprehensive view of the issue of value-added tax and its representation in accounting. The thesis is divided into two basic parts: theoretical and practical. The theoretical part focuses on value-added tax legislation and on the basic terms and concepts used in the thesis. Later, it briefly deals with the development history of tax and tax rates. The thesis also introduces basic principles of VAT accounting and later describes problematic accounting cases in terms of value added tax on a theoretical level. The practical part covers the presentation and reporting of selected accounting issues and later the representation of these issues in the value-added tax return form and in the control statement.

The aim of this diploma thesis is to determine how shopping preferences and customer behavior across selected European markets differentiate in the concept of online stores, how to direct marketing appropriately for the individual markets, thus prepare a local startup e-shop for effective entry into foreign markets. The methods of analysis include basic questionnaire survey of individual markets, comparison and evaluation of own real data from conducted online advertising campaigns, or analysis of internal access statistics from individual e-shops. In conclusion overall results and analyzes of each market are presented, for each market a summary of lessons learned and suitable recommendations to potential effective input is made.

This diploma thesis focuses on Austrian foreign direct investments and more specifically on the internalization of Austrian companies into the Czech Republic. The aim is to thoroughly display the Austria's outward foreign direct investments, introduce the internationalization models and apply them in an analysis of Austrian companies present in the Czech Republic. The first step towards answering research questions is the presentation of a short theoretical background on foreign direct investment. Further, the main characteristics of Austrian investments are stated. Chapter two starts with term definitions. Thereby, a common under-standing of the most relevant terms is established. The thorough literature review illuminates the theories behind each model and its development. In the following step, the practical part of the paper is introduced. At first, assumptions from the internationalization models are derived. Afterwards, these assumptions serve as a foundation for the questionnaire's framework. The primary part of this chapter displays results of the empirical study. Finally, a conclusion is presented summing up the thesis's core findings. These findings are primarily direct answers to the research questions seeking to fulfill the main objective of the diploma thesis.

The aim of the diploma thesis is to identify the main reasons that lead foreign companies to enter the Slovak market. The content of the work, which is divided into five main chapters, corresponds to the defined objectives. In the first chapter theoretical basis to the addressed issue are processed. The second chapter provides a detailed analysis of the international competitiveness of Slovakia, through selected indices of competitiveness and business environment. The third chapter analyses the development of foreign direct investments from the perspective of the Slovak economy. Attention is focused on territorial, sectoral and regional structure of foreign direct investments in Slovakia. The fourth chapter provides an analysis of the factors influencing decisions of foreign investors to place their businesses in Slovakia. The selection of analysed factors is based on results of the UNCTAD study. In the last chapter are identified key motives of foreign investors entry to Slovakia based on analyses carried out. These findings are demonstrated on an example of Danish investors entry on the Slovak market.