The goals of my thesis are to present the researched company an analysis of a German market in a speed-reading industry, to discuss the correctness of company's hypotheses about the German market compared to the German reality, and to suggest a marketing strategy for the company's market entry supporting the selected market entry mode. In the first part, the theoretical section is introduced in which motives for foreign entry, followed by models of an environment analysis, of entry modes and of a customer analysis are described. These models are further used in the second part in which specifically speed-reading market in Germany and a German customer are analyzed. Based on the analyses, the market entry mode of the company is suggested, followed by the evaluation of the previously defined hypotheses regarding a German customer and a product, and, lastly, the next steps which the company should execute are proposed.

The diploma thesis is devoted to market entry strategies, afterwards it is focused on entry to swedish market of selected company.The first chapter theoretically describes market entry strategies. The second chapter is focused on swedish market, as a target market of chosen company. The main part of this chapter pursues description and analysis of swedish entrepreneurial environment. Therefore two reports are used: Doing Business Report and Global Competitivness Report. The third chapter describes market entry of selected company, the fourth part evaluetes its rate of success. The aim of this thesis is to analyze reasons and market entry strategies, evaluate swedish market from the perspective of the Czech company entering the swedish market and at the end to assess the rate of success of the market entry.

The advertising as one of the tools of the marketing mix has positive influence on sales and is differenciating the product from competition. According to persuasive view the advertising contributes to the differences in firms' cost conditions, creates abnormal profit and is able to deter the entry into the market. The question is whether the advertising can have such a influence on competition at the market.The goal of the thesis is to introduce the major views on advertising in economic theories and based on available emprical studies to define and describe the major differences in the views. The impact of advertisng on perfomance indicators is analyzed in own empirical study for the market of chocolate bars, covered and partially coverd wafers.

Cílem této práce je vypracovat strategii vstupu produktu "A" farmaceutické společnosti "F" na český a slovenský trh. V této práci je tato strategie analyzována a hodnocena pomocí metody NPV (Net Present Value) a dalších metod. Na základě tohoto hodnocení je strategie vybrána. První kapitola zahrnuje teoretická východiska jednotlivých metod použitých pro účely této práce. Je zde zejména osvětlena metoda NPV a metody vhodné pro analýzu relevantních trhů, společnosti "F" produktu "A". Ve druhé kapitole je provedena analýza trhu České a Slovenské republiky a také analýza společnosti "F" a produktu "A". Tyto analýzy zahrnují jak vnitřní tak vnější potenciál společnosti i produktu. V závěrečné kapitole je vypracována navrhovaná strategie vstupu pro produkt 'A', jež je poté ekonomicky hodnoceny pomocí modelu NPV a dalších modelů.

Cieľ diplomovej práce je navrhnutie vhodnej stratégie vstupu firmy Benzina, s.r.o. (Unipetrol, a.s.) na zahraničný trh. Práca obsahuje analýzu súčasnej situácie na domácom trhu v Českej republike a analýzu priemyslu v Ukrajine. Boli predstavené základné analytické metódy, ktoré boli následne vyhodnotené. Na základe uskutočnených analýz bola navrhnutá stratégia vstupu na Ukrajinu.

Diplomová práce se zabývá analýzou forem vstupu na zahraniční trh v odvětví dřevostaveb zaměřenou na konkrétní firmu D.E.E.D. a.s., a její případný vstup na Ukrajinský trh. Využití metodologie forem vstupu na zahraniční trh pro střední firmu by měla následně ukázat, zda na trh vstoupit či ne, a jakou formu zvolit. Výsledky budou dále také srovnávány s podobným trhem, kde firma již působí. Na tomto základě bude navrženo efektivní využití a postup do budoucna.

Doctoral thesis deals with the numerical simulations of two-phase flows, especially with prediction of movement of dispersed phase (particles) carried by fluid. The Euler-Lagrange approach was applied for description of the system fluid-particles. It means that the fluid is considered to be continuum and its movement is described using Euler approach. Particles are regarded as mass points and their movement is solved using Lagrangian approach. The Large Eddy Simulation method was adopted for solution of the fluid flow. The series of simulations of the backward-facing step flow laden with particles were performed. The concentration of the particles in the flow was high enough for consideration of the influence of particles on the turbulence of the carrier phase. The developed scheme for generation of turbulence on the inlet is applied. The influence of anisotropic decomposition of subgrid energy on movement of particles was studied in the frame of this work.

Pedloen diplomov prce âNvrh rozvoje internacionalizaÄn­ strategie spoleÄnosti Heinrich Huhn na mexick©m trhuâ je zaloen na identifikaci kritickch faktor ovlyvuj­c­ch volbu konkr©tn­ mezinrodn­ formy vstupu. Teoretick Äs je zamÄen na otzku globalizace a internacionalizace, jej­ strategie a forem vstupu. Analytick Äs zahrnuje analzu intern­ho podnikatelsk©ho prosted­ firmy Heirich Huhn, pehled odvÄtv­, analzu extern­ho mexick©ho prosted­, kter© s nslednÄ shrnuty v analze SWOT. Posledn­ Äs nab­z­ nvrhy a doporuÄen­ zaloen na konsolidaci pedloench analz.

The dissertation thesis deals with an experimental study of an elastohydrodynamic contact under insufficient lubricant supply. Theoretical studies published in this research area focus mainly on the development of theoretical models and there is an insufficient number of experimental studies which validate these models. There are two basic methods of starvation severity control in published theoretical models: by positioning of an inlet meniscus and by setting the thickness of an oil layer in the vicinity of contact inlet. The second method is more suitable when considering a wide range of operating conditions, however it is difficult to ensure experimentally. This thesis presents original experimental results and aims to describe the starvation severity level as a function of the inlet film thickness. Deeper understanding of fundamental processes in starved elastohydrodynamic contacts enables the development of more precise models, better ability of prediction of the starvation and improves the ability to avoid starvation in the early design process of key tribological components.

In this work, we study return and hitting times in measure-preserving dy- namical systems. We consider a special type of skew-products of two Bernoulli schemes, called a random walk in random scenery. For these systems, the limit distribution of normalized hitting times for cylinders of increasing length is proved to be exponential under the assumption of finite variance of the first order dis- tribution of the Bernoulli scheme representing the walk, and provided the drift is non-zero or the scenery alphabet is finite. Mixing properties of the skew-products are discussed in order to relate our work with some known results on rescaled hitting times for strongly-mixing systems. 1