The present thesis deals with the issue of central venous catheter treatment in intensive and metabolic care, as well as the complications, which can accompany central venous cannulation and thus affect the possible period of using central venous catheter. The theoretical part tries to summarize the information concerning the issues of central venous catheters and their treatment. It also contains essential physiological and anatomical notes concerning central venous cannulation and a historical summary with regard to the present knowledge. The first part of the empirical section of the research follows the medical approach in various departments of the 4th Department of Internal Medicine of the General Teaching Hospital in Prague, as well as their influence on prevention and the rise of complications. The goal of the second part of the research is to make suggestions for treatment of central venous catheters, which could help to improve nursing care and the using period of catheter. The conclusion evaluates, whether the recommendations have at least partially become a part of the nursing care and if they have helped to resolve the areas of concern or not. Key words Central venous catheter, nursing care, complications of central venous catheter, central venous access.

The presented text first summarizes the basic principles and objectives of liberalization in the European Union. Additionally, a short introduction to liberalization of the service sector is presented. In particular, the thesis aims towards two goals. Firstly, it analyses the postal market liberalization on a sample of chosen countries that were first on a way to fully accomplished postal market opening. The analysis regards Sweden, Great Britain, Netherlands, Germany and Estonia. Secondly, the emphasis was given to identification of potential entry barriers, which could distort competition on a seemingly fully liberalized postal market.

This diploma thesis deals with the topic "Evaluation of the Level of Organic Brewing Industry in Selected Countries of the European Union". It is describing the current situation of organic hop growing industry and organic brewing industry in two selected countries that are the Czech Republic and the Federal Republic of Germany with the help of two analyses of the external environment (PESTEL analysis and the Porter's Diamond Model). On the basis of these two analyses the evaluation and comparison of both countries are done. And finally, as it is the main objective of this diploma thesis there are recommendations for Czech organic hop growers how to enter the German market and which export strategy is the most suitable for them.

This thesis describes the selected organisation. There is presented a SWOT analysis of the company in this thesis. Describes the terms of expansion of selected organisation into international market, specifically for entry into the German market. The result is a proposal for the application of the chosen company to market a full description of the situation on the market.

The main aim of this thesis is to analyze the brewery Poutník in terms of its foreign trade and possibilities for entering foreign markets. The first part provides the theoretical knowledge of foreign trade, forms of entry into foreign markets and possibilities of export support in the Czech Republic. In the main part there is a characteristic of the brewery Poutník, this part also contains the PEST analysis, the portfolio analysis, the characteristic of selected economic indicators and the SWOT analysis that is form of these analysis. The analysis of potential foreign markets is used in the next part. There are 3 selected states: Slovenia, Italy, Romania. The PEST analysis and the portfolio analysis are provided for each state. Possibilities of export support from the CzechTrade agency, Czech export bank and EGAP are also chosen. At the end of the thesis it was suggested suitable options of the entry to these markets.

Violence at home, a.k.a. home violence, is a spiraling cycle of brutality committed in private between closely related persons. Such violence can by physical, psychological, sexual, economic or social, with the roles of the attacker and the victim clearly defined and never changing. Anyone can be exposed to home violence, irrespective of her or his social position, education, job, sex, age, religion, or the type of partnership that people live in. Advanced societies have developed a tendency to tackle the issue, and the awareness of the problem has improved. In our country this favorable development is driven primarily by the newly enacted regulations and the keener interest stirred up in the public. The thesis aimed to investigate the general public awareness of home violence within the District of České Budějovice. As followed from the survey, the public living in the District is well aware of the issue. The results showed that as much as 69% of respondents knew about home violence, while the remaining 31% were ignorant of the problem. Hypothesis: Females are better informed about home violence than males - confirmed by comparison between what the women and the men knew about the issue. The difference encountered, however, was just minor. Hypothesis: People living in the District of České Budějovice are not knowledgeable about changes newly passed in Act 135/200 to solve the problem of violence at home - not confirmed. The majority of respondents heard of the Act and were able to specify at least the essential changes it enacted. The change the respondents mentioned most often was the 10 day period of flat-eviction order. It comes as a matter of interest that males were better aware of the Act and could better quote the changes it introduced. Hypothesis: The public accepts as true that home violence is confined to just problem-ridden families - not confirmed. Eighty seven percent of females and 81% of males were convinced that home violence was not limited to only such families. Merely 13% of females and 19% of males believed the home violence was a matter of the problem-ridden families. The survey results showed that the public living in the District of České Budějovice had dropped this myth, i.e. they had not seen the hypothesis as truthful. The thesis can serve as a source of information for the lay public, as a piece of instruction material for the students of the University of South Bohemia, or it could also be given to the Intervention Center to be distributed among the victims of home violence.

My thesis focused on the launch of new brand into commodity markets. Analysing the case study "Nestlé Coffee-mate launch into Czech and Slovak Republics" the thesis created the strategy of entering the market commonly valid for branded goods fighting the increasing power of the private labels. The main goal of the thesis was (not) to recommend Nestlé Česko, s.r.o. to enter Czech and Slovak markets. I made up particular marketing mix studying the commodity market of powdered coffee creamer category in connection with the consumer. Consequently I proposed communication strategy and communication mix. To verify the launch itself I used market test called minimarkets. Minimarkets actually took place at the end of 2008. The market test resulted into my recommendation not to launch Coffee-mate into Czech and Slovak Republic. Key indicators and expectations, so much important for the success of the launch iteself, have not been met during the testing. However, due to the methodologies selected within the thesis, the strategy how to enter the commodity market seems to be applicable onto different commodity categories. Therefore it may be used as a hint during a planning process for new competitive strategies of various brands defending themselves from the private labels.

The thesis comprises of three principal parts. The first part summarizes theoretical backround in the field of international markets expansion. It describes strategic management process as well as individual forms of international martets entry. The second part analyzes ČEZ Group strategy. The individual chapters assess recent activities of the company in domestic and international markets. The third part is dedicated to the analysis of a concrete business case, i.e. Turkey.

The thesis is focused on transfer of production to China. The aim of the thesis is to evaluate the potential of China from the perspective of companies and investors, and on the example of the international company to highlight not only the traditional ways of entering the Chinese market, but also the specific method that considers the needs of manufacturing companies. Thesis also contains the assessment of competitiveness of the Chinese economy, cultural differences and comparison of the various forms of entering the Chinese market. The practical part is focused on the analysis of enterprise from the polygraphic industry which has transferred part of its assembly processes to China. Conclusion contains recommendations for further development of the company on the Chinese market.

The aim of this thesis is to analyse the current situation in the marketability of the products of the particular company, which operates in the territory of Albania in the production of ceramic bricks. After that their possible application to current markets as well as considering the possibility of expansion to other Balkan states. The thesis further explains the reasons leading the company to consider the expansion.In the thesis there has been evaluated the current economic situation of the company, a survey of the business environment about countries being considered for expansion has been made as well as the research of the competitors in the given area. An important part of this thesis is the selection of the forms of entry into the selected foreign markets by using selected methods and tools of managerial decision making.