This master’s thesis deals with problems of the web applications with respect to accessibility. At first it describes accessibility of the web pages. There are mentioned main reasons and initiatives for making accessible web pages. The first chapter is also aims to handicapped users. The handicapped users are separated to groups according to their handicap and impacts on accessibility of the web pages. The second chapter presents methodics of the accessible website, Czech and foreign rules and lawful orders. The foreign (WCAG, Section 508) and the Czech (Blind Friendly Web and Pravidla pro tvorbu přístupného webu) representatives of the rules are introduced in the next part of this chapter. The idea of the accessible web application – electronic shop - is presented in the third chapter. There are subscribed the conception of electronic shop, advantages and disadvantages and main functions. In the next part of this chapter there are mentioned the primary rules of the writing the source code of the web pages which are used during the creating of the accessible web application of the electronic shop. Closely there are introduced scripting language PHP, database system MySQL and Cascading Styles Sheets (CSS). The part of the master’s thesis is a mentioned accessible web application of the electronic shop. The presentation is placed on http://www.xandy.cz/tmp/ and presents the accessible web system with the respect to accessibility. Creation and description of this web application is mentioned in the last fourth chapter.

This Master's thesis describes design and implementation of advanced web crawler. This crawler can be configured by user and is designed for web browsing according to specified parameters. Can acquire and evaluate content of web pages. Its configuration is performed by creating projects which are consisting of different types of steps. User can create simple action like downloading page, form submission, etc. or can create more complex and larger projects.

Title: The FTVS Website as an Instrument of Marketing Communication: Content Analysis of the English Version from the Viewpoint of Target Audience. Objectives: To asses the content of the English version of the website and suggest its improvements to increase the efficacy of marketing communication. Methods: Content analysis, comparison Results: Detailed analysis of the website has been carried out, drawbacks of current layout (both content and formal) have been described. Modifications and improvements have been proposed. Keywords: Marketing, communication, website, web content, university, FPES

Digital footprint designates data left behind a user movement in the digital environment or with the interaction with it. We distinguish active and passive digital footprint, together creating the digital identity of a user. The biggest benefit of the digital footprint for a user is the personalization of internet content. It also creates the reputation of a user on the internet. Other parties can utilize a digital footprint for purposes of marketing, science, HR research, and criminology. Digitial footprint can be actively affected and limited by users and different strategies for managing it exists. The aim of this thesis is to analyze user behavior of students in digital environment and their knowledge of digital footprint. It's focused on the relation between users knowledge about digital footprint existence and his real behavior. To fulfill the main purpose of the thesis researched questions are stated and the strategies of user behavior and managing their data are investigated afterwards. The knowledge of students and their real behavior with an accent on their motivation and reasons are determined in semi structured interviews. The relation between knowledge and real behavior has been found, as well as a strong influence of this relation on a user behavior strategy online.

The master thesis focuses on chosen small enterprise and based on situation analysis suggests the innovation of its e-shop. The general method how to step-by-step innovate or choose an e-shop for small enterprise is illustrated in this real-enterprise-based case. Methods used in the thesis are Website Usability Testing, SUPR-Q and Reaction Cards Method. The outcome of these methods acts like a baseline on how to design the changes needed for innovation of the e-shop. Theoretical part of the thesis focuses on findings of other authors who worked on similar topic. Practical part of thesis focuses on situation analysis of the chosen enterprise, Website Usability Testing and suggestion of the solution. It also consists of general recommendations for other small enterprises and summarization of all the findings of the thesis.

This thesis is focused on detailed description of the Web analytics tool Google Analytics and its use in improving attendance and competitiveness of Dobra vína company's e-shop. The aim is to propose measures that will increase sales of offered products. The measures were designed combining the analysis of web content, technical analysis of the web and the data obtained using Google Analytics. The thesis provides updated information on setting up Google Analytics: important changes that had taken place recently among which the transition to asynchronous syntax. These haven't been yet summarized in any other similar work. It also brings its own perspective on the use of information from Google Analytics to improve the performance of Internet business. The thesis presents the web analytics and the tool Google Analytics in general; it describes the setup and customization of the tracking code and finally it provides a short guide on how to read the visualized data. In the practical part it explores the web content of the Dobra vína's site and its technical aspects, after this it presents the specific settings of Google Analytics for the site and the final chapters analyze the data obtained from Google Analytics and propose adequate measures to take.

This thesis studies how the investor attention proxied by Google search volume affects different aspects of market behavior. My results show that a surge in online attention is associated with an increase in trading activity and stock price volatility, but no effect is detected for daily returns. Yet, if market sentiment is taken into account, the relationship comes to the surface for returns as well. The returns tend to decrease with attention hikes in negative sentiment periods and the opposite is observed for periods of positive sentiment, suggesting that Google web search captures predominately attention of sentiment investors. Moreover, I demonstrate that with the outburst of financial crisis, the interdependence between attention and trading activity was intensified. Lastly, I provide evidence that web search may shed some light on IPO-related puzzles. The initial returns seem to be higher for IPOs that receive above average attention, and are likely to be reversed in long-term. In addition, it is ascertained that web search volume may act as a proxy for market overreaction to the offerings. Powered by TCPDF (www.tcpdf.org)

This piece of work engage with selected methods how to increase the visit rate of a specific online project, which concise an online magazine about living with a focus on residents in block of flats. In the theory section, firstly there will be characteristics of selected methods provided, followed by an application of those methods to the specific websites on the basis of carried out analyses. Methods were selected with a concern of financial limitation, and apart from one, neither of them required additional financial resources. From the results, evaluation and comparison of methods were implemented from the point of overall increase in attendance to the website and at the same time the effectiveness when targeting the final end web group. In the conclusion, suggestions for future development of websites, which should contribute to a further increase in visit rate, was provided.

This diploma thesis applies the theory of cultural differences in the web environment. Several dozens of selected websites from various national cultures are evaluated and analyzed. Differences in the web design and marketing communication are studied depending on the culture. The evaluation is based on cultural models of social psychologist Geert Hofstede and anthropologist Edward T. Hall. Research sites are selected from nine cultural clusters according to the Inglehart-Welzel cultural map, based on the World Values Survey data. Other site surveyed includes the world's largem producers in the industry. The authors of this study build on and developed work of Aaron Marcus and Emilie Gould in the web design of Cross-Cultural Strategies for Web Design (Armando Calabrese et al., 2012). The objective of this diploma thesis is to analyze whether cultural differences are manifested on a selected group of websites.

Submitted thesis is divided into two main parts. The first part is theoretical, focused on description of individual part of web 2.0 and on description of chosen applications and services. Second, practical part is focused on comparison of selected applications of web 2.0. To be more concrete, it is focused on blogging system comparison, online word processor comparison and on online maps comparison. In the appendix, there is own survey based on a questionnaire. The main objective of this thesis is to provide general summary of this issue. Besides delimitation of the term web 2.0, it is a summary of applications and services, which achieves the characteristics of web 2.0. As for subsidiary objectives, there is a possibility for users to choose optimal blogging system, online word processor or online map due to their demands. This possibility is based on conducted comparison.