A part of the Swedish TV-show Levande livet that aired between 1983 and 1984 was devoted to wine. This was the first time a wine tasting was being broadcasted in Sweden. Terms as ”sweaty horse” and ”moulded pile of leaves” – that the wine connoisseurs Carl Jan Granqvist and Knut-Christian Gröntoft used to describe the wines – became objects of both appreciation and ridicule. Their way of talking about wine reminds of Robert Parker’s wine language, which grew of importance from the 1970s and onwards.                       The purpose of this thesis is to try to write a history of taste. By researching how the TV-show was received by the daily press in Sweden, it is possible to come to terms with what kind of opinions and attitudes a wine tasting challanged. This thesis shows how the viewers, by tasting wine and trying to articulate their taste experiences in the language provided by Granqvist and Gröntoft, became members of a taste community. This taste community was not only being sustained by a shared language for taste experience, it also affected the viewers own taste of the wine.                       By doing this it is possible to describe in what way everyone was urged to practice their own taste and become a connoisseur.

This study delves into the intricacies of the language used in wine reviews, focusing on the adoption of standardised wine vocabularies, specifically the original Wine Aroma Wheel (Noble A. C. et al., 1984) and the Wine Lexicon of the Wine and Spirit Education Trust (WSET Level 4 Systematic Approach to Tasting Wine®, 2023). It investigates the extent to which professional wine reviewers adhere to these standard lexicons or opt for individualistic expression. An essential component of the research identifies and analyses emerging terms in wine reviews, shedding light on the evolving nature of wine discourse. The study's findings indicate that while standardised vocabularies are influential and foundational, there remains room for individualised expression in conveying the nuanced sensory experience of wine tasting. Additionally, the research highlights the importance of these emergent terms and their potential to enrich existing wine vocabularies. Given the global nature of the wine industry, the study underscores the need for a more inclusive and adaptive linguistic approach. To this end, the research suggests the potential benefits of a controlled vocabulary system tailored for the wine sector. Despite its inherent challenges, such a system could streamline wine descriptions, promoting a more consistent understanding across diverse audiences along with better communication among professionals. / Questo studio approfondisce la complessità del linguaggio utilizzato nelle recensioni di vino, focalizzando sull'adozione di linguaggi standardizzati e in particolare su "The Wine Aroma Wheel" (Noble A. C. et al., 1984) e su "The Wine Lexicon of the Wine and Spirit Education Trust" (WSET Level 4 Systematic Approach to Tasting Wine®, 2023). La ricerca intende concentrarsi nella misura in cui i recensori professionisti di vino aderiscono a questi linguaggi controllati, o preferiscono optare per un'espressione individuale. Una parte sostanziale della ricerca che identifica ed analizza i termini emergenti nelle recensioni di vino, rivela l'evoluzione del discorso sul vino. I risultati dello studio indicano che, sebbene i linguaggi standardizzati siano influenti e fondamentali, lasciano ancora spazio all'espressione personale a descrivere l'esperienza sensoriale della degustazione del vino. Inoltre, i risultati sottolineano l'importanza dei termini emergenti e la loro potenzialità di arricchire i linguaggi inerenti al discorso di vino. Considerando la visione olistica dell'industria vinicola, questo studio mette in rilievo la necessità di un approccio linguistico più inclusivo e flessibile. In tal senso, si propongono i benefici impliciti di un sistema di linguaggio controllato su misura per il settore vinicolo. Nonostante le complessità che possano insorgere, un sistema di questo tipo potrebbe semplificare la descrizione del vino, promuovendo sia l'intesa reciproca tra gruppi di persone diversi, che una migliore comunicazione tra i professionisti nel mondo del vino.