Queer youth enactments of agency, resistance, and worldmaking have been under researched in rhetorical studies. Investigating how queer world making for youth takes place at a space entitled Camp Half-Blood, a live action role playing (LARP) fantasy camp for ages 8-18, this study contends that queer youth at Camp Half-Blood utilize Burke's equipment for living, disidentifications, queer relationality, and queer hope as embodiments that create queer lifeworlds and mobilize queer campers toward queer livable futures. By interviewing campers on their perspectives of being queer at camp and the impact LARPing had on the creation of queer youth identity, as well as the ways LARPing and camp affected queer youth camper envisioning of the future, this research maintains that queer youth have the potential to utilize LARPing in radical ways to revise (cis)heteronormative and hegemonic understandings of their social standings in the world. Camp Half-Blood also offers an opportunity to bring research on queer youth in fandoms from online spaces to offline spaces and extends research on youth agency and youth queer world making.

All theories attempting to explain the rise of fundamentalism in the twentieth and twenty-first centuries agree that fundamentalism is a problematic and threatening response to a problematic and threatening modernity. This contention can be supported, inasmuch as fundamentalists do indeed seem very much at home in a technological world. However, how much can be extrapolated from this familiarity is highly debatable. To this end, it is vital for any discussion of fundamentalism to first attempt to achieve a clear-eyed view of the modern world. Such a view, at least that which is achievable, seems to suggest that the modern world is not, in fact, one of heretofore unimaginable horror. The recently uncovered scale of the genocide committed on the native peoples of the Caribbean and both hemispheres of the New World between the sixteenth and nineteenth centuries, for example, demonstrates that genocide is not, in any sense, a product of modern ways of thought or even the industrialization of slaughter. Likewise, most of the examples used to prove the contention of a uniquely traumatic modernity, for example, the rise of racism or the Holocaust, are, when considered closely, far less novel and idiosyncratically modern than often considered. Such a re-evaluation inevitably raises questions about culture, tradition, relativity, universalism, and not least morality, particularly the question of what morality is, where it comes from, and what if any role, does religion play in the formation of morals and ethics. This inevitably feeds back into the question of fundamentalism, most notably in the question of whether the fallen, sinful world against which fundamentalists so often proclaim themselves to be rebelling, is in fact, the world in which we live, or a Manichean world of their own imagining, invented to justify their rebellion.

This essay is one part of my Bachelor's degree project, the other part being the work LOOPAR that was premiered in January of 2021 at Stockholm University of the Arts. The text expands and articulates the thinking processes and conversations in relation to the work. The aim of the text is to acknowledge and reflect the thoughts around the work with other people, dancers, and thinkers, and to scrutinize the main questions of the work: How can we think of repetition in relation to subject formation? And how does repetition and looping construct and affect world making? The essay begins by introducing the main concepts of the work such as 'performativity’, ’subject’, ‘storytelling’, ‘branding’, ‘repetition’ and ‘looping’. In the text, loops can be seen as actions, habits, repeated thinking processes, understandings of norms or different kinds of interactions, which change and transform our perception and understanding constantly about ourselves and the world we live in through persistent repetition. The essay observes how our experiences of ourselves and the world are affected by multiple contexts and felt-sensed experiences and interactions. It further explores the potentialities to decentralize the focus of the individualistic point of views of world making and it moves towards relational ways of thinking. The main references and conversation partners to many of the topics discussed in the essay are Argentine feminist philosopher and activist María Lugones, American professor of Feminist studies, Philosophy and History of Consciousness with a Ph.D. in Physics Karen Barad, and American philosopher and gender theorist Judith Butler. Further the essay reflects the work and methods used in praxis in relation to the thinking processes introduced in the text. At the end the essay asks the two following questions: How we can practice active consciousness and responsibility towards a subject’s positionality and interactions in dancing? And how can dancing together and alone be understood as entangled and overlapped?

Esta tese é o rastreamento das forças que as práticas (produtos e serviços) e discursos de marketing fazem circular por espaços do futebol de espetáculo brasileiro, ajudando a transformá-lo. Em aproximação à Actor-Network-Theory (LATOUR, 2005; LAW 2004), o estudo compôs-se de três movimentos principais: geração de controvérsias sobre a natureza do real, estudo das formas como os atores procuram estabilizar as controvérsias e, por fim, um exercício de onto-política (crítica). O caso concreto que serviu como espaço de partida foi o Grêmio de Foot-Ball Porto Alegrense, do estado do Rio Grande do Sul, Brasil. Os dados coletados incluíram a observação, observação participante, análise de documentos, entrevistas, dados financeiros e survey em uma abordagem de inspiração etnográfica. A partir de um olhar sensível para o contexto histórico e social do clubismo brasileiro e do clube estudado em específico (DAMO, 1998, 2005), procurei pensar as práticas e discursos de marketing inseridas na complexidade. Confrontados com diversidade e intensa participação de torcedores apaixonados e fiéis, cujos afetos variam abruptamente conforme as vitórias e derrotas do time no jogo (incerteza), os dirigentes/gestores desenvolvem dispositivos de reconversão de capital afetivo/simbólico em econômico mediados por três agências centrais: O Europeísmo (imaginário de futuro), Estética Dirigente (gosto tramado à classe) e Disciplinarização de Marketing (controle sobre o futuro). A mediação dessas entidades na transformação do futebol de espetáculo brasileiro opera como ‘construção de mundos’ (THRIFT, 2008a e b) com força estética que, entre outras coisas, agem para a inclusão e exclusão de torcedores de participação legítima nos espaços sagrados do clube. Adiciono controvérsia ao debate sobre formação de mercados na disciplina de Marketing (ARAUJO, 2007; KJELLBERG e HELGESSON; HELGESSON, 2007) a partir da proposta da relevância da dimensão estética dos mercados. Por fim, proponho formas alternativas de condução do clube a partir de uma inspiração da crítica pós-colonial (SAID, 1978; MIGNOLO, 2008). / This dissertation traces the forces that marketing practices (product and services) and discourses circulate in Brazilian spectacle football (soccer) helping to transform it. Using Actor-Network-Theory (LATOUR, 2005; LAW 2004), it makes three main movements: generates controversies about the nature of reality, studies the ways in which actors seek to stabilize controversies, and finally, an exercise onto-politics (criticism). The empirical space of departure was Grêmio Foot-Ball Porto Alegrense, from Rio Grande do Sul state, Brazil. The data collected included observation, participant observation, document analysis, interviews, financial data and surveys, inspired by an ethnographic approach. Sensitive for the historical and social context of Brazilian clubism and of the specific club studied (DAMO, 1998, 2005), I sought to think marketing practices and discourses within complexity. Faced with the diverse and active participation of passionate and faithful supporters, whose affections vary abruptly with team victories and defeats in the game (uncertainty), directors/managers develop affective/symbolic into economic capital conversion devices which are mediated by three main agencies: Europeism (imaginary future), Director’s Aesthetics (entangled with social class) and Marketing Disciplinarization (control over the future). This entities mediate a ‘world making’ process (THRIFT, 2008a e b) with aesthetic power in the transformation of Brazilian spectacle football that, among other things, acts on the inclusion and exclusion of supporters from legitimate participation in the sacred spaces of the club. I add to the debate on market formation in the Marketing discipline (ARAUJO, 2007; KJELLBERG e HELGESSON; HELGESSON, 2007) through the enactment of the relevance of aesthetics for markets. Finally, I propose alternative ways of conducting the football club inspired in postcolonial criticism (SAID, 1978; MIGNOLO, 2008).

Esta tese é o rastreamento das forças que as práticas (produtos e serviços) e discursos de marketing fazem circular por espaços do futebol de espetáculo brasileiro, ajudando a transformá-lo. Em aproximação à Actor-Network-Theory (LATOUR, 2005; LAW 2004), o estudo compôs-se de três movimentos principais: geração de controvérsias sobre a natureza do real, estudo das formas como os atores procuram estabilizar as controvérsias e, por fim, um exercício de onto-política (crítica). O caso concreto que serviu como espaço de partida foi o Grêmio de Foot-Ball Porto Alegrense, do estado do Rio Grande do Sul, Brasil. Os dados coletados incluíram a observação, observação participante, análise de documentos, entrevistas, dados financeiros e survey em uma abordagem de inspiração etnográfica. A partir de um olhar sensível para o contexto histórico e social do clubismo brasileiro e do clube estudado em específico (DAMO, 1998, 2005), procurei pensar as práticas e discursos de marketing inseridas na complexidade. Confrontados com diversidade e intensa participação de torcedores apaixonados e fiéis, cujos afetos variam abruptamente conforme as vitórias e derrotas do time no jogo (incerteza), os dirigentes/gestores desenvolvem dispositivos de reconversão de capital afetivo/simbólico em econômico mediados por três agências centrais: O Europeísmo (imaginário de futuro), Estética Dirigente (gosto tramado à classe) e Disciplinarização de Marketing (controle sobre o futuro). A mediação dessas entidades na transformação do futebol de espetáculo brasileiro opera como ‘construção de mundos’ (THRIFT, 2008a e b) com força estética que, entre outras coisas, agem para a inclusão e exclusão de torcedores de participação legítima nos espaços sagrados do clube. Adiciono controvérsia ao debate sobre formação de mercados na disciplina de Marketing (ARAUJO, 2007; KJELLBERG e HELGESSON; HELGESSON, 2007) a partir da proposta da relevância da dimensão estética dos mercados. Por fim, proponho formas alternativas de condução do clube a partir de uma inspiração da crítica pós-colonial (SAID, 1978; MIGNOLO, 2008). / This dissertation traces the forces that marketing practices (product and services) and discourses circulate in Brazilian spectacle football (soccer) helping to transform it. Using Actor-Network-Theory (LATOUR, 2005; LAW 2004), it makes three main movements: generates controversies about the nature of reality, studies the ways in which actors seek to stabilize controversies, and finally, an exercise onto-politics (criticism). The empirical space of departure was Grêmio Foot-Ball Porto Alegrense, from Rio Grande do Sul state, Brazil. The data collected included observation, participant observation, document analysis, interviews, financial data and surveys, inspired by an ethnographic approach. Sensitive for the historical and social context of Brazilian clubism and of the specific club studied (DAMO, 1998, 2005), I sought to think marketing practices and discourses within complexity. Faced with the diverse and active participation of passionate and faithful supporters, whose affections vary abruptly with team victories and defeats in the game (uncertainty), directors/managers develop affective/symbolic into economic capital conversion devices which are mediated by three main agencies: Europeism (imaginary future), Director’s Aesthetics (entangled with social class) and Marketing Disciplinarization (control over the future). This entities mediate a ‘world making’ process (THRIFT, 2008a e b) with aesthetic power in the transformation of Brazilian spectacle football that, among other things, acts on the inclusion and exclusion of supporters from legitimate participation in the sacred spaces of the club. I add to the debate on market formation in the Marketing discipline (ARAUJO, 2007; KJELLBERG e HELGESSON; HELGESSON, 2007) through the enactment of the relevance of aesthetics for markets. Finally, I propose alternative ways of conducting the football club inspired in postcolonial criticism (SAID, 1978; MIGNOLO, 2008).

Esta tese é o rastreamento das forças que as práticas (produtos e serviços) e discursos de marketing fazem circular por espaços do futebol de espetáculo brasileiro, ajudando a transformá-lo. Em aproximação à Actor-Network-Theory (LATOUR, 2005; LAW 2004), o estudo compôs-se de três movimentos principais: geração de controvérsias sobre a natureza do real, estudo das formas como os atores procuram estabilizar as controvérsias e, por fim, um exercício de onto-política (crítica). O caso concreto que serviu como espaço de partida foi o Grêmio de Foot-Ball Porto Alegrense, do estado do Rio Grande do Sul, Brasil. Os dados coletados incluíram a observação, observação participante, análise de documentos, entrevistas, dados financeiros e survey em uma abordagem de inspiração etnográfica. A partir de um olhar sensível para o contexto histórico e social do clubismo brasileiro e do clube estudado em específico (DAMO, 1998, 2005), procurei pensar as práticas e discursos de marketing inseridas na complexidade. Confrontados com diversidade e intensa participação de torcedores apaixonados e fiéis, cujos afetos variam abruptamente conforme as vitórias e derrotas do time no jogo (incerteza), os dirigentes/gestores desenvolvem dispositivos de reconversão de capital afetivo/simbólico em econômico mediados por três agências centrais: O Europeísmo (imaginário de futuro), Estética Dirigente (gosto tramado à classe) e Disciplinarização de Marketing (controle sobre o futuro). A mediação dessas entidades na transformação do futebol de espetáculo brasileiro opera como ‘construção de mundos’ (THRIFT, 2008a e b) com força estética que, entre outras coisas, agem para a inclusão e exclusão de torcedores de participação legítima nos espaços sagrados do clube. Adiciono controvérsia ao debate sobre formação de mercados na disciplina de Marketing (ARAUJO, 2007; KJELLBERG e HELGESSON; HELGESSON, 2007) a partir da proposta da relevância da dimensão estética dos mercados. Por fim, proponho formas alternativas de condução do clube a partir de uma inspiração da crítica pós-colonial (SAID, 1978; MIGNOLO, 2008). / This dissertation traces the forces that marketing practices (product and services) and discourses circulate in Brazilian spectacle football (soccer) helping to transform it. Using Actor-Network-Theory (LATOUR, 2005; LAW 2004), it makes three main movements: generates controversies about the nature of reality, studies the ways in which actors seek to stabilize controversies, and finally, an exercise onto-politics (criticism). The empirical space of departure was Grêmio Foot-Ball Porto Alegrense, from Rio Grande do Sul state, Brazil. The data collected included observation, participant observation, document analysis, interviews, financial data and surveys, inspired by an ethnographic approach. Sensitive for the historical and social context of Brazilian clubism and of the specific club studied (DAMO, 1998, 2005), I sought to think marketing practices and discourses within complexity. Faced with the diverse and active participation of passionate and faithful supporters, whose affections vary abruptly with team victories and defeats in the game (uncertainty), directors/managers develop affective/symbolic into economic capital conversion devices which are mediated by three main agencies: Europeism (imaginary future), Director’s Aesthetics (entangled with social class) and Marketing Disciplinarization (control over the future). This entities mediate a ‘world making’ process (THRIFT, 2008a e b) with aesthetic power in the transformation of Brazilian spectacle football that, among other things, acts on the inclusion and exclusion of supporters from legitimate participation in the sacred spaces of the club. I add to the debate on market formation in the Marketing discipline (ARAUJO, 2007; KJELLBERG e HELGESSON; HELGESSON, 2007) through the enactment of the relevance of aesthetics for markets. Finally, I propose alternative ways of conducting the football club inspired in postcolonial criticism (SAID, 1978; MIGNOLO, 2008).

Ce travail de recherche pluridisciplinaire apporte un éclairage nouveau sur l’œuvre de Pascal Quignard, renouvelle les problématiques du genre de l’écrit sur l’art et étaye certaines hypo-thèses de l’analyse du discours. La première partie reprend les notions déjà identifiées par la critique quignardienne que sont l’assertion, la latinisation et le sordide, en propose une nou-velle analyse et, à l’aide d’exemples, y ajoute des éléments complémentaires tels les mots-mana, la logique poétique et le pouvoir des images. La deuxième partie articule ces éléments intratextuels à ceux extratextuels que sont l’ethos et la posture de l’auteur ainsi que l’image du lecteur, associant sociologie de la littérature et analyse du discours pour décrire la stratégie argumentative quignardienne. Le dispositif ainsi décrit et qualifié d’écriture inquiétante est ensuite analysé dans la troisième partie à la lumière de l’histoire et de la philosophie de l’art, révélant les liens entre l’image et la pensée quignardienne. / This multidisciplinary research sheds new light on the work of Pascal Quignard, renews the issues of the genre of writings on art and supports hypothesis of discourse analysis. The first part includes the concepts already identified by the quignardienne criticism, like the assertion, the latinization and the sordid, proposes a new analysis, using examples, and adds additional elements such as mana-words, poetical logic and the power of images. The second part combines these intratextual elements to those that are extratextual: ethos and posture of the author and the reader’s image. It combines sociology of literature and discourse analysis to describe Quignard’s argumentative strategy. The device thus described and qualified as « disturbing writing » is then analysed in the third part in the light of the history and philosophy of art, revealing the relationship between the image and Quignard’s thought.