The dissertation thesis focuses on identifying relationship between brand loyalty and customer product involvement. The main goal is to find out whether customer product involvement has a positive effect on brand loyalty. In the theoretical basis are defined the main terms of brand loyalty and customer product involvement and are discussed various approaches of authors who examined the issue. The own research follows after the theoretical part whose primary data was collected by using an electronic questionnaire. The research was applied to the area of telecommunication services in the Czech Republic. On the basis of factor analyses were evaluated factors a web-based brand loyalty and customer product involvement with these factors were then made cluster analyses to find customers segments. Using correlation analyses were determined the effects of sociodemographic variables on brand loyalty and customer product involvement. At the same time it was also found the relationship between brand loyalty and customer product involvement. The research results are used for the development of the discipline, are discussed in the context of previous studies and are described in terms of theoretical and practical use.

Cílem práce bylo vytvořit doporučení pro výběr celebrity do reklamy na alkoholické nápoje, respektive tří tuzemských značek (Becherovka, Absinth a Královská medovina). Uvádím použitou metodiku, dále se věnuji vlastnímu výběru značek alkoholických nápojů (proč jsem se rozhodl pro dané brandy) a předkládám stručnou charakteristiku jak nápojů, tak výrobců, pro které mohou být výstupy mé práce zejména užitečné. Následuje výběr charakteristik a vlastností člověka, jež by měly odpovídat image jednotlivých značek alkoholických nápojů a výběr celebrit potenciálně vhodných k propagaci zvolených značek. Poté prezentuji výsledky vlastního marketingového šetření, jehož hlavním cílem byl výběr celebrit vhodných k propagaci výše jmenovaných nápojů (doplňkově jsem pak na základě zmíněného výzkumu určil optimální prostředí pro exekuci reklamy).

The thesis is focused on description and analysis Project management of Development projects and the involvement of experts in relation to the risks of the preparation and implementation of these projects. Diploma thesis formulates recommendations for more efficient project management in development projects.

Cílem práce bylo vytvořit doporučení pro výběr celebrity do reklamy na alkoholické nápoje, respektive tří tuzemských značek (Becherovka, Absinth a Královská medovina). Uvádím použitou metodiku, dále se věnuji vlastnímu výběru značek alkoholických nápojů (proč jsem se rozhodl pro dané brandy) a předkládám stručnou charakteristiku jak nápojů, tak výrobců, pro které mohou být výstupy mé práce zejména užitečné. Následuje výběr charakteristik a vlastností člověka, jež by měly odpovídat image jednotlivých značek alkoholických nápojů a výběr celebrit potenciálně vhodných k propagaci zvolených značek. Poté prezentuji výsledky vlastního marketingového šetření, jehož hlavním cílem byl výběr celebrit vhodných k propagaci výše jmenovaných nápojů (doplňkově jsem pak na základě zmíněného výzkumu určil optimální prostředí pro exekuci reklamy).

The aim of this MA thesis is to identify, describe and summarize the possibilities which seniors have to engage in volunteer activities in their place of residence, in the city district of Prague 8. We want to make it easier for seniors to choose volunteering and support them in their decision-making whether to consider volunteering at all. Information about suitable opportunities can influence their decision-making to start volunteering. The secondary goal is to find out the interests of seniors in participating in volunteer activities. Site preferences, areas of volunteering and communication channels. The purpose of this MA thesis is to make the results usable from a practical point of view. Another aim is to make recommendations for facilitating the involvement of senior volunteers, mainly with an emphasis on communication and publication of information on volunteering, seniors' ideas about volunteering for civil society organizations or directly for the city district. Keywords Senior, volunteer, volunteering, volunteer program, civil society organization, possibilities of involvement, barriers of involvement

Bibliografický záznam KOUNOVSKÝ, Josef. Crowdfunding v českém prostředí a jeho využití v proměňujícím se hudebním průmyslu. Praha, 2014. 94 s. Diplomová práce (Mgr.) Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce Mgr. Jaroslav Švelch, Ph.D. Abstract This thesis addresses the issue of crowdfunding in the Czech Republic and its utilization in the changing music industry. It focuses on the specifics that the local version of crowdfunding brings with itself and the motivation of musicians to use this not very familiar method of financing. At the same time, the thesis also puts crowdfunding in the context of today's music culture and points out the mechanics behind crowdfunding that make it successful abroad. The thesis briefly outlines the changes in the music industry, which occur with the development of new media. The research part of the thesis provides a qualitative analysis of five crowdfunding campaigns that took place since autumn 2013 to the present day. The analysis is based on in-depth interviews with project creators. The analysis shows that the Czech crowdfunding is still in its infancy and can not yet be seen as a full-fledged local version of crowdfunding as we know from abroad. The major differences can...

The modern world is focused on children. We care much more about the right regime of our children, about hygiene and other aspects of their daily routine. So it is not surprising that many scientists start their recent projects on or with children. Anthropology is not an exception. This study creates a smaller part of a larger sleep research study which aims to investigate whether two community based social marketing campaigns influence parents' view of pre-school children sleep requirements and healthy sleep practices. This work targets directly pre-school children and wants to determine if we are able to educate children about healthy and right sleeping habits through specifically performed game based activities. The main aim of this study is to find out which games are useful for enhancing the results of the supreme Medical Anthropology research. Secondary aim is to solve what we can generally do for a better engagement of children in our research.

Title: Shoulder joint stress and the formation of muscle disbalances suffered by tennis players. Goals: Finding the correct cooperation of selected muscles during the initial stage of tennis service and discuss their impact and medical effects on the shoulder joint. Method: Kinematic analysis using the Qualisys Motion System, Electromyography Results: The shoulder joint stabilizes during the initial stage of service. The m. supraspinatus has a big significance in this motion. Key words: tennis, service, muscles cooperation during tennis service

This thesis deals with development cooperation in the Indian region of Ladakh and its influence on the formation of traditional Ladakhi society. The work is based on literature review, which outlines the basic topics of development cooperation, the formation process of development perception itself and the question of aid effectiveness. Furthermore, for better understanding the context of the practical part theory deals with the characteristics of Ladakhi territory. The practical part consists of three sections. The first follows the book Ancient Futures written by economic analyst Helena Norberg - Hodge and analyze the current problems of Ladakh. The second part is focused on mapping the Czech development cooperation in Ladakh, Czech cooperation is then evaluated as a whole and proposals for improvement are suggested. In the third part the questionnaire survey among students examine differences in the value system of children in primary schools with presence of foreign organizations and schools without foreign presence.

The thesis deals with planning and scheduling of production in the food industry. The theoretical part is concerned with the formulation and structure of the task scheduling and analyses the flow shop in the detail, for which a real application for an unnamed company has been created. It also briefly describes the technical specifications of production, which are crucial for the practical part. The practical part deals with the formulation of a mathematical model. The optimal solution is obtained using the optimization program MPL for Windows. Mathematical model includes variables that solves serial and parallel processors and try to capture as most exact as possible manufacturing processes with the technical specifications for a particular enterprise. The criterion for optimization is to minimize the cost in terms of the selected technology of production.