In this essay I will show the changes and continuity expressed in the official journal for the Swedish sports movement, Svensk Idrott. More precisely, the purpose of this essay is to investigate how the ideals of the Swedish sports movement changed or remained the same during the period 1929-1979. To further enable me to answer this my questions are as follows: What goals does the journal wish to achieve? Which groups and persons do they want to reach? How do they wish to work to achieve this? My material is the official journal for the Swedish sports movement Svensk Sport. It was a journal founded in 1929 with the expressed purpose of showing the work, goals and other aspects of Riksidrottsförbundet as well as to promote the sports movement. It eventually ended in 2013, but I have chosen to end my investigation of it in 1979 due to economic changes that caused the sports world as a whole to drastically change. My results are that due to economical and ideological changes related to commercialisation, amateuristic ideals and a democratic and feministic push within the larger people's movement changed Svensk Sport from a journal propagating amaturistic ideals with the man in focus to a journal propagating a sports for all people with less hostility to sports as a career choice.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:su-201336 |
| Date | January 2021 |
| Creators | Strid, Marcus |
| Publisher | Stockholms universitet, Institutionen för kultur och estetik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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