本研究主要探討企業管理者如何因應環境快速變遷而採取必要的企業轉型策略，而企業在進行轉型時，轉型考慮的因素為何？以及在進行轉型時，企業所面臨的問題與挑戰為何？有哪些關鍵因素會促使企業轉型成功進而持續成長？而創新商業模式又如何幫助企業突破難關？本研究經由文獻中尋找合適且相關資料，再透過個案訪談法，深入了解個案公司企業轉型過程與內容，藉由企業高階經理人與企業成員之專業素養與豐富的經驗，進行相關議題之探討，檢視影響個案公司在進行企業轉型面臨的外部和內部環境分析，以及最後歸納出影響企業轉型的關鍵成功因素。
本研究歸納出企業進行轉型以及商業模式創新時，關鍵成功因素包含領導者必須因應環境與趨勢而清楚規畫出企業未來營運之目標與願景外，與員工妥善溝通、激勵員工，以及適時給予回饋也是必要的。最後關鍵成功因素亦包含企業如何與供應商或合作夥伴配合，以快速回應和滿足市場與顧客之需求，而在本研究於此個案研究中發現，企業經營者之策略敏銳度及經營態度會深深影響企業轉型之成功與否。
本研究期望能協助企業之經營者，透過本研究結果去尋找合適的企業轉型策略，以使企業更穩健成長與茁壯，將企業轉型這項艱鉅的任務化成明確且可行的任務。
關鍵字：企業轉型；商業模式；創新 / This study aims at how enterprise manager took necessary transformation strategy to adapt to the rapid change of the environment. And when enterprise transforms, what kind of factors would take into consideration? And in the process of transforming, what kinds of questions and challenges will be concerned? Also, what kinds of the main key factors would make the enterprise successful and continue growing up? How would innovative business model help the enterprise break through the difficulties? This study found out the related information from the past document records, and learned how an enterprise transformed and their transformation process by interviewing the managers and visiting the company. And by visiting the top manager and the employee of the company, the study did research related to the topic. Finally this study did the related outside and inside analysis about the transformation, and sum up the key successful factors affecting the company.
The results of this study indicated the critical factors that affected the successful business transformation and innovative business model included that leader must have well planned the future business target and vision according to the environment and trends. Communicating with the employees, encouraging them and giving feedback to them are also necessary. And the critical successful factors included how to cooperate with the suppliers and their business partners in order to response quickly to the market and satisfy the customers’ needs. This study found out that the attitude and vision of the leader also affected how the corporate transformed very much.
It was hope that this study can help the leader of an enterprise to find the suitable transformation strategy through the result from this study, and further to change the challenging mission of the transformation into a clear and feasible mission to make the enterprise more strong and grow stably.
Key words: Transformation, Innovation, Business model
| Identifer | oai:union.ndltd.org:CHENGCHI/G0093932508 |
| Creators | 黃柏榕 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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