本研究以國內系統領導廠商轉型為主要研究議題。使用個案研究法，探討其跨入智慧型手機產業之可行性。藉由文獻探討及產業領域知識（domain knowledge）等資訊來源，降低人為主觀偏見，選擇客觀的研究變項定義，發展研究架構，並進行個案公司訪談，彙整分析轉型策略及成功關鍵因素，期為企業進行轉型之參考依據。由研究結果顯示，影響台灣電腦系統廠轉型的關鍵因素，綜述如下：（一）企業轉型之購併策略，若忽略組織文化磨合期，反增加學習成本；（二）企業轉型之品牌策略鴻溝，其解決之道在於「創新」與「品質」；（三）企業轉型之採購策略制定，應配合企業整體目標，並視為企業競爭力之發展重點；（四）企業轉型之目標設定，為跨足新領域時，不能冀望過去成功模式可全然複製於新產業價值鏈，否則將影響決策擬定及業務執行之方向；（五）企業轉型之資源配置，應審思運用於企業核心能力之培育，並配合政府產業政策，以取得更多輔助資源，降低企業資源投入成本及創造利潤之壓力。
關鍵字：智慧型手機、企業轉型、產業價值鏈、資源基礎理論 / In this study, we apply the method of “case study” for the transformation of computer companies into smart phone industry in Taiwan. Using literature review and domain knowledge to reduce the individual bias, the study variables are defined, and the research framework is also proposed. Through interviewing with those companies, the strategy of transformation and critical success factor are analyzed in order to provide the references of business transformation in the future. As the result of study, the critical success factors are concluded as following：(1) It will increase the cost of learning curve if to ignore the integration between organizations during the transformation and merger. (2) “Innovation” and “quality” are the critical strength to fix chasm for brand strategy in the turnaround. (3) To formulate the strategy of procurement, it should be tied in corporation goal and regard it as the core competence. (4) A corporation abandons itself to former successful model during transformation into new industry, which will affect the frame of strategic direction and its business execution. (5) For the placement of organizational resource for turnaround, corporation should deeply consider for the cultivation of core competence in corporation. Besides, to obtain more assistant resource inputs from government to reduce the organizational pressure of return of investment.
Keywords： Smartphone, Corporation Transformation, Turnaround and resource-based Theory.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0097932015 |
| Creators | 楊娟娟, Yang, Chuan Chuan |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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