近年來，投資理財的重要性與日俱增；但是，一般投資大眾往往無法掌握市場運作產生的資料、資訊；一方面是因為市場上流動的資訊過多，投資大眾很難有效篩選有幫助的資訊。另一方面則是因為投資人無法了解資料的涵義；因此，聽從某些專家的意見進行投資，可能是沒有時間與信心自行研究的一般投資大眾最終選擇。但是這些市場上所謂的專家們數量眾多，提出的意見可信度究竟有多少；一般投資大眾應該採信那些專家的意見，以降低投資的風險與獲利。本研究將結合內容分析法(Content analysis)與分析網路程序法(Analytic Network Process)，以專家提出的意見可信度來評估專家們的價值。預期提供投資人一個參考的依據，選擇價值較高的專家提出之意見進行研究，相信比起直接取用所有的專家意見進行分析，風險與成本會更為降低。 / Recent years, there is more and more importance in investing and managing finances. Because too many information and the investors do not understand what these data really mean, the investors do not have ability to help themselves investing and earning profit. For the investors without time or confidence, it may be the final choice that according to some opinions comes from some professors to invest. However, there are so many professors, which one’s opinion is more reliably and believable? As a general investor, will apply which opinions help us reduce risk and make profit? In this research we combine content analysis and analytic network process to evaluate the professors in the financial market by how much believable in their opinions. We expect that this will support the investor a reference materials. Comparing with analyzing all opinions in the market directly, the risk and cost will be lower if applying the opinions comes from some valuable professors.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0933560341 |
| Creators | 楊昇達, Yang, Sheng Ta |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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