書本是推動文明進步不可或缺的一大利器，人們透過書本的知識來提升自己的能力，但現今的社會主要書本來源大多數皆由出版社主導編輯、出版及發行。因此本論文以不同的角度來討論幾個議題：從作者的角度來看，作者會希望可以擺脫出版社的控制並自行出版；出版社對通路的庫存量可以控制數量的需求；讀者可以自行決定閱讀內容，作出屬於自己的一本書。綜合以上的不同角度的出版需求議題，我們稱為隨需出版。
本論文首先分析出版業的總體環境，接下來透過次級資料收集及訪談方式，從作者、庫存及客製的需求角度來討論隨需出版。我們發現到從作者出版的需求，在美國及台灣都有業者提供相關的服務；從庫存的需求，我們透過訪問秀威資訊，他們利用印刷技術，讓庫存上升的量風險下降；從客製的需求，我們透過訪問旗標資訊，了解他們如何滿足對於大型企業客戶的需求出版。
另外我們也思考如何從單一讀者的需求，可以從建立出版平台，讀者依據自己想要的內容決定出版的書籍。因此本論文提出了以讀者為導向的隨需出版的觀念，讓讀者可以自行選擇想要內容來編輯書籍的出版模式，並且提出在老師編輯教材及個人研究方面的可能應用。
總之我們發現除了以讀者為導向的隨需出版仍需要深入研究外，其他種類需求仍不斷進步。雖然目前還沒有業者從事相關的工作，但未來讀者想要依據自己想要閱讀材料的需求日漸抬頭，相信我們所提出來的構想，一定會被實現。 / Books were an indispensable tool in helping the progress of civilization. People enhance their capacity through reading books. Nowadays, the provision of books was most dominated by the Press in terms of editing, publishing and issue. Therefore, this paper adopts different point of views to discuss several important issues. From the author's perspective, they wish to get rid of the control of the Press and publish on their own. Press, however, control the number of demand on the inventory of the market. Readers, on the other hand, wish to decide to what to read from the books. The comprehensive analysis from different point of view on publishing demand issues is so called “Book on-demand publishing”.
This thesis analyzes the overall environment of the publishing industry, followed through secondary data collection and interviews from authors, inventory, and customized on-demand publishing. We visited the Show-We information company which took advantages of state of art printing technology in order to reduce the risks as the result from the increase of inventory; from the demand for customized, We visited the Flag publishing company. We understood how they meet the needs of enterprise customers for publishing.
In addition, we also thought about how to establish a publishing platform on the basis of a single reader’s demand. In other words, the readers publish their own books based on the content they want to read. This thesis proposed the reader-oriented concept of demand publishing. Readers could select the desired content to be codifies in published form. We also propose the potential application of the demand publishing in the context of educational materials.
In sum, we found that in-depth study in addition to on-demand publishing of reader-oriented and other types of customers-oriented is necessary. Although there is no industry engaged in such work, the need for readers-oriented publishing is rising. In the near future, we believe that our proposal could contribute the demand publishing.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0098380036 |
| Creators | 徐立軒, Hsu, Li Hsuan |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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