本研究引用吳思華教授提出的三個策略構面，作為研究分析之基礎，試圖分析個案公司的現況及金融海嘯侵襲下的策略因應。此策略三構面分別是營運範疇、核心資源與事業網路，亦即包括「營運範疇的界定與調整」、「核心資源的創造與累積」、「事業網路的建構與強化」三項主要工作。
2008年金融海嘯重創整個世界經濟，經營環境未曾如此險峻，因此如何掌握策略因應，讓企業渡過難關，變得非常重要，透過此項研究了解半導體產業結構及企業在面對金融海嘯危機等風險時，可利用策略三構面來探討策略因應，也可作為其他產業界参考。
本研究籍由分析個案半導體公司在金融海嘯危機時期，面對激烈的競爭環境，要如何建立其競爭優勢，以及如何調整經營策略，安然渡過危機。
本研究的目的在探討下述問題：
一、金融海嘯重創全球經濟及重創各產業，企業如何採取必要措施，安然渡過危機？
二、金融海嘯危機下，企業如何制定經營策略及營運模式因應？
三、金融海嘯浪潮下如何執行組織重整，建立核心資源，才適合時代潮流？
本研究的結論如下。
一、企業透過購併同業及異業，以迅速增加運營範疇，擴大產品線廣度，拓展產品市場，分散風險，企業以選擇風險最低的作法渡過危機，並創造最佳的績效。
二、金融海嘯重創各產業，人才是企業的最基本的資產，金融海危機下，企業反而利用不景氣的時候逆勢培養人才、加强研發新產品、保住主要客戶、重建與供應商的關係、強化行銷網路，也就是擴展營運範疇、鞏固核心資源、强化事業網路來渡過危機。
三、金融海嘯侵襲下，企業會選擇風險最低的作法渡過危機，並創造最佳的績效，以下是營運模式因應。
(一) 保持健全的財務基本面
(二) 保護公司的現有業務
(三) 適度在媒體曝光，建立企業聲譽
(四) 降低原料及供應鏈成本
(五) 維持企業的股價
四、金融海嘯浪潮下，組織變革或組織瘦身，雖然是一個理想的方式，但尚有一些創新的方法，可以在企業裡面做長期發展策略，反而利用這個機會，做平常沒有機會去做的事，也就是利用策略三構面，調整營運範疇、創造與累積核心資源以及建構與強化事業網路也可以安然渡過風暴。 / The gist of this study focuses on analyzing the current business strategic of corporation during financial crisis by which combined Dr. S.H. Wu’s “Three aspects of Strategy". There are defination and adjustmentof operation domains, the creation and accumulation of core competence, and the construct and strengthen business network.
It is very important that how to manage the strategy to face the serious business environment during 2008 financial crisis. By the understanding of semiconductor industry through the study of structure and corporate financial crisis in the face of risk, the strategy can be used to explore the three dimensions of the strategy employed, but also for other industry references.
The Study is analysis of the semiconductor corporation, how to build their competitive advantage, and how to adjust business strategy, to ride out the financial crisis during facing fierce competition.
The target of this study is to investigate the following questions:
First, how to take the necessary measures to ride out the crisis during the financial crisis hit the global economy and various industries?
Second, how corporations develop business strategies and operating models in response during the financial crisis?
Third, how to implement organizational restructure and establish core competence to meet the current situation during the challenge of financial crisis.
The conclusions of this study are as below.
First, by mergers and acquisitions and cross-industry, increase the operational areas promptly, expand the product lines markets, diversify risk, select the lowest risk business practices to ride out the crisis, and create the best performance.
Second, the financial crisis hit the all industries, human power is the most basic assets of corporation during the financial crisis. The corporation used the downturn enterprises contrarian personnel training, enhance the development of new products, to keep key customers, rebuilding relationships with suppliers, strengthen the marketing network, that is, expansion of the operational areas, strengthening the core resources, and business networks to survive during crisis.
Third, the corporation will choose the lowest risk to ride out and create the best performance during the financial crisis. The following is the mode of operation in response.
(A) maintain the financial fundamentals
(B) to protect the company's existing business
(C) Show up in the media to establish the corporate reputation
(D) reduce the cost of raw materials and supply chain
(E) to maintain the share price
Fourth, although the organizational change to reduce the pressure is the ideal for corporation, but there are some innovative actions to do long term development strategies. To process which do not have the opportunity to do the usual things, it means using “Three Aspects of Strategy” to adjust the operating domains, to create and accumulate the core competence, and build and strengthen the business network to ride out the financial crisis.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0093932913 |
| Creators | 黃克倫, Huang, Alan |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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