The main purpose of this thesis is to explore the innovative product in such processes as adaptation and its first step in the international market. The most successful sector of international business between Russia and Taiwan is IT business. Contents of this thesis can be divided into four parts.
First part reveals the importance of innovative idea in the new product development and its analysis according to the marketing strategy. Meanwhile, it also highlights potential problems with the introduction of the new product in the international market. In the second part the author reviews the market of IT-technologies in Russia and in Taiwan as well, moreover there is shown the trade and economic situation between Russia and Taiwan. The third part is devoted to detailed analyze of one Taiwanese company and its products, which are aggressively promoted in Russian Federation nowadays. And the last part summarizes the whole research conclusions and suggests the complex program for introduction and promotion of innovative products in international market.
There is no doubt that innovations are the only way to maintain the high development rate and profitability level. The issue of new product development is one of the most important points in successful company strategy. Moreover, consideration of this issue is very important to understand the economic cooperation between Russia and Taiwan.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0099263012 |
| Creators | 夏宜麗 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 俄文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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