面臨全球化的競爭,中小企業需國際化來增加自己的競爭力。本研究以台灣自行車零組件廠為例，探討中小企業之國際化之原因及策略，且分析原因影響地主國篩選，進入策略及國際化管理，最後提出建議給正在尋找國際化機會之中小企業。
研究內容包含國際化動機，因素影響國際化策略包含資源基礎理論，地主國篩選，進入策略，進入模式及國際化管理。研究發現創始人國際化理想及母國市場規模為主要中小企業之國際化動機。地主國政策影響產品需求也會構成中小企業國際化。不可遷移之資源例如技術背景及廉價勞工都可激勵中小企業之業務及生產方面國際化。 / Facing with increase global competition, SME has to increase their competitiveness through internationalization. The objective of this research is to review the internationalization strategies of SME based on the analysis of case companies of the factors affecting internationalization decision, process and management, and then make recommendation to SME who are seeking for international opportunities.
Our research addresses the questions covering motives behind internationalization, factors including resource-based view affecting internationalization decision and host country selection, the entry strategy, process, and internationalization management. Our findings suggested that founder’s ambition and relative size of restricted home market would motivate SME to internationalize. Host country government regulation affecting product demand would also provide an incentive for SME to enter. Immobile resource endowments such as technological know-how and cheap labor will induce firms’ sales and production division to internationalize. During internationalization, SME would consider resource specificity, the amount of resource commitment and control when choosing entry strategy. SME follows Root (1982) process in choosing host country by evaluating the market size and potential. As for the entry process, it is consistent with Uppsala model of internationalization whereby SME increase their international commitment incrementally. During internationalization management, SME are more ethnocentric on the human resource perspective; meanwhile, marketing strategy on product and pricing for SME is rather homogeneous, except for distribution and promotion strategies which are adjusted based on market characteristics and channel structure.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0095355072 |
| Creators | 邱玲君, Chiu, Ling Jun |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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