貓空製茶歷史悠久，獨特的鐵觀音茶為遠近馳名的地方特色產業，而貓空結合茶產業與休閒觀光產業的經營型態，長久以來塑造出今日貓空獨特的地方茶文化產業。本研究以貓空的茶文化產業為研究對象，並結合地方治理理論與回應性評估方法，目的在建構出貓空茶文化產業發展的治理架構，確認此架構中公部門、地方與非營利組織、茶農與茶產業經營者三方行動者的任務，並描述三方互動的動態治理機制，最後透過回應性評估的方式，對貓空茶文化產業治理機制進行評估。
本研究運用文獻分析法與深度訪談法，與貓空茶文化產業治理中三方行動者進行訪談，研究結果發現貓空當地茶農與茶產業經營者為發展的基礎，但隨著內外部不利因素的威脅，茶農與茶產業經營者面臨勞動力老化、氣候變遷、法令限制等問題；在地方與非營利組織方面，木柵區農會是治理機制運作中最重要的角色，主要任務是扮演水平與垂直溝通平台、提供茶農所需資源、辦理對產業發有所助益的優良鐵觀音茶比賽，另一方面貓空茶情社區發展協會是由地方自組而成的社區組織，目的在發展貓空社區與市政府方面的業務合作及協調，但在當地經營上也面臨些許問題；公部門方面，茶業改良場文山分場具茶葉專業知識，給予茶農在上游栽植方面許多幫助，而主管貓空發展的產業發展局則是退居二線進行產業輔導，工作內容為多元經營硬體與文化設施、定期撥列經費進行補助；在釐清各方行動者任務後，本研究整合茶產業與休閒觀光產業，建構出貓空茶文化產業治理的運作機制。在治理機制評估方面以「治理機制妥適性」、「參與者的輔導推廣能力」、「計畫目標達成度」三個指標進行評估，主要爭議點有四：(1)在於水土保持法令上一方面維持貓空茶區生態，一方面也限制了發展；(2)貓空纜車與當地茶產業發展關聯性不大；(3)產業發展局退居二線與當地茶農接觸較少，平行機關多且人員調動頻繁；(4)貓空茶文化產業面臨轉型困境。研究建議三點：(1)貓空茶文化產業的轉型與行銷；(2)茶比賽模式的推廣；(3)根留貓空當地人才。 / MaoKong cultural tea industry is a unique local industry of Taiwan. This study integrated Maokong cultural tea industry, local governance, and responsive evaluation theory, moreover the main purpose is to construct a governance framework of MaoKong cultural tea industry, and find out the task of those three operations in the framework: (1) governmental departments. (2) local and nonprofit organizations. (3) tea farmers and tea industry operators.
Additionally, literature analysis and depth interviews are the research methods of this study, through the interview with the actors of Maokong cultural tea industry , we found that: (1) local tea farmers and operators are the basis of tea industry, but they confront some inside and outside threats. (2) the most important role of the part of local and non-profit organization in Maokong tea industry governance, is the Muzha Farmers’ Association, which the main task is to establish a horizontal and vertical communication platform for the framework. The jobs of Muzha Community Development Association are to development this community, and collaboration and co-ordination with the Taipei city government, but also facing some issues with the local farmers. (3) In the public sector, first of all, Tea Research and Extension Station - Wenshan Substation with expertise provides lots of help in tea to the tea farmers. The Department of Economic Development, Taipei City Government in these days is to step aside for operating the hardware of cultural facilities, and providing subsidies to the tea industry operators.
As well as this study suggestions are: (1) integrating all the resources of governance actors and using marketing methods to development Maokong cultural tea industry. (2) the promotion of Maokong tea competition mode. (3) root and reward local tea industry talents.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0096256029 |
| Creators | 林亦杰, Lin, Yi Chieh |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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