網際網路的應用可協助企業強化與消費者的溝通與互動，此對於傳統的商業模式產生相當大的衝擊，然而在房地產諸多異於一般商品的特質下，網際網路對於建設公司經營的影響是否與一般企業相同？目前未被清楚討論。本研究發現，在B2E與B2B方面，網際網路對建設公司與一般企業的影響差異並不大，但在B2C方面，建設公司的網際網路運用度則明顯偏低，目前僅能扮演輔助交易的角色。不過，隨著網路環境的逐漸成熟，以及線上調查、產品客製化、集體議價等新興商業模式的出現，建設公司為提升經營績效，實有必要依循從B2E到B2B，再延伸至B2C的步驟，逐步提升自身的電子化能力，並採取傳統行銷與網路行銷二者並行的模式，以及強化網站的房地產行銷功能。 / The application of Internet can assist the enterprise to reinforce its communication and interaction with clients. Such a fact has a great impact on the traditional business model for sure. However, we must notify that the features of real estate are different from other common goods. Does Internet have the same influence on the management of real estate developer just like other industries? The issue hasn't been further discussed in the existing literature. This research reveals that Internet's impact on the real estate developer is relatively the same compared with other general business in the B2E and B2B aspects. Nonetheless, the Internet application ratio is obviously lower in the aspect of B2C. Real estate developer merely acts as the subsidiary in transaction part. Due to the well-developed Internet environment, innovative business models such as "online suvey"、"customized product" and "collective bargaining mode" begin to emerge in the market. In order to improve its management efficiency, a real estate developer company must adopt the B2E to B2B then B2C step-by-step procedure. Its electronic competence will be gradually enhanced accordingly. Besides, it needs to combine the traditional marketing with Internet to strengthen the marketing through web site and gain a considerable profit.
| Identifer | oai:union.ndltd.org:CHENGCHI/A2002001320 |
| Creators | 袁嘉隆, Yuan, Chia-Lung |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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