近年來以技術為主要生產因素的高科技產業帶動全球經濟的發展，而建設台灣成為綠色矽島是政府揭櫫的產業發展方向，也是台灣未來產業生存的利基所在。資訊服務業屬於高科技產業之一，在網際網路蓬勃發展之下，各個市場區隔潛藏著無限商機。而如何透過策略的制定以取得競爭優勢，技術創新策略的考量是重點之一。
本研究將技術創新策略以策略觀點進行探討，並深入探討技術創新策略與績效之關連性，以及外在產業環境對此關連性之影響。本研究之技術策略構面包含內部研發、產品升級、智慧財產權、突破性創新產品、外部技術來源等技術創新策略；產業環境構面探討外在產業環境之異質性、變動性、競爭性等；績效構面包含投資報酬率、市場佔有率及營業額等。
研究成果發現技術創新策略會對績效產生影響，且採用積極預應型之技術創新策略之績效優於採用消極反應型之技術創新策略。就技術創新策略與環境配合而言，採用積極預應型技術創新策略配合高不確定產業環境之企業，其績效最佳。 / The high-tech industries with technology as the main production factor bring the great economic growth around the world. Information service industry is one of the high-tech industries and there is potential profit in every market segment with the fast developing Internet application. Technology innovation strategy is the key strategy to gain the competitive advantage.
In this research, we explore the relationship between the technology innovation strategy and performance and the moderating role of external environment. The technology innovation strategy construct contains R&D spending level, product upgrade, intellectual property right, radical innovations, and external technology sources. The environment construct contains heterogeneity, dynamism, hostility. The performance construct contains return on investment, market share, and sales revenue.
The result shows that technology innovation strategy affect the performance. Companies with the pioneer technology innovation posture have better performance than the follower. The pioneer technology innovation posture fit with uncertain environment will have the best performance.
| Identifer | oai:union.ndltd.org:CHENGCHI/A2002002114 |
| Creators | 黃敏慧, Huang, Min-Hui |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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