近年來隨著全球貿易自由化、科技進步帶來資訊透明化等因素，貿易商之生存空間不斷被壓縮；而此項「去中間化」之趨勢，對於專業貿易商而言，更是面臨到嚴峻的挑戰。專業貿易商乃基於跨國交易中介之地位，為客戶提供與貿易活動相關之服務；本研究即以專業貿易商提供之貿易服務作為研究主題，期能協助台灣專業貿易商進行貿易服務創新，提高於產業鏈中之價值、建立出差異化優勢，於「去中間化」之趨勢下，再度逆勢成長。
本研究依據相關文獻資料及目前貿易實務流程，定義出專業貿易商之貿易服務內容與項目，並以問卷調查方式了解台灣專業貿易商目前貿易服務競爭力與貿易服務提供情形，發現大部分台灣專業貿易商相較於市場上其他業者，其自認之貿易服務競爭力介於稍弱至普通之間，且普遍較擅長實體履行服務。本研究採用學者Hertog和Bilderbeek所提出之服務創新四構面模式，依據問卷調查結果，從新服務概念、新客戶介面、新服務遞送系統、技術選擇等四構面為專業貿易商提出可能採取之貿易服務創新模式，並建議專業貿易商可從附加價值較高之貿易服務，如交易創造服務、建構與掌握完善貿易鏈、提供完整貿易需求解決方案及諮詢服務等方向進行發展及創新。 / In recent years, liberalization of global trades and advancement of technology force trading companies in Taiwan to face a crisis of disintermediation and tough environment to survive. Trading companies function as an intermediation in cross-border transactions to provide their clients services about trading activities. This research focuses on topics involving trade services provided by trading companies, and from that, we expect to help trading companies in Taiwan engage in trade service innovation in order to establish different competitive edges and keep business growing in the crisis of disintermediation.
In this research, we define the contents of trade services provided by trading companies according to literatures and international trading practice. We investigate the competitiveness of those trading companies in Taiwan in trade services and actual practice through questionnaire survey. We find that most trading companies in Taiwan think that their competitiveness of trade services are weaker comparably to other competitors or only fall around the average. We adopt the four-dimensional model of service innovation built by Hertog and Bilderbeek and the result of questionnaire survey to advance a model of trade service innovation for Taiwanese trading companies. We further suggest that Taiwanese trading companies can make innovation on the high value-added trade services, such as developing transaction-creating services, building a complete trading chain, or providing a total solution to satisfy their clients on trading activities.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0097351040 |
| Creators | 張毓欣, Chang, Yu Hsin |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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