電腦資訊產業在1997年左右，受到DELL以嶄新的商業模式與運籌模式的影響以及產業環境的變化之下，過去採取間接行銷通路以及預測式生產(Build to Forecaster, BTF)的各大電腦公司紛紛開始設法朝向直接行銷通路以及接單後生產╱組裝 (Build to Order, BTO╱Configuration to Order, CTO) 的製造模式。但近年來在實務界中發現，我國專為國際品牌電腦大廠代工生產電腦的電腦廠商，越來越多的生產線逐漸開始採用過去的預測式生產的製造模式，而非前些年不斷被倡導的BTO╱CTO。如此的情勢發展，似乎意味著整個產業環境出現了一些變化，使得過去電腦大廠紛紛相繼採用BTO╱CTO的局勢已然不再，取而代之的是傳統的BTF逐漸增加。
為探討近年來廠商在製造模式上的轉變因素，本研究採用個案研究法，以Compaq、DELL、HP與IBM四家國際品牌大廠作為研究對象，進行個案描述、分析與比較，並根據近年來產業環境的變化，從中推敲廠商改變製造模式的關鍵因素。
研究結果發現，零組件價格波動的劇烈程度對於廠商決定製造模式具有關鍵性的影響，當價格跌價的幅度越大，時間越短，廠商越有誘因採用BTO與CTO的製造模式。此外，本研究更進一步推論，當零組件每月價格波動小於CTO所額外增加的製造與運籌成本時，廠商會採用BTO或BTF方式生產。 / By the effects of DELL’s new business model, process model and the industrial change, the traditional copmuter like IBM, Compaq who use indirect marketing channel and BTF, had changed around 1997. They tried to implement the BTO / CTO, furthermore, the direct marketing channel.
But in the recent years, we found that more and more production lines, owned by OEM/ODM companies in Taiwan, adopted BTF rather than the BTO or CTO. It implies that something has changed, so the used BTO/CTO is not as popular as before.
In order to dicuss why the corporates change their manuacturing models, case study was used by this research. By collecting and analyzing the recent developments of Compaq, DELL, HP, IBM and the industrial change, the research tried to find out the key factors that influence the corporates’ decision in manufacturing model.
The research found when the key components’ price falled dramastically, corporate prefer implemeting BTO/CTO. Moreover, the research conclude that when component’s price reduction is less than CTO’s added manufacturing and logistical cost, corporate will adopt BTO or BTF.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0090355045 |
| Creators | 王啟章 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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