本研究以内容分析法分析台灣公共電視與TVBS新聞台晚間新聞中國際新聞的數量、編排、資訊娛樂化與馴化策略的呈現，共分析公共電視140則，TVBS新聞台80則，合共221則國際新聞。
本研究發現：1）台灣電子媒體的國際新聞在内容上依然以嚴肅的政治與經濟主題為主。然而，資訊娛樂化的主題在台灣電子媒體中依然佔相當的比例。2）商業電視台較公營電視台更常以資訊娛樂為主題與以娛樂性角度報導國際新聞。而根據本研究所發展出來的「内在資訊娛樂化指數」，商業電視台之資訊娛樂化程度較公共電視高。3）引用西方媒體如CNN與BBC的國際新聞之「内在資訊娛樂化指數」較低，而引用非西方媒體或沒有引用外國媒體的國際新聞「内在資訊娛樂化指數」則最高。4）本研究發現台灣電視國際新聞中落後國家較的資訊娛樂化程度較已發展國家與發展中國家為低。5）本研究也發現在外在資訊娛樂化的部分，台灣電子媒體在視覺包裝的使用較不常見。
本研究結果同時也指出台灣電子媒體之國際新聞的地域角度中較重視國外新聞。在馴化策略的使用中不管是地圖的使用或影響的説明都偏低，研究同時也發現在本地消息來源的使用上，台灣電子媒體均以名人與專家為主。比較公營電視台與商業電視台則發現公營電視台較重視國際新聞中本地消息來源之聲音。 / Employing content analysis, this study examines the quantity, format, infotainment phenomena and domestication strategies of international news in two Taiwan television stations. This study analyzes a total number of 221 international news, consisting 140 international news from Taiwan Public Broadcast Station, and 80 from TVBS News Channel.
From this study, it is concluded that: 1) political related topic dominate Taiwan international news, however infotainment topic such as human interest, entertainment, and sports news also occupied a large part of international news in Taiwan; 2) commercial station are more vulnerable to infotainment both in news topic and news perspective than public station, and according to the “Internal Infotainment Index” developed in this study, commercial station shows a higher degree of infotainment than public station; 3) news material that comes from Western sources such as CNN and BBC shown less degree of infotainment than news material that comes from non-Western sources or original news; 4) news of developed countries and developing countries have higher degree of infotainment than less developed countries; 5) visual package such as background music and animation are not often employ in international news in Taiwan.
This study also concluded that international news in Taiwan emphasizes in foreign event. The usage of map and influence as linkage of domestic audience and international news are rare. This study also found that both stations are more likely to refer to or cite local celebrities and professionals to emphasis the importance of certain international affairs; however public station is stress more on voice of local public than the commercial station in international news.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0095451033 |
| Creators | 周慧儀, Chow, Rebecca Wai Yi |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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