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Previous issue date: 2014-07-10 / The strategic direction of a company is currently a recurring theme. Different strategic guidelines govern the activities of companies, regardless of size, activity, or operation segment.. Strategic features are related in this study through a model proposed and tested based on the relations between the constructs Market Information, Open-mindedness, and Radical Innovation as a primary objective of the study. From the revised theory, three hypotheses were formulated and subsequently tested through a constructed model of the relationships between constructs. The research method was based on a quantitative descriptive study using the method of structural equation modeling. Data collection was based on secondary data from a sample of 361 organizations from different sectors, with at least 100 employees, and distributed throughout the national territory. The proposed theoretical framework has achieved good indices of adjustment, indicating confirmation of the tested research hypotheses, and validity of the measuring constructs, using the measurement model. The study results showed a positive and significant influence among the studied relationships. The relationship between Open-Mindedness and Market Information showed that, with a more flexible stance, organizations become more empowered to seek market information. The relationship between Market Information and Radical Innovation revealed market information as important and essential for organizations to innovate radically. Furthermore, the relationship between Open-Mindedness and Radical Innovation showed that, by questioning their beliefs and routines, companies break barriers and paradigms, and thus can innovate radically. Academic and managerial contributions were achieved by the study, as well as limitations and suggestions for future research. / A orienta??o estrat?gica de uma empresa ? tema recorrente na atualidade. Diferentes orienta??es estrat?gicas regem as atividades das empresas, independentemente de porte, atividades e segmentos de atua??o. Caracter?sticas estrat?gicas s?o relacionadas neste estudo atrav?s de um modelo proposto e testado a partir das rela??es entre os construtos Informa??o de Mercado, Mente Aberta e Inova??o Radical, como objetivo principal do estudo. A partir da teoria revisada, tr?s hip?teses foram formuladas e posteriormente testadas atrav?s de modelo constru?do das rela??es entre os construtos. O m?todo de pesquisa baseou-se em uma pesquisa descritiva quantitativa, a partir da t?cnica de modelagem de equa??es estruturais. A coleta de dados baseou-se em dados secund?rios de uma amostra de 361 organiza??es de diferentes setores, com no m?nimo 100 funcion?rios e distribu?das por todo o territ?rio nacional. A estrutura te?rica proposta obteve bons ?ndices de ajustamento, indicando a confirma??o das hip?teses de pesquisa testadas e da validade de constructo atrav?s do modelo de medida utilizado. Os resultados do estudo demonstraram uma influ?ncia positiva e significativa entre as rela??es estudadas. A rela??o entre Mente Aberta e Informa??o de Mercado mostrou que com uma postura mais flex?vel as organiza??es tornam-se mais capacitadas para buscar informa??es de mercado. O impacto causado pela Informa??o de Mercado sobre a Inova??o Radical mostrou ser a primeira elemento importante e essencial para que as organiza??es inovem radicalmente. J? a rela??o entre Mente Aberta e Inova??o Radical evidenciou que, ao questionarem suas rotinas e cren?as, as empresas quebram barreiras e paradigmas, podendo, assim, inovar radicalmente. Contribui??es acad?micas e gerenciais foram trazidas pelo estudo, al?m de limita??es e sugest?es de pesquisas futuras.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/5685 |
| Date | 10 July 2014 |
| Creators | Borba, Cl?udia Paes |
| Contributors | Sampaio, Claudio Hoffmann |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Administra??o e Neg?cios, PUCRS, BR, Faculdade de Administra??o, Contabilidade e Economia |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/doctoralThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | 3244129067093836374, 600, 600, 4410494103952189146 |
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