The effects of premiun gift allocation promotion on buying behaviors of perfumes and cosmetics customers in Hong Kong and its possible impact on brand image.

Description

by Tsang Kwong-ming, Rex. / Bibliography: leaves 79-80 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985

Links & Downloads

1. cuhk:319794
2. http://library.cuhk.edu.hk/record=b5885511
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-319794

Tags

Perfumes--Marketing

Perfumes--Marketing--China--Hong Kong

Consumers' preferences

Consumers' preferences--China--Hong Kong

Brand choice

Brand choice--China--Hong Kong

Sales promotion

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319794
Date	January 1985
Contributors	Tsang, Kwong-ming., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text
Format	print, ix, 80 leaves : ill. ; 31 cm
Coverage	China, Hong Kong, China, Hong Kong, China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)